Ken Uchikura Newsletter Vol. 22

Tesla is Amazing

Dear Reader,

I have seen this phenomenon only a few times in my lifetime. The phenomenon is that every person who buys a Tesla becomes the salesperson for Tesla. They tell people everything about their Tesla and their conversation is always about how great the car is. This is true “word of mouth” marketing.

The first time I can remember people doing this was when SONY released the “Walkman”. Did you know the first Walkman was released in 1979? I was in college. In the computer world, this phenomenon happened when IBM released the IBM PC in 1981. Then APPLE released Macintosh in 1984. This happened again when Compaq released Deskpro 386 in 1989.

The biggest phenomenon, until the release of Tesla, was the release of Apple iPhone in 2007. Everyone who had an iPhone became the salesperson for Apple iPhone - except it was only available through AT&T. However, until Tesla, every product on this list was created with a lot of great marketing. TV, magazine and newspaper advertisements made these phenomena. However, I do not remember any Tesla advertisement.

So, the Tesla case is different from all the other phenomenon. I do not know if I have seen any other products like Tesla in my lifetime. It is so interesting to see all Tesla owners become the evangelists for Tesla. This phenomenon even makes me wonder if I should consider Tesla for my next car. Especially with gas prices going up closer to $4.00 per gallon.