PSPINC Official Company Blog

PSPINC What’s New Newsletter Vol. 117 “The Value of Teamwork”

5月

27日

At PSPINC, we work in teams. Over the years, it’s proven to be helpful in all business tasks. At the end of the day, everyone works together to get the job done. That includes processes from creating a new product or service to marketing it. For example, every new product or service we create must go through a launch checklist before we release it to the public. This ensures that it goes through multiple hands before we publicly release it to the market.

While PSPINC started as a one-man operation in 1987. But the company only became the success that it is today thanks to all our employees. At the start, PSPINC only developed and sold software to a few clients. Since then, the company’s evolved to include web design services and marketing solutions, all to tens of thousands of clients. And that only became possible by creating teams that each have a specific purpose and goal in mind. So, if you need any help with your business website, please don't hesitate to contact us.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #hosting #newsletter #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #smallbusiness #softwaredevelopment #team #teamwork #tech #technology #web #webdevelopment #webhosting #website

Announcement: Mail Server Update

5月

26日

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in sending emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- May 26th (Thu) 9:00 - 9:30am

* Japan Time
- May 27th (Fri) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #PSPINC

Upgrading to Google Analytics 4

5月

25日

If you’re a small business owner or a digital marketer, you’ve probably seen the top banner in Google Analytics telling you that Google Analytics will be phasing out Universal Analytics (UA). Additionally, it tells you to switch and set up Google Analytics 4. Simply put, Google Analytics 4 (GA4) is a new version of Google Analytics that uses machine learning. By mid-2021, users already started switching over to GA4, less than a year after Google first announced it in October 2020. In fact, 60% of marketing professionals already updated their Google Analytics account by May 2021 according to databox. And an additional 22.7% said they hadn’t done it yet but planned to.

So, why the switch? Other than Google phasing out UA by July 2023, GA4’s use of machine learning allows it to offer new and attractive features. It’s also important to note that GA4 doesn’t use historical data, i.e., all the data users have built up over the years. But it can use data it’s gathered over time, so switching over to GA4 sooner is better than later. That way, it’ll start accumulating data in the new system before the old one gets shut off. Plus, it means you won't be starting from scratch when setting it up after support for Universal Analytics ends. And GA4 will improve over time, resulting in more accurate results when using its new predictive modeling features.

Google Analytics 4 Features

someone pointing a pen towards a tablet with google analytics open

GA4 uses a more sophisticated artificial intelligence (AI), which allows it to provide better insights into understanding the data moving forward. And it uses historical evidence it’s gathered over time to predict future outcomes. But GA4’s use of machine learning is continually evolving so it’s likely that it’ll introduce more AI tools in the future. The hope is that GA4 will eventually allow marketers to identify which users are more likely to convert based on specific website interactions. Other additional features GA4 offers include funnel analysis, tree diagrams, overlapping audiences or segments, and many more.

For users with multiple Google Analytics properties, it can be difficult to track individuals across multiple properties. And if you’ve ever used Google Analytics in a high-traffic area, you’re probably all-too-familiar with the loading bar, which can take several minutes to load. Google has made the process much faster by redesigning it from the ground up instead of relying on what was a 10-year-old data mining process. Additionally, tracking visitors’ overall customer journey as they travel between multiple channels is much simpler with GA4’s “Information Streams” feature.

To switch, all you have to do is connect Universal Analytics to Google Analytics 4 in the admin panel. Or you can switch by replacing an embed code. If the embed code is particularly old and doesn't reference gtag.js in it, the code will have to be replaced.

If you need any help in switching over to Google Analytics 4, please don’t hesitate to 800-232-3989 or emailing us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #analytics #blog #business #businesstips #businesstools #crm #digitalmarketing #google #googleanalytics #googleanalytics4 #machinelearning #marketing #tech #technology #universalanalytics #update #web #webdevelopment #website #websites #webtools

Announcement: Dreamersi System Maintenance

5月

24日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting Dreamersi system maintenance.

