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PSPINC will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design, Custom Development, Email Marketing, a number of additional business tools, technical support, and so much more. Visit pspinc.com to learn more.

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What’s New Newsletter Vol. 138 “Simplify the Purchasing Process”

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What’s New News...
Regardless of what kind of business you’re in, the end goal is the same: increase sales for your company. There’s a lot that goes into getting a potential customer across the finish line. All of these are outlined in a customer journey. But even after you attract customers enough to get them interested in what you’re selling, you can still lose them during the purchase process.

The best way to combat this problem is by simplifying the overall process. If customers find it too hard to purchase from you, they’ll simply walk away. With e-commerce giants like Amazon, it’s essential to make the checkout process as easy as possible. So, evaluate your overall purchase processes regularly to make sure there isn’t any friction that will stop potential customers from buying from you. After all, you can’t fix a problem if you don’t know it exists.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#b2b #blog #business #businesstips #customerservice #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #sales #smallbusiness #tech #technology #web

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How Businesses Can Grow with Influencer Marketing

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How Businesses Can Grow wit...

Over the last few years, influencers have only become more common. More people today create content on social media in the hopes of becoming an influencer. With the growing popularity, businesses found it beneficial to engage in influencer marketing, which involves working with influencers to help grow their business online.

So, it’s no surprise how much the influencer marketing market has been steadily growing. According to the Influencer Marketing Benchmark Report from 2022, the global influencer marketing industry will reach an estimated $16.4 billion this year. With more customers spending more time online, it’s only accelerated over the last two years, jumping from $6.5 billion in 2019 to $9.7 billion in 2020.

Why Influencers?


Woman in Black Dress Sitting Beside Sofa Vlogging

Influencers are ideal partners for small businesses because many are seen as experts in their niche. But even if they aren’t, potential customers trust their recommendations more than other sources, especially brand-owned content. And despite the popularity of digital marketing tactics like paid search, 88% of people trust word-of-mouth recommendations more than digital ads, according to the Nielsen 2021 Trust in Advertising Study.

Influencers specialize in creating authentic content that people respond to. It only makes it easier for people to trust them, and to feel like they know them. In fact, the 21st Century Social Circle report from 2019 claims 50% of millennials feel they know social media influencers better than their friends do. And seven out of 10 trust their opinions just as much as the friends they know in real life.

Working with Influencers


Man with Professional Camera Filming Outdoors

While there are many influencers out there, it’s essential to choose one that fits with your brand. It’s tempting to pick the most popular one that will reach the largest audience. But your influencer marketing campaign needs to make sense to appeal to potential customers. Not just for your business, but for the influencer as well. It’s not about getting the biggest audience possible; it’s about reaching the right people. And the best way to do that is to choose an influencer with a similar voice, audience, and one that will be a natural fit with your brand. The best way of figuring this out is through extensive research into potential influencers and branded campaigns they’ve done in the past.

After that, it’s just a matter of reaching out to them. Businesses shouldn’t just choose one or two influencers to reach out to, and rather, 25-50 influencers. And this is primarily because many will just ignore your message, so contacting more will better ensure you’ll get a response. In this message, remember to point out the value you’re providing them. Other than that, it’s important to communicate clear guidelines while still giving influencers the room to be creative with the overall campaign. And if you’re lucky, it could become a consistent and collaborative partnership, resulting in more effective campaigns in the future.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #blog #branding #business #businesstips #digitalmarketing #influencermarketing #influencers #marketing #marketingdigital #marketingonline #marketingtips #paidsearch #ppc #sales #smallbusiness #socialmedia #tech #technology #web #wordofmouth

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What’s New Newsletter Vol. 137 “Content Marketing”

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What’s New News...
As a business, it’s important to build trust with your customers. But it’s even more important for small businesses. While your website may have an “About Us” or perhaps even a “History” page, it may not be enough for potential customers. People want to know more about the companies they buy from. Especially younger generations. Customers increasingly want to buy from brands that have the same values that they do. And it’s why we see big brands support different social issues, even if they are controversial.

