PSPINC Official Company Blog

Creating a Digital Presence for Your Business

7月

13日

Today, your business can’t afford to stay offline. Especially with so many small businesses out there. In this regard, it’s hard to believe that about 28% of small businesses don’t even have a website, according to survey data from 2021. And if those businesses don’t have a website, they probably don’t have social media pages either. But not taking your business online can be a real disservice because many people research online before purchasing. It can be the simple act of searching what the best product on the market is or how to get to your physical store, but it happens all the time. But creating an online presence doesn’t have to be hard. At the very least, a business should have both a website and social media pages.

Building a Website

a woman looking at a website on her laptop with a mug of tea on the left and an iphone on the right

With so many web hosting options and website builders today, starting a new website for your business couldn’t be easier. And it's even easier if you’re just using it to provide potential customers information about your company. Basic information includes ways to contact you (a phone number and email) and your store’s physical location (an address). Additionally, you’ll want to add what your business is selling, how much each product is, and how people can purchase them. And you can easily add other pages to your website like an "About Us" section and a blog.

If you want to make it possible for customers to buy products directly from your website, you’ll have to build out your e-commerce site a little more. Features needed for a great e-commerce site take a little more time and effort, but they can be well worth it. But if building a professional website still feels like too daunting of a task, you’re in luck. PSPINC has a great support team that can help you out.

Creating Social Media Pages

a woman open to facebook on her laptop with 2 notebooks, a pen, and 2 small succulent plants placed beside her on the desk

Social media is a great tool to increase overall brand exposure and direct users toward your website. And it’s an easy and inexpensive digital marketing tactic if you don’t want to invest in paid ads. Each social media platform has a purpose as well as its own audience. But the one platform every business should be using is Facebook. Facebook is the largest with about 2.93 billion active users as of March 2022 according to Statista. Therefore, it’s also the most widely used. The immense number of active users alone is enough to argue that every business should be using Facebook to increase awareness online.

But to effectively use social media to your business’s advantage, you’ll need to figure out what kinds of content you’re going to post and how often you’re going to post. The content you post will depend on what kind of business you run but there is one thing to keep in mind when it comes to social media content. There should be a good mix of promotional and non-promotional posts. That way you won’t just sound like a pushy salesperson. As for your posting frequency, each platform has different recommendations, but the important thing to remember is to stick with whatever schedule you decide to use.

While creating and maintaining a digital presence for your business may seem daunting, it is essential to effectively compete with other small businesses. But if this all still feels like too much work, contact our amazing support team if you’d like our help in growing your business online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #customerservice #customersupport #digitalmarketing #ecommerce #facebook #socialmedia #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websitebuilder #websites #webtools #wordpress

PSPINC What’s New Newsletter Vol. 123 “Turning Frustration Into a Successful Business”

7月

8日

When marketing your business, a lot of business advice tells you to stand out among your competitors. After all, you want to give potential customers a good reason to choose your product over another. Especially if there are numerous like-products already out there. One thing entrepreneurs might want to consider when developing products is finding a solution to something frustrating.

For example, have you ever tried to attach a file to an email only for it to say that your file’s too big? Every email provider has a file size limit. But for users who need to send over large files, it’s a frustrating experience. It’s why PSPINC created MegaMail, which allows us and users alike to send or transfer large files to anyone. If you’re frustrated about something, odds are other people feel the same way. If you can create a product that does it better than anything else on the market, you’ve got yourself a successful business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web

How to Market Your E-Commerce Site

7月

6日

If your business sells online, a great e-commerce site isn’t the only thing you need to be successful. Like every sold offering, you also need to market your e-commerce site. After all, what good is an e-commerce site if no one knows about it? According to DataReportal, about 58.4% of internet users buy something online every week. And that figure will only continue rising. To reach those users, they need to know that you offer what they want or need. To do that, you’ll need to market your site effectively.

Optimize for Search Engines

a laptop open to google with a travel mug on the table

Search engine optimization, or SEO for short, is a process that will help your site and your products come up on relevant searches. This process involves finding and optimizing your site for keywords related to your business and what you’re selling. And throughout the process, you’ll want to focus on making sure your site is mobile-friendly and doesn’t take too long to load. All this combined will give users a better overall shopping experience, encouraging them to purchase from you.

