PSPINC CEO Kenichi Uchikura's Blog

If customers buy your product only once and never return, your business will constantly need to find new customers to keep making money. That’s expensive and risky, because customer acquisition costs (ads, marketing, promotions) are usually high.

 

That's why subscription models or recurring revenue strategies have become so popular. Instead of a one-time transaction, you create a system where customers pay regularly—monthly, yearly, or even per usage. This ensures a more stable, predictable income, making it easier to grow and sustain your business.

 

Real-World Examples:

 

Lightbulbs burning out: Conspiracy theory or not, it's been said that companies may intentionally design products with limited lifespans (planned obsolescence), so customers are forced to replace them. This generates recurring revenue.

 

Car maintenance costs: Over time, even if you fully own the car, it starts needing more parts and service. This makes the ownership experience a kind of "subscription" in disguise—you keep paying to keep it running.

 

Software & services: A lot of software companies used to sell licenses (one-time fee). Now they use SaaS