PSPINC CEO Kenichi Uchikura's Blog

https://jp.bloguru.com/ken

フリースペース

Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

ブログスレッド

Eat-Out / Eat-in so what is Eat-Middle?

Eat-Out / Eat-in so what is Eat-Middle?

10月

17日

1 tweet

Those are words used in Japan to describe meals.

Eat-Out ... Meals you eat at restaurant (outside of the home)
Eat-in ... Meals you prepare and eat at home.
Eat-Middle ... It is a take out meal you buy and eat at home.

Thanks to food delivery services, there are more people eat-middle or eat restaurant prepared meal at home. There are many restaurants in Japan that is design for take out only. In addition to restaurants, supermarkets and convenience stores sell prepared meals.

In the US, there are take outs but they are not really design to replace home made meals. I am sure as time goes on, there will be more restaurants and stores design to cater to people who would like to eat-middle.

#marketing #pompomwashere #pspinc #valueproposition