Pay-Per-Click Advertising

letter tiles spelling out pay per click on a desk with a computer keyboard in the top left corner and an iphone in the bottom right corner

Pay-per-click (PPC) advertising refers to a paid marketing strategy that helps increase your site’s overall exposure. Specifically to people actively interested or looking for what you have to offer. As the name suggests, you pay every time someone clicks on your ad. These ads refer to paid search, display, or shopping ads, all run on Google’s display network. And because of how popular Google is, you’re almost guaranteed brand awareness. However, you’ll need to use relevant keywords to reach the right people.

Email Marketing

the google, mail, and phone apps close up on an iphone

Another great tactic to promote your e-commerce site is email marketing. On your e-commerce site, you can add a pop-up form where visitors can opt-in with their emails. With this, you can send personalized emails to your customers and/or potential customers about upcoming sales and overall company news. And with email marketing tools like NewsMAIL, creating an effective email marketing campaign is easy. People who sign up for these emails send the message that they’re interested in what you have to offer, increasing the likelihood that they’ll convert into paying customers. You can also use this tactic to personalize offers depending on their interests, send surveys to learn more about your customers, and even recapture those who abandoned their cart.

Social Media Marketing

Then, there’s social media marketing, which can be helpful for all things business-related. Like all the other marketing tactics on this list, it will help increase your brand’s awareness. Plus, it'll encourage people to engage with your content. To better market your e-commerce website, your social media content should not only promote special deals but also spark conversation. And when users engage with your posts, reply to them to build that relationship with them. Over time, they'll convert them from social media spectators to potential customers.

Optimize for Conversions

The focus of an e-commerce business is to generate sales and earn conversions. But sometimes, you might not be converting as much as you’d like to. This is where conversion rate optimization (CRO) comes in. What this entails is making sure that the checkout process is as seamless as possible. The checkout process should be streamlined, with clear and actionable call-to-action (CTA) buttons and attractive visuals of your offerings.

Overall, an e-commerce business needs a good marketing strategy to be successful. But before you can do that, your e-commerce site needs to be in the best shape possible. Luckily, PSPINC has a stellar e-commerce hosting solution, YourHost. And our ShopSite plans are currently on sale for new customers. For the first two years, you can start your e-commerce site starting at just $15/month.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #conversions #digitalmarketing #ecommerce #emailmarketing #google #internet #marketing #marketingdigital #newsmail #ppc #seo #shopsite #smallbusiness #socialmediamarketing #technology #websites #yourhost

PSPINC What's New Newsletter Vol. 121"An Elevator Pitch"

6月

24日

Have you heard of an elevator pitch? It’s the idea that if you got into an elevator with an investor, what would you say to try to sell to them? It should be short, concise, but still compelling enough to introduce yourself and showcase your expertise in a way that will convince the other person to invest in you. Like marketing yourself or whatever you’re trying to sell in a short amount of time. But what components do you need to make a good elevator pitch into a great one? You want to sell effectively, but you also want to stand out amongst others who are also trying to sell to this investor.

While every elevator pitch will undoubtedly be different, there are components you want to ensure you include. For example, say you’re trying to sell a specific product. The first and obvious thing you need is the name of that product. Then, informing them about what market category it fits in and who the target customer would be is also an important detail to add.

After that, the investor needs to know why a potential customer would need this product, at least one key benefit, what similar products already exist on the market and what makes it different than everything that's already on the market. While it seems like a lot to fit in a 90-second window, if you know your product well and truly believe in it, it’s easy. Making an elevator pitch go successfully can be tricky, but it relies on making sure you include the most crucial details. The rest is up to you.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #business #businesstips #digitalmarketing #elevatorpitch #marketing #marketingdigital #marketingtips #newsletter #pitch #pspinc #pspincwhatsnewnewsletter #sales #salespitch #smallbusiness #tech #technology

PSPINC What's New Newsletter Vol. 120 "Cultivating Meaningful Business Relationships"

6月

17日

A vital part of maintaining a successful business is cultivating meaningful relationships. Loyalty from your customers is essential to build a truly sustainable brand. Sales transactions are great, but what you’re really looking for as a business owner are customers who continually come back. It shows people that your brand and the products you sell are reliable. And it’s a big reason why the most successful companies in the world are as successful as they are. When our customers call PSPINC, they know they aren’t just calling our company. They know exactly who to ask for because our support team is full of experts who know how to build that relationship with them.

