The Great Advertisement That Wasn’t Planned

When controversy first started brewing around this ad, American Eagle initially considered pulling it. However, the public’s reaction went in the opposite direction. Stores became packed with customers, and the company’s stock price soared.

From a business standpoint, the data was undeniable — the campaign was driving massive foot traffic, brand awareness, and sales. Instead of retreating, American Eagle made the strategic decision to double down on the campaign, maximizing the momentum and turning unexpected controversy into a powerful marketing advantage.

https://en.bloguru.com/ken/536882/the-great-advertisement-that-wasnt

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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