PSPINC CEO Kenichi Uchikura's Blog

My Newsletter / Digital Age Marketing?

9月

20日

In order for the sale to take place online, you need to bring people to your website. In order to bring people to your website, you need to let people know what you are and what you do.

Here are some of the tools you can use:
Advertisement: It is the easiest way to push your name out.
Newsletters: One of the better ways but can be considered SPAM.
Social Media: It takes time to create an audience.
SEO: There is no guarantee of any return.
Press Releases: It is like an advertisement but only better.

Marketing consultants tell you, if you prep your website for SEO and strategize Social Media, you will increase your exposure thus bring in more sales. Unfortunately, making your website SEO friendly will not increase the visitors to your website. Having informative materials on your social media will not increase the visitors to your website either, at least not quickly. Lastly, having more visitors to your website will not increase your sales.

You need to make sure your site is designed and built for people to visit then you need to create reasons for them to comeback. Look at your website and think why should people visit your website and come back for more? The first visit to your website is best accomplished by advertisement ...not SEO.

At PSPinc, we have spent hundreds of thousands of dollars in the past for SEO and branding but we received nothing in return. So we started to think what we were doing wrong. Is there anything we can do to control our spending in accordance with our revenue?

We have not found the formula yet but we are now running marketing ourselves and 100% of cash is used in advertisement. We are learning where and how to advertise. How much to spend. Where to place. We will keep you posted on what and how we are doing.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

What is Opinion Stand?

9月

19日

Scan the QR Code
OpinionStand

Opinion Stand is one of the easiest and non-intrusive way to ask your customers what they think about your service. It is easy and quick and immediate.

http://www.opinonstand.com

You can have a Kiosk Version and QR Code Version as well.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#OpinionStand #OpinionStandKisk #PSPinc #PacificSoftwarePublishing #SaaS

Server and Network Monitoring

9月

18日

We have staff 24/7 to watch and take care of any problem associated with our services.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

New Company Van

9月

14日

This is a simple design for our new company van ... Ford Transit Connect.
Great little van.
New logo will be printed and applied by https://www.buygreensigns.com

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

My Newsletter

9月

13日

Heinrich’s Law

There are few theories that I believe and try to follow. One of them is called Heinrich’s Law. It is also known as Accident Pyramid. According to the WiKi, Herbert William Heinrich was an American industrial safety pioneer from the 1930s. Instead of boring you by quoting what the law is, I will explain how I understand it.

The law says, for every major accident, there are 30 times more minor accidents. For every minor accident, there are 10 times more non-injury accidents (or happenings). What that means to me is to prevent major accidents, look for minor accidents and happenings. If you can eliminate those small accidents, we should be able to prevent major accidents.

Let’s apply that to our day to day business. If one customer complains about something, and if we do nothing after 10 complaints, we will face minor problems. If we face 30 minor problems, there will be a major problem. So, listen to your small complaints and fix them while they are small.

We are running a datacenter and there are many problems. We try to take every small problem seriously so that will will be able to avoid big problems. Every big problem we have, we look back and see all the signs. We just have to keep our eyes and ears on them.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Mayumi is back from successful trip to Japan.

9月

12日

Welcome back, Mayumi!
Nano was really happy to see you.

Mayumi Nakamura, PSPinc's Director of Business Development, had very fruitful business trip to Jaoan and came back today. She brought some goodies from Japan.

#dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomishere #pompomwashere #postinheaven #pspinc #valueproposition

Mayumi is on her way back to Seattle

9月

11日

Tiny

Last night with Tiny and Nano.
Mayumi will be leaving Japan today.

#NanoIsHere #PSPinc #PompomWasHere #TinyIsHere

Understanding Facebook Advertisement

9月

10日

This is what the result so far.

The number of people who saw one or more promotions.

The number actions people take on your promotions.

The number of clicks on links within the ad that led to.

We have been running facebook advertisements on Dreamersi.com Domain, Web and Email hosting. When you run an advertisement, you have an access to the place called AdCenter. From the AdCenter you can control your advertisement.

Also, it tell you how your advertisements are doing. Please take look at images above with the comment below.

Running facebook advertisements.
Do you want us to run the campaign for you?
The advertisement you should budget minimum of $5 per day.

If you have any question, please call PSPinc at 1-800-232-3989 or contact us at info@pspinc.com

#Dreamersi #FacebookAdvertisement #PSPinc

New Avatar

9月

9日

What do you think of this new avatar?
I love it.

#Pompomishere #dreamersi #feebackonpilotsbt #kiroboto #marketing #opinionstand #pompomwashere #postinheaven #pspinc #valueproposition

Starting A New Company?

9月

8日

Are you starting a new business?

The first thing you need to think about is your company name. When you decide on your company name, you need to get a domain. The domain name will determine your website URL and email address - It's essentially the second face of your business.

So who can you trust with something so important?

PSPinc was established in 1987 and has been providing domain, web and email hosting services since 1996. We are trusted by over 40,000 corporations. In the world of domain hosting, we may not be a large company, but that's how we want to be. We are a boutique firm with a very good reputation and high retention rate.

Unlike other companies, we will know you by name, not a customer number. You will also know us by our names.

If you are looking for someone you can truly trust to take care of your Internet domain, web and email, contact us. Everything you need with the industry's best customer service starts at less than $21/month.

Give us a call at 1-800-232-3989 or email us at info@pspinc.com
Or vist https://www.dreamersi.com

#Dreamersi #PSPinc #PacificSoftwarePublishing #WebHosting #WenDevelopment