PSPINC Official Company Blog

What’s New Newsletter Vol. 170 “What is Content Marketing?”

6月

2日

Unlike traditional marketing efforts, content marketing doesn’t promote by directly selling to potential customers. Instead, it pulls people in with educational and entertaining content. This content can be through blog posts, social media posts, videos, and email content among others. With content marketing, you aren’t trying to sell anything; instead, your goal is to educate and entertain people, hoping they’ll be interested in buying something from you later. But your content can’t just be random, otherwise, there won’t be any connection between your content and your company.

Content marketing helps establish your brand as an authority in the field and helps with audience retention. The more high-quality educational content you have for potential customers to find, the more authority your company will have in their eyes. If your content is relevant, informational, and interesting to potential customers, they’ll likely stay on the page for longer. And they’ll come back for more. But regardless, producing high-quality content consistently while juggling other business tasks is difficult. But the effort will be well worth it in the end. For more marketing help, reach out to our experts at PSPINC.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #contentmarketing #digitalmarketing #emailmarketing #marketing #marketingtips #pspincwhatsnewnewsletter #searchengineoptimization #seo #smallbusiness #socialmedia #tech #web #website

What’s New Newsletter Vol. 169 “Learn Japanese Online”

5月

26日

If you didn’t already know, Pacific Software Publishing Inc. (PSPINC) started as a one-man operation in 1987 by our founder, Kenichi Uchikura. While we’re known for our web hosting services, the original vision for this company was to popularize the PC in Japan, which was aided by the fact that our CEO is Japanese. Since then, PSPINC has grown immensely as we now offer multiple different digital products and services. But we still boast a focus on offering our services in Japanese. So, it only made sense to also offer Japanese language-learning services as well.

With Japanese-Online (JOL), you can learn how to speak and write Japanese with articles, tutors, and lessons on the Japanese language and culture! Find free language and culture guides and subscribe to our weekly email newsletters by heading over to our website, Japanese-Online.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #businesstips #businesstools #digitalmarketing #japanese #japaneseonline #jol #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webhosting #website #webtools

What’s New Newsletter Vol. 168 “Business Uses for Web Forms”

5月

19日

Online forms, or web forms, allow customers to enter valuable information. It could be as small and simple as their name and email address, or it can include payment information. Regardless, businesses can use online forms for multiple reasons:

· Sell products.
· Onboarding new employees.
· Capture new leads.
· Create an email mailing list.
· Gather feedback from customers.
· Collect information to provide a service.
· Many more!

In return, businesses can gain insight into their customers while also configuring, sharing, and managing those forms to optimize them for their business needs. Creating them, however, can be as easy as signing up for InforMakers, our online form builder! Get started for just $8/month.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #digitalmarketing #ecommerce #informakers #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #website #websites #webtools

What’s New Newsletter Vol. 167 “Make Calls Easily with Tap-To-Call”

5月

12日

When our CEO, Ken Uchikura, realized his parents were having trouble calling him on their phones, he had an idea. If it was this hard for his parents to call people, it must be a problem other senior citizens face, too. That’s why he created Tap-To-Call. As the name suggests, users can easily make phone calls, as well as video calls, with the tap of a button!

While many senior citizens own a smartphone, about 42% according to Pew Research Center, technology evolves quickly. Even for younger people, keeping up with how fast technology changes can be difficult. Tap-To-Call makes it easier for those who aren’t as tech-savvy. For just $0.99, it’s easy to add, edit, and/or remove contacts. Just download the app on the iOS App Store to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #appstore #blog #business #businesstips #call #ios #iphone #mobile #newsletter #phone #pspinc #pspincwhatsnewnewsletter #smallbusiness #taptocall #tech #technology #web #webdevelopment

What’s New Newsletter Vol. 166 “Web Hosting for Your Website”

5月

5日

For anyone that has a website, you probably know how important web hosting is to your site. Having one is essential for keeping your site online, but it’s also important to have the right kind. The type of hosting you have for your site will dictate how much available space you have, how much monthly traffic can go to your site without it slowing down, and how secure your site is. Every person’s website needs are different, so it makes sense that there are different web hosting plans to fit those needs.