For small businesses, one way to build trust easily is through content marketing. Content marketing involves creating and sharing content online, through social media, videos, and/or blog posts. The content itself isn’t explicitly promoting anything though. Instead, it demonstrates your company’s expertise. This blog post is an example of content marketing, by the way. And while website traffic is the only directly measurable thing you can track, it will undoubtedly grow your business sustainably. So, while creating content that isn’t directly selling may seem counterintuitive, it’s well worth it in the long run.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#b2b #blog #branding #business #businesstips #contentcreation #contentmarketing #customers #digitalmarketing #growth #marketing #marketingtps #newsletter #pspincwhatsnewnewsletter #sales #smallbusiness #socialmedia #video #web #website

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What’s New Newsletter Vol. 136 “Taking Risks as a Small Business”

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What’s New News...
Business success rarely ever happens overnight. But a lot of successful endeavors include some form of risk. And larger businesses can likely recover easily if it doesn’t pan out. However, it isn’t as easy for small businesses. But a business will never grow if they play it safe forever. The key is taking small but calculated risks. And doing it often.

A big risk, while it can lead to a big reward, can also be detrimental if it doesn’t work out. Instead, take smaller risks frequently when it comes to your small business. That way, it’ll give you a better idea of what works and what doesn’t. In the workplace, encouraging creativity is a great first step. But it’ll only make a difference if you execute some of your employees’ ideas.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #branding #business #businesstips #digitalmarketing #marketing #marketingdigital #marketingtips #officetips #pspinc #pspincwhatsnewnewsletter #risks #risktaking #smallbusiness #technology #web

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5 Ad Campaigns Every Business Can Learn From

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5 Ad Campaigns Every Busines...
Creating successful ad campaigns can be tricky. It consists of striking the perfect balance between targeting the right people, producing creative content, and ensuring it’ll resonate with your audience. But a big part of marketing consists of trying new things and learning from other businesses’ successes. So, here are five successful ad campaigns that every business can learn from.

Nike: Just Do It



In 1988, Nike aired its first commercial that used the now-iconic tagline, “Just Do It, which came from Dan Wieden, the founder of ad agency, Wieden + Kennedy. Everyone else, including the people at Nike, didn’t think they needed a tagline. But eventually, they let Wieden try out his idea. After the commercial aired, the success was conclusive and immediate: people loved it. In the years following it, Nike focused the tagline on female empowerment ad campaigns, where it thrived even more. Today, “Just Do It” is a staple in Nike’s marketing efforts and the brand continues to focus on inclusivity. While that wasn’t the original idea, “Just Do It” applies to all athletes, regardless of age, ethnicity, or gender. So, focusing on inclusivity helped Nike thrive off this slogan.

California Milk Processor Board: Got Milk?



The idea behind the “Got Milk?” campaign revolved around the inconvenience and frustration that came with running out of milk. Previously, the milk industry marketed itself as the healthier drink option, promoting the calcium and protein benefits. But in 1993, Jeff Manning, California Milk Processor Board’s new executive director, realized consumers knew milk was good for them. The problem was that they didn’t care. So, he tried a different approach: this campaign focused on what people lost rather than what they could gain. And it’s something you can try for your next marketing campaign.

Skittles: Taste the Rainbow



Whether you like it or not, you’ve probably seen at least one of these Skittles commercials. People remember these ads because they’re too weird not to remember them. And the imagery they use of placing Skittles in unlikely or impossible scenarios sticks out. The “Taste the Rainbow” commercials are untraditional, to say the least. But it works for them. And at the time, it was a very risky move to show Skittles in strange or even disgusting situations. But if there’s one thing that this overall campaign has taught us, it’s that creative ads work. Even if they are unconventional, they’ll, at the very least, will be memorable.

Old Spice: The Man Your Man Could Smell Like



The Old Spice ads are ones everyone recognizes. The commercials portray a sense of humor that proves to their audience that they’re not afraid to make fun of themselves. Plus, they targeted their ads toward women, even though they’re selling men’s body wash. In 2010, ad agency Procter & Gamble pitched this concept to Old Spice after discovering women made up 60% of men’s body-wash purchases. If they hadn’t done any marketing research, they would’ve never thought to market a men’s product to women. While it’s fun to be creative in the marketing industry, it also has to be backed up by research for it to work effectively.

