PSPINC CEO Kenichi Uchikura's Blog

Would you rather buy from someone who truly understands what the product can do—or from someone who only knows how much it costs?

 

If you want your customers to value your products or services, show them your expertise, not just your prices.

 

People trust professionals who understand their needs and offer real solutions. Adjust your marketing message to highlight your skills, knowledge, and experience.
Price matters—but value is what closes the deal.

 

 

 

 

Three Seconds to Connect: The New Rules of Messaging

 

In today’s digital age, getting your message across is more difficult than ever. People are overwhelmed with information and have shorter attention spans. They don’t want to read long texts, watch lengthy videos, or sit through drawn-out explanations. What they want is simple: the conclusion, right away.

 

This means that as a communicator—whether you're writing a blog, creating a video, or promoting a product—you must get to the point quickly. The first three seconds are critical. If you don’t capture attention immediately, people will scroll past or click away. Start with the core message. Tell them what it is and why it matters, up front.

 

Once you have their attention, you can provide more details for those who are interested. Don’t overload everyone with information from the beginning. Instead, structure your message so it starts strong and expands only if the audience wants to go deeper.

 

Relevance is also key. People engage with content that feels personal. Focus on how your message, product, or service helps them. What problem does it solve? Why should they care?

 

Modern marketing is not about hard selling. It’s about creating value and offering solutions. The goal is not to push people into action, but to help them realize something useful: “This could actually benefit me.” That moment of realization is far more powerful than any sales pitch.

 

In a world where most messages are ignored, clear, concise, and relevant communication stands out. Know your audience, respect their time, and make your point—fast. That’s how you get heard today.

 

https://en.bloguru.com/ken/536342/three-seconds-to-connect-the-new-rules

 

 

 

 

 

This is an image of a Tesla Supercharging station located near Mt. Si, a beautiful and iconic mountain in Washington State. Although I don’t personally own a Tesla, I can understand why many people choose to purchase one. One of the most compelling reasons is Tesla’s extensive and reliable charging infrastructure.

 

A major concern for many prospective electric vehicle (EV) buyers is the availability and convenience of charging stations. Unlike traditional gas stations, EV chargers—especially high-speed ones—are still relatively scarce in many areas. Tesla addressed this challenge early on by building out a vast network of Superchargers across the country, giving their customers peace of mind when it comes to long-distance travel or daily commuting.

 

These high-powered Supercharging stations are strategically located and designed to provide fast, efficient charging—often adding hundreds of miles of range in under an hour. This makes EV ownership more practical and eliminates one of the biggest barriers to adoption.

 

In a way, Tesla didn’t just sell cars—they built an ecosystem. And by doing so, they’ve created a major competitive advantage that goes far beyond just performance or design. For many drivers, the convenience of knowing there’s a charging station nearby is a key reason to go with Tesla over other EV brands.

 

Smart strategy, simple execution, and a focus on the full customer experience—that’s something all businesses can learn from.

 

https://en.bloguru.com/ken/536303/todays-wallpaper-at-my-home-office

 

 

 

Doing Business in Japan: It’s a Different Game

 

Many people assume that bringing international experience and ideas into Japan will give them a competitive edge. On paper, that makes sense—global exposure, new ways of thinking, and innovative practices should add value. But if you're planning to do business in Japan, you need to understand this: Japan plays by its own rules.

 

Success here isn’t just about having a great product or a well-rehearsed pitch. It’s not about traction, growth charts, or buzzwords. Those things may open doors elsewhere, but in Japan, they rarely seal the deal.

 

In Japan, what matters is trust.

 

And trust takes time.

 

You need to:

 

> Build relationships slowly and respectfully
> Understand unspoken hierarchies and protocols
> Be patient—even when things move at a pace that seems frustratingly slow
> Show commitment, not just interest
>  Deliver consistently before expecting anything in return

 

There’s also a deep preference for stability and risk avoidance. Japanese businesses don’t move fast—and they don’t move just because you say something is new or better. They move when they feel confident that you're dependable and will be around for the long haul.

 

The truth is, doing business in Japan is not easy. But if you take the time to listen, observe, and adapt, the rewards are real. It’s not about changing Japan—it’s about understanding how to work with it.

 

So if you're serious about entering the Japanese market, forget shortcuts.
Start with trust. Stay consistent. Be patient. That’s how business gets done in Japan.

 

https://en.bloguru.com/ken/536259/doing-business-in-japan-its-a-different#

 

 

 

Kidney Transplant Follow-Up at Virginia Mason

 

This morning, I visited Virginia Mason Hospital in Seattle for my kidney transplant follow-up appointment. It's been a journey of consistent monitoring and care since the transplant, and I’m thankful for the progress so far.

 

Including today’s visit, I have just two more follow-up appointments before I transition out of regular hospital check-ins. After that, the schedule will shift to a six-month follow-up, followed by an annual check-up every year.

 

It’s a relief to be nearing the end of this intensive phase, and I’m incredibly grateful to the medical team and everyone who’s supported me through this. While the journey doesn’t fully end, it’s encouraging to see the path forward becoming more manageable.

 

https://en.bloguru.com/ken/536258/kidney-transplant-followup-at-virginia

 

 

 

Today, I had lunch at Jak's Grill in Issaquah. I arrived at the restaurant around 1:50 PM, just ten minutes before their scheduled closing time at 2 PM. I expected to be turned away, but the staff was kind enough to let me in and assured me that as long as I placed my order before 2 PM, I was welcome to stay and enjoy my meal without feeling rushed. That kind of hospitality always leaves a positive impression.

 

I decided to order the grilled chicken sandwich with french fries—specifically requesting no added salt on the fries—and a cup of coffee. The service was prompt, and my order arrived quickly despite the late hour.

 

The grilled chicken was excellent. It was juicy, tender, and full of flavor—clearly made with care and quality ingredients. The sandwich was well-balanced and satisfying without being overly heavy. The fries, even without salt, were crisp and enjoyable. The coffee was hot and fresh, a perfect match for a late lunch.

 

What stood out most was the friendly attitude of the staff and the comfortable, inviting atmosphere, even as they were preparing to close for the afternoon. That level of customer care makes a big difference.

 

I’ll definitely be coming back—next time a little earlier, so I can enjoy the full experience without cutting it so close. But overall, Jak’s Grill left a great impression. If you're in the Issaquah area and looking for a solid lunch spot, this place is worth a visit.