But this doesn’t just go a long way toward potential customers. The business community is enormous so having solid connections within it is also important. Business relationships help establish your reputation in the business world. And the best part is that they can also foster long-term and even lifetime friendships with others. From that, beneficial partnerships can form and bring in new and repeat customers. Meaningful business relationships open the door to incredible opportunities for success. And it’s why we value it so highly at PSPINC.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #customerfeedback #customerservice #customersupport #digitalmarketing #marketing #networking #pacificsoftwarepublishing #partnerships #pspinc #relationships #smallbusiness #technology #whatsnewnewsletter

The Key to a Good Loyalty Program

6月

1日

Brand loyalty is what every company wants. While the main goal is to increase sales, it’s much easier and cheaper to get customers that continually come back. In fact, it’s five to 25 times more expensive to acquire a new customer when compared to retaining an existing one (according to Harvard Business Review). A loyalty program offers incentives (rewards) to build trust and increase customer retention.

From a business perspective, the goal of a loyalty program is to give loyal customers benefits that seem relatively high but don’t actually cost the company that much. In return, they hope the customer will spend on other products/services associated with the brand. But that’ll only happen if your company can build a successful loyalty program. In the end, it’ll be beneficial on both sides. It’ll promote the brand and encourages frequent and valuable transactions. And customers will be appreciative that the company’s rewarding them with exclusive discounts and offers for their loyalty. Like how our Dreamersi customers get InforMakers and WebdeXpress for free as well as exclusive discounts with their web and email hosting plans.

The Key to a Successful Loyalty Program

happy man holding two brown shopping bags

The most important thing to keep in mind when creating an effective loyalty program is the customer’s experience. The goal is to not only inspire and encourage loyalty but also create long-term customer engagement. While many marketing activities generally focus on the brand awareness and acquisition stages of the customer journey, relationship marketing focuses more on the post-purchase cycle. Namely, the customer’s satisfaction, loyalty, and evangelism levels. To do this, you’ll want to avoid the hard sale. Once customers opt-in for your loyalty program, you’re no longer trying to accomplish short-term goals like increasing customer acquisition and individual sales.

To do this effectively, you want to create positive moments that customers will not only remember but praise. Keep in mind that customers will remember the best and worst moments most. To give them the best experience possible, focus on boosting sensory appeal. And if you can find ways where your brand can go above and beyond customers’ expectations, even better. For the brand, it’ll also be important to identify where you can collect more customer data and discover ways to use it to meet (and possibly exceed) customers’ needs, desires, and goals. Transforming that data into meaningful experiences will also strengthen the relationship between the brand and the customer in the long run. All it takes after that is promoting it, which will be much easier if you’re providing true value to your loyal customers.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #businesstips #crm #customerexperience #customerservice #digitalmarketing #dreamersi #informakers #loyaltyprogram #marketing #marketingdigital #pspinc #relationshipmarketing #smallbusiness #tech #technology #webdexpress

Upgrading to Google Analytics 4

5月

25日

If you’re a small business owner or a digital marketer, you’ve probably seen the top banner in Google Analytics telling you that Google Analytics will be phasing out Universal Analytics (UA). Additionally, it tells you to switch and set up Google Analytics 4. Simply put, Google Analytics 4 (GA4) is a new version of Google Analytics that uses machine learning. By mid-2021, users already started switching over to GA4, less than a year after Google first announced it in October 2020. In fact, 60% of marketing professionals already updated their Google Analytics account by May 2021 according to databox. And an additional 22.7% said they hadn’t done it yet but planned to.

So, why the switch? Other than Google phasing out UA by July 2023, GA4’s use of machine learning allows it to offer new and attractive features. It’s also important to note that GA4 doesn’t use historical data, i.e., all the data users have built up over the years. But it can use data it’s gathered over time, so switching over to GA4 sooner is better than later. That way, it’ll start accumulating data in the new system before the old one gets shut off. Plus, it means you won't be starting from scratch when setting it up after support for Universal Analytics ends. And GA4 will improve over time, resulting in more accurate results when using its new predictive modeling features.

Google Analytics 4 Features

someone pointing a pen towards a tablet with google analytics open

GA4 uses a more sophisticated artificial intelligence (AI), which allows it to provide better insights into understanding the data moving forward. And it uses historical evidence it’s gathered over time to predict future outcomes. But GA4’s use of machine learning is continually evolving so it’s likely that it’ll introduce more AI tools in the future. The hope is that GA4 will eventually allow marketers to identify which users are more likely to convert based on specific website interactions. Other additional features GA4 offers include funnel analysis, tree diagrams, overlapping audiences or segments, and many more.

