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PSPINC CEO Kenichi Uchikura's Blog

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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

Ken Uchikura Newsletter Vol. 145 New and Existing Customers

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Ken Uchikura Newsletter Vol. ...

New and Existing Customers



Companies utilize many methods of marketing to attract new customers, such as advertising and incentives. These include "switching" campaigns and new registration coupons. However, many companies have no activities once you sign up.

It is easier to keep existing customers than to attract new ones, but the interesting thing is that once you become a customer, no one usually contacts you.

This is like pouring water into a bucket with a hole in it, don't you think? Shouldn't we take care of our existing customers first, before trying to reach new ones?

If you have any questions about what to do, such as brainstorming different ways to keep reaching existing customers, please feel free to contact me at any time.



Pacific Software Publishing, Inc.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura@pspinc.com

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