Specializing in Business

Recently, there’s been a lot of talk about the lack of interest in Facebook, especially among younger generations. So, it’s not surprising that Meta’s (Facebook’s parent company) stock continues to fall.

As Facebook’s popularity wanes, YouTube, TikTok, and Instagram gain traction. Each of these services has its own specialties.

YouTube has long-form videos, TikTok has short-form videos, and Instagram has photos and videos.

But now, Instagram’s trying to compete with TikTok by introducing Reels, or short-form videos. But it, unfortunately, has the opposite effect of halting user growth.

Facebook allows users to post all of it: long-form videos, short-form videos, and photos. Therefore, Facebook, overall, is not a unique service.

But I don’t want to talk about these social media platforms. I want to talk about your business. For my company, we offer so many services that we’ve lost sight of what our specialty is. My company needs to re-evaluate what makes us unique right now. Even though we’re doing well now, it’ll be hard to survive in the future if we aren’t unique as a company.

How is your company doing? Do you have a focus? And are you telling your customers what your focuses are? We look forward to hearing your comments.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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