You may experience downtime for a few seconds during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- May 24th (Tue) 9:00 - 9:30am

* Japan Time
- May 25th (Wed) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #PSPINC

PSPINC What’s New Newsletter Vol. 116 “Changing with the Times”

5月

20日

We’ve been in business for over 30 years now. But one of the keys to our success is continually learning about our industry. Over time, the technology sector’s changed and evolved drastically. We’ve all, as a result, evolved and adapted along with it. Other businesses, namely very successful ones, have done the same. Take Netflix, for example. Netflix used to just distribute DVDs to customers and in turn, customers would return them after they were done with them. Much like Blockbuster, or the more modern example, Redbox. In 2007, that changed. Netflix went from physically distributing DVDs to streaming film and TV content online. Since then, Netflix disrupted the entertainment space.

Many more streaming platforms popped up afterward as they became direct competitors. However, none of them obtained the market share that Netflix dominated. Now, Netflix creates its own original content as well. And again, other streaming platforms followed by doing the same. Alternatively, Blockbuster no longer exists because they refused to change with the times. PSPINC has grown greatly as a web hosting and email hosting company. But it has since evolved into so much more. Today, we also offer web design and marketing services and develop other online tools for other small businesses. So, the key to sustaining a successful small business is to change as the industry changes.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blockbuster #blog #business #businesstips #change #marketing #netflix #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #redbox #smallbusiness #tech #technology #webdesign #webtools

Japanese Version of the DENREI App Now Available

5月

19日

Following last month’s release of the English version of our new DENREI app, we’re pleased to announce that a Japanese version is now available! With this new update, people in Japan can now try our app, DENREI.

With DENREI, users can only exchange messages with other DENREI members. Using the power of email, DENREI is the securest way to send and receive messages. We designed DENREI specifically to prevent the abundance of spam issues traditional email faces as well as non-delivery. Currently, the app is limited to iOS users, but it’s now available for our customers in Japan through the Japanese app store. Download the app and sign up for DENREI today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #appdevelopment #apple #blog #business #businesstools #denrei #ios #japan #japanese #mobile #pspinc #smallbusiness #softwaredevelopment #tech #technology #update #web #webdevelopment #websites

Announcement: Dreamersi Admin Panel Updates

5月

19日

We’re pleased to announce that we’ve updated our admin panel for our premiere web hosting service, Dreamersi! As a big thank you to our loyal customers, Dreamersi users will now see that their admin panel now includes a link to a special promotion. When you sign in to your account, you’ll now see a banner at the top for an exclusive opportunity to save more on one of our other online tools. Currently, our Dreamersi customers can save up to 45% on a new eCommerce site with one of our YourHost ShopSite plans:
dreamersi admin panel with promotional banner

dreamersi admin panel with promotional banner

Additionally, this new update also makes it easier to sign up for our other various online business tools. These products not only go well with our web hosting, but they’ll also make it easier to grow your business online.

#blog #business #businesstools #customerservice #dreamersi #pacificsoftwarepublishing #pspinc #shopsite #smallbusiness #softwaredevelopment #tech #technology #update #web #webdevelopment #webhosting #website #websitebuilder #websites #webtools #yourhost

The Benefits of Online Forms

5月

18日

Online forms are largely used by businesses for a variety of business and marketing purposes. They’re much more modern compared to paper forms and simplify and optimize the entire process for businesses. Online forms are generally cloud-based, meaning that the data’s instantly digitalized and stored in the system. This gives business owners instant access to accurate, verified, and up-to-date information and makes it easier to process this data further. Online forms also greatly reduce cost while optimizing for efficiency because it’s no longer necessary to physically print, mail, store, and organize them. It also decreases the possibility of misplacing, burying, or even destroying the data, which is a very likely occurrence when dealing with paper forms.

Marketing Purposes of Online Forms

Other than simplifying and digitalizing processes on the administrative side, online forms can be great for marketing as well. Much like other digital marketing efforts, it’s easy to track how well online forms are performing and adjust them as needed. When placed on your business website, it can be a great way to drive lead generation, serving as an email newsletter opt-in, or an alternative for users to contact your business.

