PSPINC CEO Kenichi Uchikura's Blog

This morning, I was at Costco and was surprised to see that Halloween goods are already on display. Halloween is on October 31st, which is still two and a half months away. It feels a bit too early for this, doesn't it? While I understand that stores like to get a head start on holiday promotions, seeing Halloween items out in early August seems premature. It makes me wonder if we’re rushing through the seasons too quickly, not giving ourselves enough time to enjoy the present before moving on to the next big event. I suppose it’s all about marketing and getting people in the mood for the upcoming holidays, but it does feel like we’re fast-forwarding through the year.