Always: #LikeAGirl


For a long time, the brand, Always, led the feminine-hygiene sector. But around 2010, they realized they were losing out on the 16–24-year age group. Unfortunately, it’s also the time when women exhibit more brand loyalty over ones they like, according to their research. So, while they knew their products were great, it wasn’t enough anymore. When conducting research, they discovered that girls’ self-esteem drops twice as much as boys’ during puberty. They just had to figure out why. When they did, Always used that to their advantage by connecting it back to the brand’s core values, which consisted of self-confidence. And it worked in inspiring and encouraging a conversation online about what it means to do something “like a girl”. A lesson we can learn from Always is to double down on brand equity. Especially if you can inspire a conversation the way Always did.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #always #blog #branding #business #businesstips #digitalmarketing #gotmilk #justdoit #likeagirl #marketing #marketingdigital #marketingtips #nike #oldspice #sales #skittles #smallbusiness #tastetherainbow #tech #themanyourmancouldsmelllike

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5 Post-Purchase Marketing Tactics to Increase Retention

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5 Post-Purchase Marketing Tac...
For any business, growing through monetary means is the end goal. What that entails is generating sales and making a profit, year after year. But for sales and marketing teams, it’s not just about putting all their efforts into getting new customers and selling to them. It’s also about nurturing relationships with customers, even after they’ve already purchased the product. This is what’s called post-purchase marketing. While making the sale is great, continuing that relationship with the customer is how businesses can turn a one-time customer into a repeat customer. That correspondence makes customers feel like the company truly cares about them, and that they aren’t just a sales number.

The sale is just the beginning of the relationship between the customer and the company. The customer journey isn’t linear, it’s a loop. It doesn’t end once the customer purchases. If brands have an effective post-purchase plan in place, it can send customers back around towards the acquisition stage or straight to the purchase stage again. Post-purchase marketing, when done well, encourages repeat purchases and can even create brand advocates. Here are five post-purchase marketing tactics you can employ to increase retention:

1. Customer Support


a call center agent holding a clipboard

Just because a customer purchased from you, it doesn’t mean they’re satisfied with the product. To better support your customer after a sale, keep communication lines open. The customer support team can create valuable content for customers like user-friendly guides on how to best navigate your product, or they can do it over the phone. Because the last thing you want is a disgruntled customer. Especially one that will rant on social media about their unpleasant experience.

2. Email Marketing


person using a laptop open to gmail next to an open notebook with a color swatch, pencil bag, and an open marker

Despite the popularity of other digital platforms like social media, email continues to be one of the most effective marketing tactics. Everyone has an email, and most people check it regularly. This is even more true for those working in business. To make it easier, automate email marketing campaigns. Whenever a customer takes a specific action, be it signing up for something or purchasing a product, it should trigger an email response. Just make sure the content is personalized enough so customers don’t feel like they’re just receiving a generic templated email.

3. Customer Feedback


black and white typewriter on table with a piece of paper sticking out that says review

One of the biggest benefits your business can get from post-purchase marketing is positive reviews. Asking customers for reviews gives you more insight into your products, services, and the overall customer experience. After all, knowing that there’s a problem is the first step in figuring out how to fix it. For those glowing reviews, your business can reuse those testimonials in future marketing efforts, which will help bring in more customers.

4. Refund Policy/Returns Process


person giving money to another person

While it seems counterintuitive, making your refund and returns policy clear helps both your customers and your business. When customers purchase something, there’s a level of anxiety attached to it. They want the money they spent to be well worth it in the end. Similarly, returning products can be a stressful process, so giving customers a quick but informative guide is helpful. Making both your refund and returns policy not only eases their anxiety but also lessens the chance they’ll get buyer’s remorse.