For users with multiple Google Analytics properties, it can be difficult to track individuals across multiple properties. And if you’ve ever used Google Analytics in a high-traffic area, you’re probably all-too-familiar with the loading bar, which can take several minutes to load. Google has made the process much faster by redesigning it from the ground up instead of relying on what was a 10-year-old data mining process. Additionally, tracking visitors’ overall customer journey as they travel between multiple channels is much simpler with GA4’s “Information Streams” feature.

To switch, all you have to do is connect Universal Analytics to Google Analytics 4 in the admin panel. Or you can switch by replacing an embed code. If the embed code is particularly old and doesn't reference gtag.js in it, the code will have to be replaced.

If you need any help in switching over to Google Analytics 4, please don’t hesitate to 800-232-3989 or emailing us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #analytics #blog #business #businesstips #businesstools #crm #digitalmarketing #google #googleanalytics #googleanalytics4 #machinelearning #marketing #tech #technology #universalanalytics #update #web #webdevelopment #website #websites #webtools

The Benefits of Online Forms

5月

18日

Online forms are largely used by businesses for a variety of business and marketing purposes. They’re much more modern compared to paper forms and simplify and optimize the entire process for businesses. Online forms are generally cloud-based, meaning that the data’s instantly digitalized and stored in the system. This gives business owners instant access to accurate, verified, and up-to-date information and makes it easier to process this data further. Online forms also greatly reduce cost while optimizing for efficiency because it’s no longer necessary to physically print, mail, store, and organize them. It also decreases the possibility of misplacing, burying, or even destroying the data, which is a very likely occurrence when dealing with paper forms.

Marketing Purposes of Online Forms

Other than simplifying and digitalizing processes on the administrative side, online forms can be great for marketing as well. Much like other digital marketing efforts, it’s easy to track how well online forms are performing and adjust them as needed. When placed on your business website, it can be a great way to drive lead generation, serving as an email newsletter opt-in, or an alternative for users to contact your business.

Other than that, you can get feedback directly from your customers about your company’s offerings and/or their overall experience on your website. For example, after purchasing a product/service, customers can review the product/service they bought or answer questions about the checkout experience, both of which can be done with an online form. After that, businesses can even create an automated and personalized response to people who filled out the form. Because it’s an online form, the responses are immediately sent after they’re filled out and submitted.

Online Form Builders

someone holding a tablet open to an empty online form

As great as online forms can be for your business, creating one can involve a lot of coding, which isn’t a capability all business owners have. This is exactly why PSPINC created InforMakers, our intuitive form builder. With InforMakers, you can easily create, customize, and embed as many online forms as you need. Once created, you can customize the messages users get upon completion. After embedding and placing it on your site, you can view all your form submission data and export it into a tidy CSV file for your records. InforMakers is just $8/month. Or if you’re one of our Dreamersi customers, you can get it for free in addition to your web and/or email hosting.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #customerfeedback #customersupport #digitalmarketing #dreamersi #hosting #informakers #marketing #marketingdigital #newsletter #onlineform #pspinc #review #tech #technology #web #webhosting #website #websites #webtools

PSPINC What’s New Newsletter Vol. 114 “Being Proactive in Business”

5月

6日

It’s important to be proactive in business. Rather than waiting for problems to arise, businesses should anticipate them and have a plan in place to solve them. Otherwise, you’ll be left scrambling to fix the problem. And in the process, you may lose customers as a result because they might lose trust in you as a company. To ensure this doesn’t happen, you’ll have to do your research to find potential problems. The best way to accomplish this is by testing everything constantly to make sure your new product and/or service works correctly. It’s exactly why PSPINC has a quality assurance (QA) department. And even if you think it’s great, you should still seek feedback from your employees. Especially because they too represent potential customers.

Additionally, you should test every part of the purchase funnel to identify places that could cause friction. For example, if your payment portal on your website isn’t working properly, customers will likely abandon the process altogether. Instead, they’ll look to your competitors to find a similar product. Today’s customers are smart and hold a lot of influence over the marketplace. If a potential customer tries to buy your product and finds the product problematic or the process too troublesome, they won’t hesitate to tell you. Or worse, they’ll tell others on social media. So, avoid this problem by being proactive before releasing a new product or service.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #customerservice #customersupport #digitalmarketing #entrepreneur #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #qa #qualityassurance #tech #technology #testing #web

What is a Customer Journey?