Other than that, you can get feedback directly from your customers about your company’s offerings and/or their overall experience on your website. For example, after purchasing a product/service, customers can review the product/service they bought or answer questions about the checkout experience, both of which can be done with an online form. After that, businesses can even create an automated and personalized response to people who filled out the form. Because it’s an online form, the responses are immediately sent after they’re filled out and submitted.

Online Form Builders

someone holding a tablet open to an empty online form

As great as online forms can be for your business, creating one can involve a lot of coding, which isn’t a capability all business owners have. This is exactly why PSPINC created InforMakers, our intuitive form builder. With InforMakers, you can easily create, customize, and embed as many online forms as you need. Once created, you can customize the messages users get upon completion. After embedding and placing it on your site, you can view all your form submission data and export it into a tidy CSV file for your records. InforMakers is just $8/month. Or if you’re one of our Dreamersi customers, you can get it for free in addition to your web and/or email hosting.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #customerfeedback #customersupport #digitalmarketing #dreamersi #hosting #informakers #marketing #marketingdigital #newsletter #onlineform #pspinc #review #tech #technology #web #webhosting #website #websites #webtools

Announcement: Dreamersi System Maintenance

5月

14日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting Dreamersi system maintenance.

You may experience downtime for a few seconds during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- May 16th (Mon) 9:00 - 9:30am

* Japan Time
- May 17th (Tue) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #PSPINC

PSPINC What’s New Newsletter Vol. 115 “Human Customer Service”

5月

13日

Here at PSPINC, we believe in excellent customer support. That’s why we have a whole support team that spends their day answering questions our customers may have. While automated customer service has gotten popular in the last few years, we persist. Even though we’re a tech company. Why? Because we still believe in giving our customers the best support they can get. With an automated system, there’s no capability to form a personable relationship with the customer. When our customers call PSPINC, they know they’ll talk to a real human being. And for customers that call often, they’ll know exactly who they’re talking to or who to ask for. That’s a benefit that doesn’t come from automated customer service.

Our customer support team gets quality feedback from customers about our products and/or services. And we learn more about them in our conversations that an automated system would never get. With that, we can collect valuable data on the customer and use it to market to them more effectively in the future. Many companies use automated customer service because they argue it results in fewer mistakes and can be cheaper in the long run. But just because it cost more, it doesn’t mean it’s not worth the extra cost. Because while people can make mistakes, so can machines. So, if you need any help with your website needs, give us a call. Our support team is ready for your call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #hosting #marketing #marketingdigital #newsletter #officetips #pacificsoftwarepublishing #pspinc #smallbusiness #softwaredevelopment #tech #technology #webhosting #website

Announcement: Dreamersi System Maintenance

5月

12日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting Dreamersi system maintenance.

You may experience downtime for a few seconds during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- May 12th (Thu) 9:00 - 9:30am

* Japan Time
- May 13th (Fri) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #PSPINC #Update

How 5G Will Change the Tech Industry

5月

11日

Over the last few years, mobile phone carriers have been rolling out 5G to customers. But the only thing customers really know about the new technology is that it guarantees speed. But 5G is much more than that and the technology behind it could be the key to more innovation in the future.

What is 5G?

5G, at its simplest definition, is the 5th generation of wireless network technology. And it includes much more than just mobile devices. The last four generations used macro cell towers to transmit data over long distances. These cell towers generally span hundreds of feet height-wise and require expansive power outlaws. 5G technology, however, works a little differently. While it too uses macro cell towers, it also uses multiple micro cells to create an ultrahigh-speed network.

With the addition of several micro cells, 5G technology can do more than its predecessor, 4G LTE, ever could. An essential part of how 5G technology works is the act of slicing a physical network into multiple virtual ones. Then, each slice can be allocated for different things, depending on what the application, customer, or case needs.

5G Isn’t Just for Mobile Phones

a set of headphones, gaming controllers, a computer keyboard, some dispersed snacks, and a mug of coffee on a desk

5G allows speed to be up to 100x faster with minimal lag, which is the real draw for many end-users. With the faster speed 5G offers, users will be able to enjoy 4K video streams with very short buffering time, an improved VR experience, and highly responsive gameplay on devices. Additionally, it comes with lower latency, meaning that users will receive more immediate responses and a more consistent user experience overall.

