PSPINC CEO Kenichi Uchikura's Blog

CEO’s Vision Is Much Like Riding a Motorcycle

When riding a motorcycle, one of the most important things is where you look.
If you focus only on your feet, the bike becomes unstable and won’t go where you want it to.
To ride smoothly, you must always keep your eyes on where you want to go—the exit of the corner or the path ahead.

 

This principle applies directly to running a business.

 

As a business owner, it’s of course important to understand your current situation—sales, costs, staffing, resources. Keeping track of the data is like holding the handlebars steady.

 

But what’s even more important is knowing where you want to go.

 

If you lose sight of your destination, just like on a motorcycle, you might stumble and fall.
Focusing only on today’s problems won’t lead your company into the future.

 

That said, there’s one major difference between motorcycling and business:

 

Motorcycles follow a defined course, and you can generally anticipate road conditions ahead.
Business, however, has no set path—and oftentimes, the "road surface" can’t even be predicted.
Sudden weather changes (market shifts), tricky competitors, internal malfunctions—you never know what’s coming next.

 

That’s why a business leader must always keep their eyes up, looking not just at the present, but at the future ahead.

 

So let me ask:

 

Where are you looking right now?

 

At your feet?
Or toward the future path your company is meant to follow?