I bought 8TB Costco Hard Disk Drive today TO COST FOR $166 + TAX.
When we started our data center, I do not think we had 8TB of disk space at the data center.
It is amazing.
Veblen Effect
When people are asked to choose between similar items A and B, people prefer whichever has the higher price. So the very idea that your price must be lower than your competitor to compete with them is wrong. It is not your job to make your price lower, your job is to make sure your product has better value. The value may not have anything to do with the product itself.
One way is to come up with a better product name. Here are some examples of name changes. You may or may not know the original names of these companies, but you likely know their current names on the right. They have changed nothing about their products, but the name change made them what they are now.
It may be time to change my company’s name.
ZimRide -> Lyft
Backrub -> Google
Software Development Labs -> Oracle
AuctionWeb -> eBay
Price Waterhouse Coopers -> Bearing Point
Oak (Software) and Green before that! -> Java
Sound Around -> Walkman
Cellular One -> Cingular
Mosaic Systems -> Netscape
Fashion 21 -> Forever 21
Radar Oven -> Microwave Oven
Michael Kors -> Capri Holdings
Priceline -> Booking Holdings
WeWork -> We Corporation
Coach -> Tapestry
WeightWatchers -> WW
Salton Cooker -> George Foreman’s Lean Mean Fat Reducing Grilling Machine
Wards -> Circuit City
Blue Ribbon Sports -> Nike
Firebird -> Firefox
Confinity -> Paypal
Jerry’s Guide to the World Wide Web -> Yahoo
Il Giornale Coffee Company -> Starbucks
Abnormal market behavior where consumers purchase the higher-priced goods whereas similar low-priced (but not identical) substitutes are available. It is caused either by the belief that higher price means higher quality, or by the desire for conspicuous consumption (to be seen as buying an expensive, prestige item). Named after its discoverer, the US social-critic Thorstein Bunde Veblen (1857-1929).
We have the videos to show you how Opinion Sand can work for you. https://www.opinionstand.com
Please ask us for demo.
Video 1
Video 2
Video 3
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Omotenashi is a Japanese term used to describe a type of entertainment. It essentially means to please your guest. It is not something you need to work hard at, you can be trained to please your customers. Here are some things you can employ within your business.
* Smile at your customers
* Say “Arigato” or “Thank you”
* Call customers by their name
* Make eye contact
* Be honest
* Be sincere
* Answer questions by starting with “Yes” or “No”
* Start sentences with “Please …”
* Read between the lines
* Do not interrupt customers
* Do not talk too much
* Dress professionally
These will make your customers feel much more welcome and feel as if they are not being treated like “just another customer". It is important for customers to feel that they are special. This is what Omotenashi is all about. It is also important that you do this from your heart.
I was on one of the airlines crossing the Pacific. When I asked for something from a cabin attendant, she smiled and communicated with me. Though when she turned around, I could tell she was not smiling any more - she was acting. Acting is fine, just do not let the customer know.
Opinion Stand is design to gage your customers' opinion of your establishment. You have seen this type of system already and you know it works. Why don't you try it for your establishment.