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- Ken Uchikura Newsletter Vol. 250 Sex Sells
Sex Sells
Sex sells is a business term that refers to a method of attracting attention by incorporating sexual imagery into advertising and marketing promotions.
Here are some key points to help you understand this concept.
Attention Grabbing: To grab people's attention, advertisers strategically show sexual images and content to make their ads stand out in a competitive market.
Retention: Research shows that ads with sexual elements are reportedly more memorable. This can increase brand awareness.
While the "sex sells" strategy can be effective, it can also be controversial. While sexual content has the potential to attract attention, it’s important to note that its effectiveness is highly dependent on the product, the target audience, and the cultural context. Therefore, such marketing methods may be used to promote only certain product strategies.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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ABOUT PSPINC
PSPINC (Pacific Software Publishing, Inc.) is a technology company based in Bellevue, Washington, USA. Founded in 1987, PSPINC provides web hosting, email hosting, and other internet-related services to businesses and individuals worldwide.
In addition to its hosting services, PSPINC also offers website design and development, domain registration, and online marketing services. The company has data centers located in the United States and Japan, and it offers multilingual support to its customers.
PSPINC has a strong focus on customer service, and it has received numerous awards and accolades for its quality of service over the years. The company is committed to staying up-to-date with the latest technology and industry trends in order to provide the best possible solutions for its customers.
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Tetsuro Watanabe 
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さわ 
佐藤淳一（朝活習慣化キャリアコーチ） 
Pacific Software Publishing, Inc. 
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