PSPINC Official Company Blog

Announcement: Web Server Maintenance(Emergency)

8月

17日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

There will be a period of about 10-15 minutes during which the website hosted by Dreamersi web server will not be able to access during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- August 17th (Wed) 5:00 - 5:30am

* Japan Time
- August 17th (Wed) 9:00 - 9:30pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

The Difference Between Sales and Marketing

8月

17日

Sales and marketing are commonly used interchangeably in business, but they don’t mean the same thing. Sales and marketing work in tandem to increase revenue. When both strike a perfect balance, businesses benefit in the long run. So, it’s an understatement to say that those in sales and marketing can learn from each other.

Although they are different, it’s not surprising that many people think they’re the same. Mostly because they have the same end goal, and that is to generate revenue. What makes them different is how they go about it and what parts of the customer journey they affect.

Marketing Professionals and Salespeople

In short, marketing is how potential customers become aware of the company and what it’s selling. Those efforts, when done effectively, encourages customers to engage with the company to purchase or at least show interest in the product. Sales, however, pushes them across the finish line. Neither can work without the other.

Marketing efforts target much larger groups of people who may be or become interested in what the company’s trying to sell. Therefore, marketing professionals focus on long-term strategies, and they aim to meet customers’ demands. Those efforts are all done through indirect methods like advertising, social media marketing, email marketing, etc. Then, it creates a trigger that will lead customers toward sales.

Salespeople, however, are more often working directly with customers after they’ve already made contact with the company. Sales aims at understanding and meeting customers’ demands and desires. While their goals are generally more short-term, arming the company with more information about what customers are looking for only helps with future sales efforts.

Sales and Marketing Working Together

To remember the difference between marketing, think of them as the internet and email. They both use the same technologies, but one can’t exist without the other. Bringing awareness to products and driving interest through marketing efforts lead potential customers closer to the purchase stage. Sales comes in at the end to meet customers’ needs. Therefore, facilitating both to work well together will allow businesses to reach prospects no matter where they are in the customer journey.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #customersupport #digitalmarketing #marketing #marketingdigital #marketingprofessionals #marketingtips #sales #salespeople #smallbusiness #tech #technology

What’s New Newsletter Vol. 128 “Delegating as a Small Business Owner”

8月

12日

As a small business owner, it’s hard not to want to be involved in everything. After all, it’s your company. So, it’s not surprising to learn that many entrepreneurs try to do it all on their own in the beginning. But no one can be good at everything. Running a startup involves many tasks that one person alone cannot tackle on their own. So, being able to delegate is an important skill business owners need to learn.

The easiest way to do this is by focusing on what you’re best at. Then, you can hire experienced and talented people to do the rest. If you don’t know where to start, write down everything that needs to get done for your business on a daily, weekly, or even monthly basis. Then, sort through which tasks you can pass off to someone else. If you try to do it all yourself all the time, it won’t be long before you feel burnt out. For someone investing so much of their time, money, and hard work into a company, it’s hard to give up control. But it’s a necessary skill for businesses to thrive.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businessowner #businesstips #delegating #entrepreneur #marketing #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #smallbusinessowner #startup #tasks

Disabling TLS 1.0 and TLS 1.1

8月

10日

The reason for disabling TLS 1.0 and TLS 1.1
The TLS (Transport Layer Security) protocol is used for encrypted communications on the Internet, but vulnerabilities have been identified in TLS protocol versions 1.0 and 1.1. In order to improve security, we have decided to disable TLS 1.0/1.1 connections to our service systems.

Under normal circumstances with modern browsers and operating systems, this is not a problem as browsers will default to the most recent version of TLS which is TLS 1.3 or TLS 1.2. However, there are certain types of attack that can trick a browser and server to lower the TLS version to the lowest possible one, which can then be compromised.

Will this impact me?
If you are on modern OS and modern browser, this change will not affect you. However if you are using an older browser or operating system, you will need to change your browser settings or update you system/browser if it can’t support TLS 1.2.

Microsoft Edge
TLS 1.2 is automatically enabled in all versions of Microsoft Edge.

Google Chrome
TLS 1.2 is automatically enabled in Google Chrome version 29 or greater.
- Update Google Chrome

Apple Safari
TLS 1.2 is automatically enabled in Safari version 7 or greater.
- Update to the latest version of Safari

Mozilla Firefox
TLS 1.2 is automatically enabled in Firefox version 27 or greater.
- Update Firefox to the latest release

The following are a couple of online tools which can check your browser compatibility:
- SSL/TLS Capabilities of Your Browser
- How's My SSL?

We will update the deployment date for the shared web server as soon as it is determined.

Update:
- We will disable TLS 1.0 and TLS 1.1 on the shared web servers on September 1st 2022.
- We will disable TLS 1.0 and TLS 1.1 on WebdeStats (Web Access Statistics) on September 14th 2022.
- We will disable TLS 1.0 and TLS 1.1 on Mail servers on October 5th 2022.

