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- Ken Uchikura Newsletter Vol. 262 The Reality of Running an Online Business
The Reality of Running an Online Business
Delusion: Creating an online website, establishing a store, and engaging in advertising will instantly draw a large customer base.
Reality: The mere presence of a website, online store, and advertising doesn't guarantee an immediate influx of customers.
For example, whenever Starbucks Coffee launches a new product, numerous people line up for it on the same day. However, this is because a considerable number of people initially visited the Starbucks website, and not everyone experiences the same impact from a social media announcement. It takes a minimum of six months to a year for online activities to garner attention. Even after this period, the realization of a beneficial impact on your business remains uncertain.
So, why is it valuable to utilize a website and your social media pages?
1. Increased Credibility:
Showcasing your business through your website and social media pages enhances your credibility. Customers seek a trustworthy online presence, and providing a platform for accessing information and products contributes to a company's credibility.
2. Customer Interaction:
Online platforms facilitate direct interaction with customers and the collection of feedback. This helps refine products and services and build positive relationships with customers.
3. Market Expansion Opportunities:
An online presence eliminates geographic constraints, offering an opportunity to reach potential customers globally. This allows for market expansion and reaching new customer segments.
4. The Spread of Information:
Websites and social networking sites serve as channels for spreading corporate information. By communicating details about new products, campaigns, events, etc., companies can keep customers informed and boost brand awareness.
In essence, a website or social media page represents a long-term investment. While the benefits may not be immediate, various factors contribute to business growth, such as increased credibility and the potential for market expansion.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.
In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.
PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.
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