5. Social Media and User Generated Content (UGC)


selective focus photography of person using iPhone x

Lastly, businesses can use social media to connect with their customers. In a follow-up email post-sale, you can encourage people to engage with you on relevant social channels. You can create a unique hashtag to promote your business and encourage other users to share content with the hashtag, thus creating user-generated content (UGC). Or you can even run a competition on social media to increase engagement. UGC not only engages customers but also creates authentic content that you can repurpose in future marketing campaigns.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#businesstips #customerfeedback #customerjourney #customersupport #digitalmarketing #email #emailmarketing #marketing #marketingonline #postpurchasemarketing #refunds #returns #reviews #sales #smallbusiness #socialmedia #usergeneratedcontent

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What is Experiential Marketing?

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What is Experiential Marketing?
Experiential marketing is, in essence, marketing your product, service, or brand through an experience. In today’s digital age, many consumers hate ads. They disrupt their overall experience and keep them from the content they wanted to see. There’s a reason why ad blockers have gained so much popularity in recent years. Experiential marketing counteracts that by promoting your brand in a non-intrusive way. The perfect example is Coca-Cola’s Happiness Machine campaign from 2010. The overarching idea behind it was that happiness is contagious. And they proved their point when people shared their various items with people from the otherwise ordinary Coca-Cola vending machine.



Framing your brand’s marketing strategy with an experience is a completely different approach from traditional advertising. Many marketing tactics aim to get the most amount of viewership. But experiential marketing focuses more on customer engagement. To do that, brands need to focus on evoking an emotional response from people and using technology to make that experience memorable. The best way to do that is by telling a captivating story while incorporating relevant brand elements. And around that story, the visual details need to reflect the brand’s overall vision and deliver a stimulating customer experience.

Benefits of Experiential Marketing


two coca cola vending machines placed next to each other

For businesses, experiential marketing differentiates them from their competitors. And for truly great experiences, customers will not only remember your brand, they’ll perceive your brand in a positive light. And customers feel special about experiencing something unique that many people haven’t experienced before. If they enjoy the event, they’ll recommend your brand to others, essentially creating brand advocates. And even with all the different marketing avenues out there today, word-of-mouth is still one of the most effective marketing tactics. Additionally, the customer engagement that experiential marketing provides leads to increased return on investment (ROI), customers, and sales.

With so many distractions out there today, experiential marketing breaks the traditional marketing mold of disrupting customers’ experience. Instead, it elicits an emotional response through engaging visual storytelling. And while traditional methods strive for increased reach and awareness, experiential marketing aims to grow engagement and maintain interest memorably. In the end, customers are happier throughout the entire customer journey, and it results in higher retention rates. For small businesses looking for more long-term marketing success, experiential marketing is worth a try.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #blog #brand #brandadvocates #branding #brandperception #business #businesstips #cocacola #customerengagement #digitalmarketing #engagement #experience #experientialmarketing #marketing #marketingdigital #smallbusiness #tech #technology

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What’s New Newsletter Vol. 129 “Good Marketing Takes Time”

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What’s New News...
Business-to-business (B2B) marketing can be a hard task sometimes because it regularly takes time for results to occur. In fact, it takes longer than it would in a traditional business-to-customer (B2C) marketing campaign. But the key to any marketing effort is being patient. Marketing, in essence, is all about experimenting and figuring out what works for your business. While there are many industry-proven tactics and strategies, what works for one company won’t necessarily work for another.

For business owners, that can be a frustrating process. It’s tempting to give up altogether because it’s hard waiting to see if your efforts will be worth it in the end. But it’s essential. To truly find success, marketers need to find the right balance between all marketing facets like your audience, channel, timing, promotional offer, and more. In trying times, look at what’s working and what isn’t. It’ll help you figure out where to pivot your strategy and how to proceed. So, no matter how difficult it can be, just remember to be patient. You’ll figure it out, eventually.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#b2b #b2c #blog #business #businesstips #businesstools #digitalmarketing #maretingtips #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #technology

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The Difference Between Sales and Marketing

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The Difference Between Sales ...
Sales and marketing are commonly used interchangeably in business, but they don’t mean the same thing. Sales and marketing work in tandem to increase revenue. When both strike a perfect balance, businesses benefit in the long run. So, it’s an understatement to say that those in sales and marketing can learn from each other.

