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- Ken Uchikura Newsletter Vol. 154 Trust
Trust
Today I would like to share with you my thoughts on trust. When you ask someone to do something for you, what kind of person do you ask? It is normal to choose someone inexpensive, an individual who seems to have a lot of time, someone you know, someone you were referred to, someone with a good reputation, etc., based on your overall needs. We choose people because we want them to do what we ask them to do well. At the same time, you don't want to pay more than you have to.
To satisfy these requirements, companies use the auction method. In this method, the same specifications are given to several companies, and the cheapest one is selected. However, even with the same specifications, there is no guarantee that the finished product will be the same. There are many cases of people who chose the cheapest option and failed in the auction.
So, the next thing to look at is the track record. Have they done similar projects in the past? You also need to ask about the customer's evaluation process. There is a big difference between making an estimate and creating the product. So there are companies that quote what they say they can do, but ultimately can't.
Even if the company has a good track record, if you don't know them, you can't ask them to do the job. The most effective way to get a job is not through advertising, but through referrals from people. This is why companies build networks with many people. So, to get a job, you need to have "skills," "achievements," and "publicity." A website can do all of these things. Does your website contain content that will make customers trust you? Please take a look at your website.
If you have any comments or questions about your website, please contact me.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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