PSPINC CEO Kenichi Uchikura's Blog

Doing Business in Japan: It’s a Different Game

 

Many people assume that bringing international experience and ideas into Japan will give them a competitive edge. On paper, that makes sense—global exposure, new ways of thinking, and innovative practices should add value. But if you're planning to do business in Japan, you need to understand this: Japan plays by its own rules.

 

Success here isn’t just about having a great product or a well-rehearsed pitch. It’s not about traction, growth charts, or buzzwords. Those things may open doors elsewhere, but in Japan, they rarely seal the deal.

 

In Japan, what matters is trust.

 

And trust takes time.

 

You need to:

 

> Build relationships slowly and respectfully
> Understand unspoken hierarchies and protocols
> Be patient—even when things move at a pace that seems frustratingly slow
> Show commitment, not just interest
>  Deliver consistently before expecting anything in return

 

There’s also a deep preference for stability and risk avoidance. Japanese businesses don’t move fast—and they don’t move just because you say something is new or better. They move when they feel confident that you're dependable and will be around for the long haul.

 

The truth is, doing business in Japan is not easy. But if you take the time to listen, observe, and adapt, the rewards are real. It’s not about changing Japan—it’s about understanding how to work with it.

 

So if you're serious about entering the Japanese market, forget shortcuts.
Start with trust. Stay consistent. Be patient. That’s how business gets done in Japan.

 

https://en.bloguru.com/ken/536259/doing-business-in-japan-its-a-different#