PSPINC Official Company Blog

The Importance of Mobile-First Marketing Strategies

4月

16日

Remember when developers primarily designed websites for desktop computers? Today, mobile reigns supreme, so businesses that don’t prioritize a mobile-first strategy are missing out on major engagement and revenue opportunities. According to Statista, smartphones accounted for over 75% of retail site visits in the U.S. and generated about 66.66% of online shopping orders in the last quarter of 2024. This isn’t just a trend; it’s the reality of how customers interact with businesses today. Because of this, more and more companies are wisely adopting a mobile-first marketing strategy.

A mobile-first strategy includes more than just having a mobile-friendly website; it reshapes your business to prioritize mobile users first. Specifically, being mobile-first involves prioritizing your business’s mobile app and mobile web capabilities over the traditional desktop experience. The core idea is simple yet powerful because if you can create a seamless mobile experience that converts users into customers, then the experience on larger devices will naturally follow.

Benefits of Embracing a Mobile-First Strategy

Adopting a mobile-first marketing strategy unlocks a wealth of benefits for your business, including:

Increased customer reach: By prioritizing the platform users spend most of their time, you naturally expand your potential customer base and open doors to new markets.
Stronger user relationships: Mobile apps provide consistent touchpoints to build brand awareness and foster engagement.
New revenue channels: Mobile apps offer diverse monetization strategies, like in-app purchases, subscriptions, and target ads.
Critical data insights: Prioritizing your mobile app provides invaluable insights into user behavior over time, empowering you to make informed, data-driven decisions that fuel growth and help you achieve ambitious targets.
Superior customer experience (UX): Mobile apps offer more diverse and tailored UX options compared to web solutions. This lets you craft experiences suited to customer preferences, optimizing for revenue and enhancing your brand reputation.

Ignoring the power of mobile in your marketing strategy is no longer a viable option. Consumers are overwhelmingly mobile-first, so your business needs to be too. By embracing a mobile-first approach, you can expand your reach, build stronger customer relationships, unlock new revenue streams, gain valuable insights, and ultimately deliver a superior customer experience.

Ready to take your mobile presence to the next level? At PSPINC, we specialize in custom web development and can help you craft a robust and effective mobile-first strategy tailored to fit your unique business needs. Contact us today through our custom web development page to learn more about how we can help you thrive online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #app #appdevelopment #blog #business #businesstips #businesstools #custom #digitalmarketing #marketing #marketingtips #officetips #sales #smallbusiness #tech #technology #web #webdevelopment #website #websites

Announcement: NewsMAIL Server Update (4/15/2025)

4月

11日

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

In order to make your use of NewsMAIL easier and more enjoyable, we will be performing maintenance work on the following schedule.

Users can not acces to their NewsMAIL accounts for approximately 15 minutes during the following time period. In addition, the delivery of scheduled newsletters will be done sequentially after the work is completed.

We apologize for any inconvenience this may cause and ask for your understanding.

This server update will occur on:

*USA Pacific Time
- Apr 15th (Tue) 8:30am – 9:00am

*Japan Time
- Apr 16th (Wed) 12:30am –1:00am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What’s New Newsletter Vol. 267 “IT Support Focused on Human Connection”

4月

11日

Getting the support you need for your business shouldn’t feel like navigating a maze of automated responses and endless FAQs today. At PSPINC, we understand you just need to talk to a real person sometimes–someone who understands your unique situation and provides personalized, friendly assistance.

That’s why we’ve always focused on human connection when it comes to our support team. We believe technology should make your life easier, not more complicated. When you encounter a challenge, you deserve to have a friendly, knowledgeable expert by your side. Whether you just have a simple question or you’re dealing with a complex issue, our support team is here to help. Visit our support page and experience the difference of real, live tech support, or contact us directly by calling 1-800-232-3989 or emailing support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerservice #customersupport #cybersecurity #dreamersi #email #hosting #officetips #pspinc #smallbusiness #tech #technology #web #webdevelopment #webdexpress #webhosting #website #websites

Announcement: Add PHP version on Web Servers (4/10/2025)

4月

8日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be adding PHP versions 8.3 and 8.4 to the Di Web V5 server on the following dates.

There will be a period of about a few seconds during which the website hosted by Dreamersi web server will not be able to access during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- April 10th (Thu) 8:30 - 9:30am

* Japan Time
- April 11th (Fri) 12:30 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What’s New Newsletter Vol. 266 “Invest in Sustainable Business Growth With Custom Web Design”

4月

4日

For over 30 years, we’ve been a trusted partner for small businesses, helping them establish a strong online business and achieve their growth goals. Equipped with our decades of experience, we understand the unique challenges and opportunities small businesses face and honed our experience to craft custom web designs that deliver measurable results.

Why Choose PSPINC for Custom Web Design

Decades of Experience: With extensive experience spanning 30+ years in the industry, we have the expertise to create custom websites that are not just visually appealing but also strategically designed to drive conversions.
Affordable and Scalable Solutions: As a small business ourselves, we’ve crafted a range of web design packages to fit the budget of small businesses. Our solutions are also scalable, making it easy for your website to grow as your business does.
Understanding Business Needs: Every business is unique, so we take the time to understand your specific goals, target audience, and budget to create a custom website that perfectly aligns with your needs.
Personalized Support: Throughout the entire web design process, expect personalized support, from initial consultation to launch and beyond. We’re committed to your success and are always available to answer your questions and provide guidance.
Proven Track Record: After three decades, we’ve helped countless small businesses thrive online. Our portfolio speaks for itself, showcasing our ability to create stunning and effective websites.