And that’s exactly why we offer different web hosting services, each with unique plans to fit your needs. For those that are looking for a cheap web hosting plan, Parcom is our budget-friendly service with a free plan as well as paid plans where you can get more for less. Or if you’re looking for more robust features, we built our hosting service, Dreamersi, in-house so we can deliver the best service for our customers. You can even get Dreamersi with email hosting, making it easier to manage your inner network. Learn more about our web hosting plans at pspinc.com/hosting.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerservice #customersupport #dreamersi #email #emailhosting #hosting #marketing #parcom #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webhosting #websites #webtools

What’s New Newsletter Vol. 164 “Marketing with Audio”

4月

21日

Using audio in marketing has only gotten popular over the past few years. Catchy jingles, sponsored podcasts, audiobooks, and other audio advertising methods. And there’s a good reason for this: people are more likely to remember something with audio, especially music. So, when you use audio in your marketing plan, it’s that much more effective.

The goal of marketing isn’t just to get people to buy your product, but it’s also to keep your products and your brand in the back of customers’ minds. That way, the next time they think of something related to what you’re selling, they’ll think of your brand, making it more likely they’ll buy from you. That’s why we created Click It Audio, which gives businesses an easy way to add audio to their marketing efforts. Embed an audio file onto your site or add an audio QR code on your product packaging and business cards. Get started for free or upgrade to our Standard plan at just $9.91/month.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web #webdevelopment #webtools

What’s New Newsletter Vol. 162 “Localizing Content”

4月

7日

For businesses today, you want as many customers as you can get to buy from you. The problem is, when you try to market to everyone, your efforts end up sounding vague and uninspired. When you determine a focus for your campaign, however, you won’t only share better marketing content, but you’ll also end up with customers who are even more interested in what you offer. One way to narrow down your audience is by language; our products and services aren’t just for our U.S. customers, but also for our customers in Japan.

That’s why we work hard to help other small businesses do the same. We started localizing software between the U.S. and Japan in the 90s and it’s only gotten better since then. Today, we do more than just localize software; we also offer translation services so other businesses can feature both English and Japanese languages on their website and other marketing efforts. Doing so helps optimize your customers’ experience, especially for non-English speakers. And on the business side, it helps expand your potential customer base. Start localizing your content with us today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #businesstips #businesstools #marketing #marketingdigital #marketingtips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #tech #technology #webdevelopment

What’s New Newsletter Vol. 159 “2 More Weeks to Get 50% Off Pass Wizard Pro”

3月

17日

In case you missed it, the Pro version of our password manager, Pass Wizard, is currently on sale for 50% off your first year. And it has been for a few months now. But that time is slowly coming to end on Thursday, March 30. That gives you two weeks to claim this offer!

With Pass Wizard Pro, in addition to a secure password storage and password generator, you gain access to multi-factor authentication (MFA) options via either SMS or an authenticator app, as well as group sharing features. To get 50% off, sign up for Pass Wizard for free (if you haven’t already) and upgrade to Pro. While checking out, enter the promo code, PRO50, to get 50% off. Then, you’re all set!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cybersecurity #newsletter #pacificsoftwarepublishing #passwizard #passwordmanager #passwords #pspinc #pspincwhatsnewnewsletter #security #smallbusiness #tech #technology #web #webdevelopment #webtools

What’s New Newsletter Vol. 158 “Company Blogs”

3月

10日

It may be more work, but there’s a reason why many companies have a blog; they allow businesses to demonstrate their expertise and establish credibility. Customers aren’t just looking at the price and quality of products anymore; they want to know who they’re buying from and compare it to others before deciding who to purchase from.

For blog posts, businesses should look to create informational content about their company, industry, and customers. Businesses can feature their blog on their website, which will help increase the company site’s overall website traffic. Or they can use a separate blogging platform like Bloguru, which is what we use for PSPINC. If you need more help setting up a company blog or brainstorming content ideas, we have experts who would be more than happy to help.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #bloguru #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #searchengineoptimization #smallbusiness #tech #technology #web #webdesign #website

What’s New Newsletter Vol. 157 “Pass Wizard Giveaway”

3月

3日

If you’re a customer of our password manager, Pass Wizard, you could win one year of Pass Wizard for free! With Pass Wizard Pro, not only can you store your passwords securely, but you can also share them securely with family members, friends, and even trusted employees. To further secure your account, you can even add multi-factor authentication (MFA).

Just fill out this survey to enter the contest. We’ll be using this survey to determine what features we should prioritize in our next development phase, so we’d love to get your feedback on how you’re liking Pass Wizard so far. This contest ends at 11:59 pm PST on Thursday 3/9.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.