Ken Uchikura Newsletter Vol. 221 Seminar in Los Angeles
2月
23日
Seminar in Los Angeles
Tomorrow (Feb. 23), I’ll be giving a seminar on the use of the web at the Miyako Hybrid Hotel in Torrance. The idea came from comments I heard from people in sales. They thought that creating a website would attract customers and inquiries and the business would expand. But it didn’t attract people, and needless to say, it didn’t lead to more business. So, they created a website, but abandoned it.
A website provides information. When you open a store, depending on the location, people will walk by. Therefore, some people might enter the store by mistake, but a website isn’t something people will mistakenly pass by. So, it’s difficult to attract customers just by making a website. The only way to get to a website without publicly advertising it is to type the domain name directly into the browser. Therefore, it’s inconceivable that people would come to a website as soon as you create it.
To get people to come to your website, you’ll need to implement a way to attract people there. First off, to attract people, you’ll need to promote your website on other web pages, especially popular ones that get a lot of traffic. In the seminar, we’ll discuss the steps needed to attract people to your site, including domain names, hosting environment, site reliability, site structure, blog, social media platforms, etc. We’ll be conducting the seminar in Japanese.
If you’re in Los Angeles and would like to attend tomorrow (Feb. 23), we’re holding the seminar at 4:00 p.m. To attend, please call 858-650-0011. Please note that we’re limited to 40 participants, and we may not be able to accept your registration once we hit capacity. We also plan on offering the seminar in English in the future. If you’re interested, please feel free to contact us.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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