Although they are different, it’s not surprising that many people think they’re the same. Mostly because they have the same end goal, and that is to generate revenue. What makes them different is how they go about it and what parts of the customer journey they affect.

Marketing Professionals and Salespeople


elderly women in a business meeting

In short, marketing is how potential customers become aware of the company and what it’s selling. Those efforts, when done effectively, encourages customers to engage with the company to purchase or at least show interest in the product. Sales, however, pushes them across the finish line. Neither can work without the other.

Marketing efforts target much larger groups of people who may be or become interested in what the company’s trying to sell. Therefore, marketing professionals focus on long-term strategies, and they aim to meet customers’ demands. Those efforts are all done through indirect methods like advertising, social media marketing, email marketing, etc. Then, it creates a trigger that will lead customers toward sales.

Salespeople, however, are more often working directly with customers after they’ve already made contact with the company. Sales aims at understanding and meeting customers’ demands and desires. While their goals are generally more short-term, arming the company with more information about what customers are looking for only helps with future sales efforts.

Sales and Marketing Working Together


employees brainstorming in the office

To remember the difference between marketing, think of them as the internet and email. They both use the same technologies, but one can’t exist without the other. Bringing awareness to products and driving interest through marketing efforts lead potential customers closer to the purchase stage. Sales comes in at the end to meet customers’ needs. Therefore, facilitating both to work well together will allow businesses to reach prospects no matter where they are in the customer journey.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #blog #branding #business #businesstips #customersupport #digitalmarketing #marketing #marketingdigital #marketingprofessionals #marketingtips #sales #salespeople #smallbusiness #tech #technology

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How Voice Assistants Are Changing Marketing

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How Voice Assistants Are Cha...
Are you one of the many people who use a voice assistant like Siri, Amazon Alexa, or Google Assistant? Insider Intelligence predicts that 123.5 million adults will use a voice assistant at least once a month in the U.S. this year. While this technology isn’t particularly new anymore, it is still rife with opportunities from a marketing perspective that many are unaware of as well as not taking advantage of.

For example, people largely use voice assistants to get quick answers to their questions. Voice assistants, as a result, emphasize what’s called featured snippets. If you type a question into a search engine, you’ll get an immediate answer. And that’s because, at the top, there will be some bolded text that should answer your question. But that text is pulled from a specific website. That whole section is the featured snippet. And for voice assistants, that’s where they pull their answers from. And website owners, in turn, will get a bump in website traffic.

How It Affects Marketing


google home sitting on a shelf

From a marketing standpoint, this only enforces the need for great search engine optimization (SEO) for your site. If your site is well optimized, it’s more likely it’ll pop up as the first search result, making it the most relevant to Google’s algorithm. If you’ve optimized your site well enough, it’ll show at the top when users search certain queries and you’ll receive better results. And luckily, we here at PSPINC have a lot of experience helping customers with their website SEO.

But voice assistants have more marketing potential for business as well. For example, did you know you can order a pizza from Domino’s using Amazon’s Alexa? Well, you can. And with it being an Amazon product, you can also order products off of Amazon with just your voice. The biggest benefit that voice assistants offer is convenience. And it's a convenience that’s just unmatched when compared to other platforms.

So, while voice assistants have gained popularity over the years, it still isn’t used as a marketing tool on a wide scale just yet. But those who are, reap the benefits they provide. And advertisers predict this will change in the next few years. While it doesn’t exist yet, voice assistants could integrate sponsored ads by having advertisers pay to be mentioned first when users ask a question like, “what Italian restaurants are near me?”. With Spotify already personalizing its ads based on what users listen to, it’s not too big of a stretch.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#advertising #amazon #amazonalexa #blog #business #businesstips #cortana #digitalmarketing #google #googlehome #marketing #searchengineoptimization #seo #siri #smallbusiness #tech #technology #voice #voiceassistants #web #website #websites #webtools

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