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- Ken Uchikura Newsletter Vol. 194 Everything You Need to Make Your Dream Website a Reality!
Everything You Need to Make Your Dream Website a Reality!
Exploring Goals
First, you need to understand what you want from your website. Is it just a simple “About Us” page? Or do you want your web visitors to do something like subscribe to your newsletter or buy something online?
By knowing what you want to accomplish with your website, you can design what you want first. If there’s a site you like, you should tell your web builders what they are so they can lean into your interest and taste.
Deciding
After talking to web building professionals and listening to their ideas, you can decide on what you want. There’s no reason why you need to build the website based on the designers’ input. After all, it’s your website, so you should choose what you want for your website.
Building
There should be a milestone when building your website. As web builders work on your site, you should review and tell them what you think about their overall progress. But remember, if you change your mind, it will cost more. So, it’s important to design carefully.
Going Online
After finishing the site, you should go online as soon as possible so you can review people’s reactions to it. There’s no such thing as a complete website as you can always improve it. Therefore, you should treat your website as something you can improve over time.
Budget
Try not to put all your eggs in one basket when it comes to your budget. In other words, try to stretch every dollar you can update and maintain your website continually. To encourage people to visit again, update your site every few months (preferably on a monthly or quarterly basis).
Promotion
Nowadays, social media is the best way to promote your website. With Facebook, LinkedIn, Twitter, and Instagram, you can broadcast your website and message to other users. If you’re serious about free promotion, post on social media as often as possible (even daily). If you don’t mind hiring someone to promote your site, you should hire a salesperson. Or you can outsource a dedicated individual to promote your business and website.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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