Necessity is the mother of invention

The most popular businesses these days are those that attract people by raising their profile. There are many businesses where people themselves are money. A business that has attracted a lot of people is being bought by a website that attracts even more people at a higher price. We live in an age where attracting people is a business unto itself. However, the real business is to create something that the market needs and sell it. In English, it's called "find the need and fill it!”

So, when you think of business, it starts with paying attention to what the market needs and finding something that feels that need. That is the origin of the saying, "necessity is the mother of invention.” The most popular type of business during this Coronavirus disaster is the restaurant industry. That's because food is something that people need. However, restaurants have more competition than any other business. So, the success rate is also lower.

If you think about the case of a system development company like ours, "need" varies from customer to customer. We are in the business of creating system tools. So we can't find the "need" by ourselves. That's why we are always looking for partners, we are a tool creation company.

So what's important for us is to network with people who know what we need and work together to create a system. Thank you again for reading this newsletter. Next time we'll talk about the meaning of SaaS (software as a service), the type of systems we build, and how it compares to traditional system development.

Kenichi Uchikura
President
Pacific Software Publishing, Inc.
https://www.pspinc.com

You can read all of the newsletters I have published so far, including this one, on my blog.
https://en.bloguru.com/ken/

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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