With a range of packages designed to help small businesses make a big impact online, we can help you create a custom website that drives growth and achieves your business goals. Get started by contacting us to learn more about our web design packages and how we can help your business grow online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #pspinc #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websites #wordpress

Business Benefits of Live Video Streaming

4月

2日

Today, businesses continue seeking innovative ways to connect with their audience. Increasingly, the answer lies in live video streaming. A staggering 53% of companies already broadcast live videos at least once a week, highlighting its growing popularity. Why? Because it delivers tangible benefits:

Increased Engagement: Encourage engagement from both sides through real-time interactions while fostering your online community.
Lead Generation: Showcase products, offer discounts, and encourage participation to increase leads.
Adaptability: Pivot content based on audience feedback to deliver more effective content.
Audience Insights: Optimize content and improve customer service by tracking analytics and learning more about customers’ pain points.
Streamlined Content Creation: Test different content formats with flexibility.
Reusable Content: Repurpose live streams for future use.

Going live online opens the door for real-time feedback, letting users comment, share, like, and ask questions. Simultaneously, we can answer questions instantly while building trust and a sense of connection, encouraging users to return for more.

How to Live Stream Effectively

Live streams are inherently raw and honest, meaning they’re not always polished. The good thing is that that’s what audiences resonate with, so even though things may not go according to plan, customers crave authenticity. With that being said, you’ll still want to have a clear setup and goal in mind to keep things on track. Some other ways to live stream effectively include:

Keep Content Clear: Regularly reiterate the topic and use watermarks, logos, and text to clarify what’s happening for viewers entering midway through the stream.
Optimize your Setup: Ensure you have clear audio and adequate lighting by conducting a sound check before going live.
Engage Actively: Welcome new viewers, respond to comments, ask questions, and answer questions to foster your online community.
Promote your Stream: Build anticipation by announcing on social media with a countdown.

Business Applications of Live Streaming

Beyond social media, live streaming offers valuable applications for businesses, especially those looking for more engagement online. Some business applications of live video streaming include:

Webinars
Onboarding
Customer support
Product demos
Largescale events and virtual conferences

Live video streaming isn’t just a trend; it can be a powerful tool for businesses to connect and engage with their audience while growing their online community. By embracing its potential, build stronger relationships with your audience, drive revenue, and stay ahead of the competition.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #leadgeneration #livestream #livevideostream #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #socialmedia #streaming #tech #technology #video #videostream #web #youtube

Announcement: Network Devices Software Update

3月

28日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will update a software on network devices.

During the software update, all Dreamersi users are expected to be unable to browse web pages or send/receive e-mail a couple seconds.

The schedule is as follows:

* USA Pacific Daylight savings Time
- April 5th (Sat) 10:00 - 11:00am

* Japan Time
- April 6th (Sun) 2:00 - 3:00am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What’s New Newsletter Vol. 265 “PSPINC’s Localization Expertise”

3月

28日

Reaching a global audience today is crucial for success due to how interconnected the world is today. To do this, businesses need to adapt content and products to different languages and cultures in a process called localization. And when it comes to localization, experience matters. For over three decades, PSPINC has been at the forefront of localization. Originally known as the “Double Byte Specialists”, we began our localization journey in the 90s by localizing and licensing software between the U.S. and Japan. This history has equipped us with unparalleled expertise in bridging the language and cultural gaps between these two major markets.

At PSPINC, we know localization is more than just simply translating from one language to another: it includes consultation, documentation, and development of custom multilingual software to ensure your message resonates with your target audience. Whether you need to localize pre-existing software or content or build something brand new, we have the skills and experience to deliver exceptional results. So, unlock the power of localization and take your business global and contact PSPINC today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #pspinc #sales #smallbusiness #tech #technology #web #webdevelopment #website #websites

Announcement: Dreamersi Mail Server Maintenance (3/26/2025)

3月

26日

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting Dreamersi mail server updates.

You may experience delay in receiving emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Standard Time
- Mar 26th (Wed) 9:00 - 9:30am

* Japan Time
- Mar 27th (Thu) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

What’s New Newsletter Vol. 264 “Get Exclusive Ad Credit Deals with PSPINC Marketing Packages!”

3月

21日

As entrepreneurs ourselves, we know just how challenging it can be to attract new customers and grow your business. That’s why we’re passionate about helping businesses like yours thrive in the digital world. One of the easiest ways to do that is with our range of marketing packages tailored to your specific needs. With our three distinct marketing plans built to support businesses at every stage, choose the right plan for you:

Sprout: Our Sprout plan is perfect for those of you just starting out and looking to establish a solid online presence.
Grow: Our Grow plan is designed to help accelerate your growth when you’re ready to grow. Plus, sweeten the deal with $100 of free account credit (only available for a limited time)!
Thrive: Our Thrive plan is our most comprehensive package and is designed specifically for those of you aiming for maximum impact. Just like our Grow package, we also have a deal going on right now for you, but you can get even more free account credit ($150) (also only available for a limited time)!

We’re so proud of the results we’ve received for our clients. Don’t just take our word for it–Check out our testimonials on our website and our case studies, which go more in-depth on the overall process. Ready to see what we can do for you? Get started by exploring our marketing packages and claiming your free ad credit. We can’t wait to see what’s in store.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.