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Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com
![Newsletter Vol. 49 / Own You...]()
Back to the Basics
I am currently in Japan working and relaxing at the same time. I can do this because I have very capable people running the company in Seattle. I thank them a lot. I need to work even harder to make sure we can maintain sustainable growth.
While I was at my parent’s house, I was asked a simple question from my parent’s friend, “When I change my Internet Service Provider, what is going to happen to my email address that came with the ISP?”. This is a very good question that I have not thought about for a long time as I have never considered using my ISP’s email address. If I use a Comcast email address for my email, when I cancel my Comcast service the Comcast email account will be gone.
My answer was - do not use the ISP’s email address for your email account. You will have a hard time canceling your ISP. This is one of the reasons why ISP’s want you to use their email address.
If you do not want to spend money, use Gmail, it is a good choice for your personal email address. That being said, I do not recommend the use of Gmail for your business. If you need email for your business, you should go with a hosting service provider like us. In our case, domain and email hosting for you starts at $99. Which is a small investment to make for your business.
In my case, I have uchikura.net for my personal domain. My family is using it as well, as I gave an email account to each of them.
![Nice!!!]()
Nice!!!
I am very sorry that I missed the company halloween costume day. I would love to see them all.
![Ken Uchikura Newsletter Vol. 48]()
Happy Halloween from Japan
Why are streets so clean in Japan?
I am in Japan right now and where I am staying there are many people from overseas who are here to watch the 2019 Rugby World Cup in Tokyo. There are many people from New Zealand wearing all black where I am staying.
I heard them saying (in their NZ accent) that they are very impressed with Tokyo and how clean the city is everywhere. I visit Tokyo many times but I never think about how clean it is. I did not think about it because it is always clean. Even compared to Seattle, it is much cleaner.
Yesterday I was walking toward the station, and I saw a man cleaning the gutters of a public street. He was cleaning it like it was his own home. It is not the government’s job to make a city clean, it is the people who clean the city.
To make something happen, you cannot simply hire somebody and tell them what to do. It is the way people think, you need to start with education. If you do not learn to be clean, you will never be clean.
![Beautiful Sunset Neat Incjeon K...]()
Beautiful Sunset Neat Incjeon Korea
![My house nd office for next fe...]()
My house nd office for next few days.
I arrived in Tokyo last night.
![Daylights are getting shorter.]()
Daylights are getting shorter.
Ken Uchikura Newsletter Vol. 47
10/24/2019
Business 101
When you started learning about business, what did you learn? The first thing that I learned was to “find needs and fill them”. So the task becomes to find what people want. A lot of the time people, including myself, mistake what consumers want with what you want to sell. I often need to take a step back and think - do people really want this?
It then gets more complicated when you add resellers into the mix. Our company sells 80% of our services through our resellers. So, you have to think about both what the consumers wants and what our resellers want. A lot of the time what resellers want is different from what the consumers wants.
I often face this problem when we create a product for consumers and present it to resellers. They take the product and start selling it as if it was for a different purpose than originally intended. Resellers want to sell what is easy to describe and explain to their customers. That often differs from what your product was designed to do.
I think it is our job to explain what our product’s purpose is. If the market wants a different product, then we really need to rethink what we have built. In the end, the products we make must be intended for the consumers. Find needs and fill them.
***
If you like what you read, please show it by linking my company’s facebook pages.
For English Facebook https://www.facebook.com/PacificSoftwarePublishing/
日本語 Facebook https://www.facebook.com/PSPINCJP/
Arigato Gozaimasu … Thank you Very Much!
***
Please send any comments you may have to ken.uchikura@pspinc.com . If you do not like what you have read, you can unsubscribe at any time by clicking the link below. You can also add someone as a subscriber at http://www.uchikura.co . Thank you.
![PSPinc In-house demonstration!]()
PSPinc In-house demonstration!
![We can customize buttons.]()
We can customize buttons.
This is the first time that our sales and support people looked at the new feature of the Opinion Stand. Soon, people can change the icons you see on the screen. It can be simples starts to thumbs up or down. Or if your organization have a mascot we can turn your mascot into a button.
http://www.opinionstand.com
![There is no place for discrimi...]()
There is no place for discrimination.
But everyone is not created equal.
Definition of discrimination:
The unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.
The key here is "unjust or prejudicial" ... But people are different. I wish to find the best position for the people.
I bought 8TB Costco Hard Disk Drive today TO COST FOR $166 + TAX.
When we started our data center, I do not think we had 8TB of disk space at the data center.
It is amazing.
![Newsletter Vol 46]()
Veblen Effect
When people are asked to choose between similar items A and B, people prefer whichever has the higher price. So the very idea that your price must be lower than your competitor to compete with them is wrong. It is not your job to make your price lower, your job is to make sure your product has better value. The value may not have anything to do with the product itself.
One way is to come up with a better product name. Here are some examples of name changes. You may or may not know the original names of these companies, but you likely know their current names on the right. They have changed nothing about their products, but the name change made them what they are now.
It may be time to change my company’s name.
ZimRide -> Lyft
Backrub -> Google
Software Development Labs -> Oracle
AuctionWeb -> eBay
Price Waterhouse Coopers -> Bearing Point
Oak (Software) and Green before that! -> Java
Sound Around -> Walkman
Cellular One -> Cingular
Mosaic Systems -> Netscape
Fashion 21 -> Forever 21
Radar Oven -> Microwave Oven
Michael Kors -> Capri Holdings
Priceline -> Booking Holdings
WeWork -> We Corporation
Coach -> Tapestry
WeightWatchers -> WW
Salton Cooker -> George Foreman’s Lean Mean Fat Reducing Grilling Machine
Wards -> Circuit City
Blue Ribbon Sports -> Nike
Firebird -> Firefox
Confinity -> Paypal
Jerry’s Guide to the World Wide Web -> Yahoo
Il Giornale Coffee Company -> Starbucks
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Rice ... Very Japanese
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