It is important but do not take our words for it. This is what I get when I asked AI (ChartGPT) the importance of owning your domain.

Having your own domain is important when you own your own business because it helps you establish a professional online presence and build your brand identity. A domain name is a unique and memorable online address that represents your business, and it helps customers and clients find you easily.

Here are some benefits of having your own domain for your business:

Branding: A custom domain name gives your business a professional image and helps you stand out from your competitors. It also helps establish your brand and create a consistent identity across all of your online platforms.

Credibility: A domain name that matches your business name and is easy to remember can help build trust with potential customers and increase the credibility of your business.

Customization: With your own domain, you have the freedom to customize your website, email addresses, and other online properties to reflect your brand and make a strong impression on your customers.

Marketing: A custom domain can be used to create a branded email address, which can help you promote your business and increase your reach through email marketing campaigns.

Control: When you own your own domain, you have complete control over your online presence and can make changes as needed without being restricted by the terms and conditions of a third-party service.

In conclusion, having your own domain is an essential part of building a professional and successful online presence for your business.