5月

4日

If you’ve ever worked in sales or marketing, you've probably used or at least heard of a customer journey. While it sounds self-explanatory, fully building a customer journey out will help to create a stronger strategy moving forward. And from a business perspective, continually improving the customer’s experience will lead to not only an increase in sales but also in loyal customers. A customer journey outlines the steps a customer takes when encountering a company, including where they could potentially drop off.

A customer journey typically has five stages: awareness, consideration, acquisition, purchase, and loyalty. The awareness stage consists of how a customer hears about you. This can be through non-digital mediums like word-of-mouth or newspapers. But nowadays they probably found your company somewhere online like through a Google search or on social media. Then, there’s the consideration stage, where customers decide if they want to learn more about your company, your product, and/or your service. If they’re interested, they’ll move forward to the acquisition stage, where they’ll actively explore your company’s content and see how your competition compares.

The Acquisition Stage

a man sitting at a small cafe table with a laptop, notebooks, and phone on the table while the man's holding a to-go coffee cup in one hand and the other hand on his hand

The acquisition stage is arguably the most important step of the journey. At this point, your customer knows who you are, what you’re selling, and how you stack up against your competitors. But whether they purchase or not depends on multiple factors. From the company’s perspective, you want to make sure your brand and what you’re selling is as presentable as possible, the customer’s experience is smooth and simple, and your prices are at the same level as your competitors.

If your products and/or services are too expensive, the customer will just buy them elsewhere. If you’re not the cheapest option, you need to at least tell your customers why. For example, if your product is better because of the material or usability, make sure your customers know that. Because while price is an important factor, many will be willing to pay extra if they think it’s worth it.

Getting Customers to the Purchasing Stage

a woman holding multiple shopping bags while wearing sunglasses and looking at her phone

Once they decide they want to purchase, they enter the purchase stage, hence the name. This could be physically paying for it in a physical store or going through the payment portal on your site. After that is the post-purchase stage. In a brick-and-mortar store, this includes everything the customer encounters after paying. For example, they could see poster ads hung around the store. For digital consumers, this could be a “Your order is placed” page with their order number and details or a follow-up email encouraging customers to follow them on socials and shop from them again.

If your customer is frustrated or overwhelmed at any point in the process, they’ll probably end the journey there. As a business, that’s the last thing you want. You want your customer to go through the entire journey. Actually, what you really want is for customers to come back repeatedly. Beyond that, you want loyal customers to start recommending your products to convert even more people into customers. Or more loyal customers, preferably.

How Loyal Customers Play a Role

a woman holding a bag with a small flower bouquet inside as she leaves a store

For people who are actively loyal to your company to the point of recommending your products, they are what’s called brand evangelists. Regarding the customer journey, repeat customers no longer start from the beginning. Instead, they skip forward to the acquisition stage or straight to purchasing your product.

From a business perspective, it’s important to know how customers interact with your brand. The best way to figure that out is by creating a customer journey. With it, you can identify the steps potential customers make both before and after they purchase from you. Or more importantly, where you need to improve to prevent people from leaving before they get to the purchase stage. After all, you can’t fix a problem if you don’t where to start.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#acquisition #advertising #awareness #branding #business #businesstips #consideration #customerjourney #customers #customerservice #digitalmarketing #google #loyalty #marketing #marketingdigital #purchase #smallbusiness #socialmedia #tech #web

PSPINC Official Company Blog

フリースペース

Creating a Digital Presence for Your Business

Building a Website

Creating Social Media Pages

PSPINC What’s New Newsletter Vol. 123 “Turning Frustration Into a Successful Business”

How to Market Your E-Commerce Site

Optimize for Search Engines

Pay-Per-Click Advertising

Email Marketing

Social Media Marketing

Optimize for Conversions

PSPINC What's New Newsletter Vol. 121"An Elevator Pitch"

PSPINC What's New Newsletter Vol. 120 "Cultivating Meaningful Business Relationships"

The Key to a Good Loyalty Program

The Key to a Successful Loyalty Program

Upgrading to Google Analytics 4

Google Analytics 4 Features

The Benefits of Online Forms

Marketing Purposes of Online Forms

Online Form Builders

PSPINC What’s New Newsletter Vol. 114 “Being Proactive in Business”

What is a Customer Journey?

The Acquisition Stage

Getting Customers to the Purchasing Stage

How Loyal Customers Play a Role

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Online Form Builders

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The Acquisition Stage

Getting Customers to the Purchasing Stage

How Loyal Customers Play a Role

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