Disabling the old TLS for mail server and using the latest TLS version will help prevent spoofing, unauthorized data interception, and tampering.
If you are using older email software such as Outlook 2007 or earlier or Thunderbird version 30 or earlier, please use a newer version of your email software.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

How Voice Assistants Are Changing Marketing

8月

10日

Are you one of the many people who use a voice assistant like Siri, Amazon Alexa, or Google Assistant? Insider Intelligence predicts that 123.5 million adults will use a voice assistant at least once a month in the U.S. this year. While this technology isn’t particularly new anymore, it is still rife with opportunities from a marketing perspective that many are unaware of as well as not taking advantage of.

For example, people largely use voice assistants to get quick answers to their questions. Voice assistants, as a result, emphasize what’s called featured snippets. If you type a question into a search engine, you’ll get an immediate answer. And that’s because, at the top, there will be some bolded text that should answer your question. But that text is pulled from a specific website. That whole section is the featured snippet. And for voice assistants, that’s where they pull their answers from. And website owners, in turn, will get a bump in website traffic.

How It Affects Marketing

From a marketing standpoint, this only enforces the need for great search engine optimization (SEO) for your site. If your site is well optimized, it’s more likely it’ll pop up as the first search result, making it the most relevant to Google’s algorithm. If you’ve optimized your site well enough, it’ll show at the top when users search certain queries and you’ll receive better results. And luckily, we here at PSPINC have a lot of experience helping customers with their website SEO.

But voice assistants have more marketing potential for business as well. For example, did you know you can order a pizza from Domino’s using Amazon’s Alexa? Well, you can. And with it being an Amazon product, you can also order products off of Amazon with just your voice. The biggest benefit that voice assistants offer is convenience. And it's a convenience that’s just unmatched when compared to other platforms.

So, while voice assistants have gained popularity over the years, it still isn’t used as a marketing tool on a wide scale just yet. But those who are, reap the benefits they provide. And advertisers predict this will change in the next few years. While it doesn’t exist yet, voice assistants could integrate sponsored ads by having advertisers pay to be mentioned first when users ask a question like, “what Italian restaurants are near me?”. With Spotify already personalizing its ads based on what users listen to, it’s not too big of a stretch.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #amazon #amazonalexa #blog #business #businesstips #cortana #digitalmarketing #google #googlehome #marketing #searchengineoptimization #seo #siri #smallbusiness #tech #technology #voice #voiceassistants #web #website #websites #webtools

PSPINC What’s New Newsletter Vol. 127 “Boosting Employee Morale”

8月

5日

One of the secrets of building a productive team at work is focusing on boosting employee morale and encouraging employee advocacy. People like to feel appreciated, and the same applies when they’re at work. When working in a team, members want to know they’re heard and that they’re on the right track. Conversely, constantly criticizing your team for not doing things your way will lower overall morale. But more importantly, it’ll also result in lower overall performance.

When employees feel valued, they’re not only happier, but they're also more willing to hit company goals. It can also help in future marketing endeavors. If your employees like working for you, it’ll make it easier to encourage them to check and engage with your company’s social posts. Or they may even seek it on their own outside of work hours. Employees interacting with your company’s social posts will not only help increase your brand’s overall exposure, however. It’ll also show how great it is to work for your company.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #digitalmarketing #employee #employeeadvocacy #employeemorale #marketing #marketingtips #newsletter #officetips #pspinc #pspincwhatsnewnewsletter #smallbusiness #technology

How to Create a Brand

8月

3日

A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, like producing and selling products. A brand, however, is about how people perceive your company through identifying brand attributes like your logo, name, and products. To remember the difference, think of it this way: a business owner, founder, and/or CEO owns a company whereas the people own a brand. While there’s significant influence coming from whoever’s in charge, the people are the ones who derive meaning from what you have to offer.

Starting a company can be as easy as setting up a great e-commerce website and selling products. However, creating a great brand isn’t quite as easy to do. Setting up your company website is a great first step because it forces you to figure out the essentials needed to run a business. If you’re just creating a business, it’s easy to go on from there by designing your website, adding your products, and advertising said products. A brand, however, also requires a vision and mission statement. A mission statement tells people where your company currently stands and what it does. A vision statement is more aspirational and tells people where you want to see the company go in the future.

After creating your mission and vision statements, it’s time to determine your brand’s values. This is what you want your business to stand for. More importantly, this is what you want your business to be known for. Truly successful brands keep all of those in mind in every experience a customer has with them. Look at Coca-Cola, one of the world’s most successful brands. But it isn’t based on the product alone. Coca-Cola’s brand is about refreshing the world in a way that makes a difference. While their drink is known to be refreshing worldwide, Coca-Cola also actively works toward its commitment to making the world a better place. And this can be seen through multiple sustainability efforts by the brand.

