PSPINC Official Company Blog

PSPINC What’s New Newsletter Vol. 127 “Boosting Employee Morale”

8月

5日

One of the secrets of building a productive team at work is focusing on boosting employee morale and encouraging employee advocacy. People like to feel appreciated, and the same applies when they’re at work. When working in a team, members want to know they’re heard and that they’re on the right track. Conversely, constantly criticizing your team for not doing things your way will lower overall morale. But more importantly, it’ll also result in lower overall performance.

When employees feel valued, they’re not only happier, but they're also more willing to hit company goals. It can also help in future marketing endeavors. If your employees like working for you, it’ll make it easier to encourage them to check and engage with your company’s social posts. Or they may even seek it on their own outside of work hours. Employees interacting with your company’s social posts will not only help increase your brand’s overall exposure, however. It’ll also show how great it is to work for your company.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #digitalmarketing #employee #employeeadvocacy #employeemorale #marketing #marketingtips #newsletter #officetips #pspinc #pspincwhatsnewnewsletter #smallbusiness #technology

PSPINC What's New Newsletter Vol. 125 "Starting a Business"

7月

22日

Starting and building a business isn’t always the easiest thing to do. But it’s easier if you start with one thing first. For example, Pacific Software Publishing Inc. (PSPINC) got its start introducing already-established U.S. software to Japan. Since then, we’ve expanded to create our own proprietary software. And now, PSPINC sells products and services all to help small businesses grow online. And that initial focus has also given us a specialty in localizing software for our customers in Japan. And we’re not the only company that’s done this.

Take Amazon for example. Customers can find almost anything on Amazon nowadays. But did you know it actually started as a small bookstore? Slowly, over time, Amazon started selling other products until it became what it is today. Focusing on one thing allows your business to build up a loyal audience, which will make your future marketing efforts easier in the long run.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #dreamersi #marketing #marketingdigital #marketingtips #products #pspinc #pspincwhatsnewnewsletter #services #smallbusiness #tech #technology

PSPINC What’s New Newsletter Vol. 124 “Simplifying Sales Cycles”

7月

15日

When selling products, it’s essential to always think about the sales cycle from the customer’s point of view. Many content management systems (CMS) have built-in or additional features that make it easy to set up a payment portal. But you can still inadvertently make the purchasing experience complicated or too invasive. For example, if users have to get through too many pages before they get to the end, they’ll likely bail midway. Or if you’re asking for personal information that customers don’t think is necessary, they won’t be willing to share it. Instead, they'll shop elsewhere.

While the purchasing stage of the overall customer journey may seem simple to you as the business owner or developer, it doesn’t mean it’s easy for the customer. If you’re unsure how easy it is to purchase something from your site, try it out! Act like a customer by going to your website. Then try purchasing your product. If there are too many steps in the process, get rid of some. If the questions are too personal, take them out because, odds are, you probably won’t need them. So, when selling a product on your website, pay special attention to how the customer will go through the sales cycle. Then, eliminate everything that could cause a customer to abandon the process and simplify it everywhere you can.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #webdesign #webdevelopment #website #websitebuilder

PSPINC What’s New Newsletter Vol. 123 “Turning Frustration Into a Successful Business”

7月

8日

When marketing your business, a lot of business advice tells you to stand out among your competitors. After all, you want to give potential customers a good reason to choose your product over another. Especially if there are numerous like-products already out there. One thing entrepreneurs might want to consider when developing products is finding a solution to something frustrating.

For example, have you ever tried to attach a file to an email only for it to say that your file’s too big? Every email provider has a file size limit. But for users who need to send over large files, it’s a frustrating experience. It’s why PSPINC created MegaMail, which allows us and users alike to send or transfer large files to anyone. If you’re frustrated about something, odds are other people feel the same way. If you can create a product that does it better than anything else on the market, you’ve got yourself a successful business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web

PSPINC What’s New Newsletter Vol. 122 “Flexibility in Business”

7月

1日

Product ideas don’t come easy. But it’s important to remember that whatever idea you have will change as time goes on. And the same goes for your business plans. You may create something with a specific purpose, but customers could find an entirely different purpose. For example, did you know that bubble wrap was initially supposed to be intended as wallpaper? And when that didn’t work, engineer Al Fielding, and inventor Marc Chavannes tried to make it work as insulation for greenhouses. But that didn’t work either.

It was only until a marketer at Sealed Air, Frederick W. Bowers, found the perfect use for it three years later in 1959. At the time, IBM came out with a new computer. Bowers thought bubble wrap would keep it safe during transit. And he was right. If you’re unwilling to budge on your original idea, your product won’t be successful. As an entrepreneur, you need to listen to your customers to see where to improve. With a business, you don't need to plan everything. Innovation is messy. But perfection is overrated. As long as you’re constantly testing, learning, and improving, that’s all anyone can ask for.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #bubblewrap #business #businesstips #marketing #newsletter #pacificsoftwarepublishing #packaging #pspinc #pspincwhatsnewnewsletter #sealedair #smallbusiness #wallpaper

PSPINC What's New Newsletter Vol. 121"An Elevator Pitch"

6月

24日

Have you heard of an elevator pitch? It’s the idea that if you got into an elevator with an investor, what would you say to try to sell to them? It should be short, concise, but still compelling enough to introduce yourself and showcase your expertise in a way that will convince the other person to invest in you. Like marketing yourself or whatever you’re trying to sell in a short amount of time. But what components do you need to make a good elevator pitch into a great one? You want to sell effectively, but you also want to stand out amongst others who are also trying to sell to this investor.

