PSPINC CEO Kenichi Uchikura's Blog

To make a website more widely known, it is essential to find a way to reach a large audience. When considering how to achieve this, what comes to mind? Advertising, perhaps?

 

There are various types of advertising, including traditional methods such as newspapers, TV, and radio, as well as modern online ads on platforms like Google, Yahoo!, YouTube, and Facebook. These online advertisements typically operate on a pay-per-click basis, where advertisers pay a fee for each click on their banner ads, directing users to their website. While this method incurs costs similar to traditional advertising, there is no guarantee that the results will directly translate into success.

 

The Shift Toward Organic Promotion
Recently, instead of spending money on advertisements, many businesses and individuals have taken a different approach—creating their own blogs, websites, social media accounts, or YouTube channels to promote their content. While this approach does not require direct advertising costs, it still demands significant time and effort.

 

In fact, some companies specialize in these services, offering content creation and promotion for a fee. However, outsourcing promotion may not always be the most exciting or cost-effective option.

 

Can You Do It All In-House?
I believe it is possible. My company is currently testing this approach. While the growth rate may not be as fast as paid advertising, it certainly delivers results. Since my company is not an advertising agency, I want to establish a system that enables us to offer this kind of support to our clients as well.

 

Are you interested in this topic? I’d love to hear your thoughts!