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- Ken Uchikura Newsletter Vol. 244 Good Products Won’t Guarantee Good Sales
Good Products Won’t Guarantee Good Sales
I often make this mistake myself; I tend to think that good products will sell, cheap products will sell, or increasing volume will sell. For example, consultants tend to think that just because they’ve gotten a qualification or made the materials, they’ll sell. So, by extension, the idea of building a good website means you’ll sell comes from the same logic.
This doesn’t mean these factors are unimportant. Of course, good and cheap products are preferable. However, customers use these factors as a basis for comparison, and they are not, in themselves, why they purchase. To drive purchases, it’s important to make the product or service known to a lot of people.
The following efforts can be considered as ways to make your product or service known to many people.
1． Introduce your product or service by talking to potential customers
2． Introduce new products and services to existing customers and users. And find people who will buy them or refer them to you.
3． Use social media (Facebook, Instagram, Twitter, LinkedIn, etc.) to continually introduce products and services.
4． Continually advertise on Google, Facebook, and other online advertising sites.
5． Register on industry websites and create pages to provide up-to-date information (if possible).
The key here is continuity. It’s important not to give up when you don’t see results after advertising once, but to continue. I believe if you spend time and money on product development, you need to invest at least as much time and money on marketing them.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.
In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.
PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.
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