Lastly, with so many other small businesses out there, it’s important to consider who your competitors are and what makes your business different. To succeed, your business needs to be different in a way that’s attractive to your target market. And creating customer persona to figure that out will help immensely. After figuring all that out, then come all the recognizable elements of a brand like designing a logo and determining a color palette. While developing a brand can be a lengthy process, it’s not impossible. And great brands tend to change and evolve, so just remember that when trying to create your own.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #brand #brandidentity #branding #brands #business #businesstips #businesstools #cocacola #digitalmarketing #logo #marketing #marketingdigital #marketingonline #marketingstrategy #marketingtips #smallbusiness #success #tech #technology

Announcement: Mail Server Update

8月

2日

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in incoming emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- Aug 2nd (Tue) 9:00 - 9:30am

* Japan Time
- Aug 3rd (Wed) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

PSPINC What's New Newsletter Vol. 126 "Business Competition"

7月

29日

Making it today in business can be difficult. And one of the reasons why is because of how competitive the small business world can be. The best way to combat that is to always be aware of what your competitors are doing. While trends in your industry will come and go, seeing which ones perform well will help you stay ahead of the game. When looking at your competitors, you’ll want to look at what products they offer, how much they cost, and how they market them. Then, you’ll want to compare them to your business.

Through this, you can figure out what your weaknesses may be and what competitive advantage you have by comparison. Generally, the most important purchasing considerations are price and product quality. If your offering is cheaper than your competitor, market that. If it’s more expensive, maybe it’s because the quality's better than your competitor's. Make sure your customers know that. But don’t obsess over your competitors. In the end, the focus should still be serving your customers’ needs and desires.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesscompetition #businesscompetitors #businesstips #competition #digitalmarketing #marketing #marketingdigital #marketingtips #newsletter #pacificsoftwarepublishing #price #quality #smallbusiness #technology

Social Media Security Concerns

7月

27日

With the influx of data over the past few years, it’s only become more widely available. With it, security concerns online have only amplified. While social media and the internet have been greatly beneficial in numerous ways, it’s also opened the door for hacking opportunities. Most internet users today know to take precautions like setting up a firewall, but it doesn’t prevent cyberattacks. The intimate atmosphere of social media makes it even easier for hacks to occur. Users are less likely to proceed with caution because people feel they’re among friends on social media.

Over-Sharing Information

a man taing a selfie of himself standing on a balcony that overlooks the ocean

Among friends, it can be very easy to share personal details. But many users are unaware they’re opening themselves up to online scams. But sometimes, users share their private information entirely by accident. For example, users sharing pictures of their home renovations may not realize they might be inadvertently sharing their home address. The general rule of thumb when posting on social media is not to publicize your email, phone number, or location.

Phishing Scams

two hands coding on a laptop with green text on the black laptop screen

Even though phishing scams are more associated with email, it's gotten big on social media too. And targeting people on social platforms is even easier for hackers. All they have to do is create a post tailored to users' interests and include a link. With so much personal information readily available, users will most likely click on it. This type of phishing scam is called spear phishing and can be very effective. Spear phishing can also happen after creating fake accounts. Social media users frequently accept friend requests from people they don’t know, making it easier for hackers. After the user accepts the friend request, scammers can send a link via a direct message and because you’re friends, many users will click on the link.

Staying Safe Online

a girl taking a selfie with a boy while they both holding up peace signs

However, it's one thing to be aware of these potential hacks but even better to take precautionary measures to prevent them. Apart from being wary of what you post online, you can also enable 2-factor authentication (2FA), a feature available on almost every mainstream social platform. 2FA requires you to answer a question or enter a code after entering your password. This extra signup step makes it harder for cybercriminals to access your account. And it’s why many password managers use it to secure your passwords, Pass Wizard included.

But even if you take all the necessary precautions, hacks can still happen on social media. Not just from individual hackers but also from big corporations as everything you share is public. And advertisers can sell, buy, and use your data, whether you realize it or not. So, while the friendly nature of social media is attractive, it invites plenty of security risks. However, we created our new social platform, DENREI, with cyber security in mind. Unlike traditional social platforms, your data is never sold or shared, making all the information you share private.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#2fa #advertisers #cyber #cybersecurity #data #denrei #hacking #hacks #online #onlinesafety #passwizard #phishing #privacy #safetyonline #security #sellingdata #socialmedia #spearphishing #tech #technology

PSPINC Official Company Blog

フリースペース

Announcement: Web Server Maintenance(Emergency)

The Difference Between Sales and Marketing

Marketing Professionals and Salespeople

Sales and Marketing Working Together

What’s New Newsletter Vol. 128 “Delegating as a Small Business Owner”

Disabling TLS 1.0 and TLS 1.1

How Voice Assistants Are Changing Marketing

How It Affects Marketing

PSPINC What’s New Newsletter Vol. 127 “Boosting Employee Morale”

How to Create a Brand

Announcement: Mail Server Update

PSPINC What's New Newsletter Vol. 126 "Business Competition"

Social Media Security Concerns

Over-Sharing Information

Phishing Scams

Staying Safe Online

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