While every elevator pitch will undoubtedly be different, there are components you want to ensure you include. For example, say you’re trying to sell a specific product. The first and obvious thing you need is the name of that product. Then, informing them about what market category it fits in and who the target customer would be is also an important detail to add.

After that, the investor needs to know why a potential customer would need this product, at least one key benefit, what similar products already exist on the market and what makes it different than everything that's already on the market. While it seems like a lot to fit in a 90-second window, if you know your product well and truly believe in it, it’s easy. Making an elevator pitch go successfully can be tricky, but it relies on making sure you include the most crucial details. The rest is up to you.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #business #businesstips #digitalmarketing #elevatorpitch #marketing #marketingdigital #marketingtips #newsletter #pitch #pspinc #pspincwhatsnewnewsletter #sales #salespitch #smallbusiness #tech #technology

PSPINC What’s New Newsletter Vol. 119 “ShopSite Plans on Sale for New Customers”

6月

10日

YourHost is PSPINC's easy and reliable e-commerce hosting solution. With the power of ShopSite, customers get resourceful e-commerce tools to help build and maintain your online store. We’re excited to announce that we’ve just reduced our price plans specifically for new customers! For the first two years, new YourHost ShopSite customers can start selling online with an impressive e-commerce site starting at just $15/month! After the first two years, standard rates will apply.

shopsite plans with pricing and features included in all 3 plans

shopsite plans with pricing and features included in all 3 plans

With our ShopSite plans, customers get incredible web hosting features! All ShopSite plan customers get access to our YourHost Neo web and email features, an SSL certificate, an initial setup by a trained technician, over 50 themes to choose from, over 25 payment methods, and U.S-based support from our team! Those who choose our Pro plan will also get many more features such as:

• Unlimited products
• Store search
• Real-time shipping rates
• Coupons
• Quantity pricing
• Cross-selling
• Product reviews
• Facebook store

This will be an ongoing promotion for new customers, and the new prices will be in effect for customers’ first two years on one of our YourHost ShopSite plans. Plans are billed monthly. Grow your online business by creating a stunning e-commerce site with one of our YourHost ShopSite plans.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #ecommerce #hosting #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #sale #shopsite #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websitebuilder #webtools #yourhost

PSPINC What’s New Newsletter Vol. 118 “What Problem Does Your Product Solve?”

6月

3日

Your business can make a hundred different products and still generate a meager number of sales. And there can be a variety of reasons why. But an important facet that you should consider when creating and marketing your product is this: what problem does it solve? Truly successful products give customers a solution to a glaring problem that your competitors haven’t figured out how to solve thus far. Take the invention of insulated water bottles, for example. For workers, these bottles keep their coffee warm on cold days. For hikers, it keeps their water cold throughout their entire trek.

But the measure of true success with insulated water bottles is the fact that many refer to them as a thermos. Would you be surprised to know that the term didn’t exist until the company, Thermos, came out with these insulated water bottles in 1904? It didn’t happen on purpose, but Thermos became synonymous with an insulated water bottle. Now, Thermos makes plenty of other products, namely other types of drinkware as well as food storage containers. But Thermos will forever be known for how they revolutionized the drinkware industry. So, if you want to be truly successful with your business, think about what kind of problem your products and services will solve for the customer. If you do, you might find yourself standing alongside successful brands like Thermos.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #brand #branding #business #businesstips #example #insulatedwaterbottles #insulation #marketing #problem #pspincwhatsnewnewsletter #smallbusiness #solution #success #technology #thermos #waterbottle #waterbottles

PSPINC What’s New Newsletter Vol. 117 “The Value of Teamwork”

5月

27日

At PSPINC, we work in teams. Over the years, it’s proven to be helpful in all business tasks. At the end of the day, everyone works together to get the job done. That includes processes from creating a new product or service to marketing it. For example, every new product or service we create must go through a launch checklist before we release it to the public. This ensures that it goes through multiple hands before we publicly release it to the market.

While PSPINC started as a one-man operation in 1987. But the company only became the success that it is today thanks to all our employees. At the start, PSPINC only developed and sold software to a few clients. Since then, the company’s evolved to include web design services and marketing solutions, all to tens of thousands of clients. And that only became possible by creating teams that each have a specific purpose and goal in mind. So, if you need any help with your business website, please don't hesitate to contact us.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #hosting #newsletter #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #smallbusiness #softwaredevelopment #team #teamwork #tech #technology #web #webdevelopment #webhosting #website

PSPINC What’s New Newsletter Vol. 116 “Changing with the Times”

5月

20日

We’ve been in business for over 30 years now. But one of the keys to our success is continually learning about our industry. Over time, the technology sector’s changed and evolved drastically. We’ve all, as a result, evolved and adapted along with it. Other businesses, namely very successful ones, have done the same. Take Netflix, for example. Netflix used to just distribute DVDs to customers and in turn, customers would return them after they were done with them. Much like Blockbuster, or the more modern example, Redbox. In 2007, that changed. Netflix went from physically distributing DVDs to streaming film and TV content online. Since then, Netflix disrupted the entertainment space.

Many more streaming platforms popped up afterward as they became direct competitors. However, none of them obtained the market share that Netflix dominated. Now, Netflix creates its own original content as well. And again, other streaming platforms followed by doing the same. Alternatively, Blockbuster no longer exists because they refused to change with the times. PSPINC has grown greatly as a web hosting and email hosting company. But it has since evolved into so much more. Today, we also offer web design and marketing services and develop other online tools for other small businesses. So, the key to sustaining a successful small business is to change as the industry changes.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.