5G technology has already started rolling out in not only the United States but also in other countries. While it’s mostly been publicized as a big change to the mobile phone industry, 5G technology spans multiple industries. In fact, it’ll affect every business that uses wireless technology. Other than increased speeds, 5G is also capable of handling much larger amounts of data compared to previous generations. Paired with the increased speed and lower latency levels, efficiency will greatly increase, for both businesses and potential customers.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#4g #5g #5gtechnology #blog #celltowers #data #gameplay #latency #lte #mobile #mobilephone #network #phone #speed #tech #technology #users #videogames #web #wireless #wirelessnetwork #wirelessnetworktechnology

Pass Wizard Mobile Updates

5月

10日

We’re pleased to announce that we’ve updated the mobile version of Pass Wizard. Since releasing in March, we’re grateful that many people have used it. Recently, we found that there are multiple mobile users, so we’ve made it easier for smartphone and tablet users to use Pass Wizard. We’ve since updated the registration process, making it easier for users to sign up.

Pass Wizard is a password management system designed and developed by PSPINC that allows you to store passwords securely. With the free account, you can store up to 30 passwords. If you upgrade to the paid Pro account, you can save an unlimited number of passwords and gain access to our group sharing features, which include sharing specific passwords with a group.

To safely protect your data, Pass Wizard uses a two-step verification (2FA) system via SMS, designed with ultra-high security and encryption technology. If you still haven’t signed up for Pass Wizard, please try the free plan first. We will continue to not only improve Pass Wizard’s easy functionality, but also its security measures. Pass Wizard is available on our website and is free to try.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #cybersecurity #pacificsoftwarepublishing #passwordmanager #passwords #pspinc #pspincwhatsnewnewsletter #security #smallbusiness #softwaredevelopment #tech #technology #update #web #webdevelopment #website #webtools

Announcement: Web Server Security Enhancement

5月

7日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting web server security enhancement.

There will be a period of about a few seconds during which the website hosted by Dreamersi web server will not be able to access during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- May 9th (Mon) 5:00 - 5:30am

* Japan Time
- May 9th (Mon) 9:00 - 9:30pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Announcement: Dreamersi System Maintenance

5月

6日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting Dreamersi system maintenance.

You may experience downtime for a few seconds during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- May 6th (Fri) 9:00 - 9:30am

* Japan Time
- May 7th (Sat) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #PSPINC

PSPINC What’s New Newsletter Vol. 114 “Being Proactive in Business”

5月

6日

It’s important to be proactive in business. Rather than waiting for problems to arise, businesses should anticipate them and have a plan in place to solve them. Otherwise, you’ll be left scrambling to fix the problem. And in the process, you may lose customers as a result because they might lose trust in you as a company. To ensure this doesn’t happen, you’ll have to do your research to find potential problems. The best way to accomplish this is by testing everything constantly to make sure your new product and/or service works correctly. It’s exactly why PSPINC has a quality assurance (QA) department. And even if you think it’s great, you should still seek feedback from your employees. Especially because they too represent potential customers.

Additionally, you should test every part of the purchase funnel to identify places that could cause friction. For example, if your payment portal on your website isn’t working properly, customers will likely abandon the process altogether. Instead, they’ll look to your competitors to find a similar product. Today’s customers are smart and hold a lot of influence over the marketplace. If a potential customer tries to buy your product and finds the product problematic or the process too troublesome, they won’t hesitate to tell you. Or worse, they’ll tell others on social media. So, avoid this problem by being proactive before releasing a new product or service.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #customerservice #customersupport #digitalmarketing #entrepreneur #marketing #marketingdigital #marketingtips #newsletter #pspinc #pspincwhatsnewnewsletter #qa #qualityassurance #tech #technology #testing #web

Ransomware

5月

4日

There are a few ways to help prevent ransomware attacks.

1. Do not click any weird links in emails you don't recognize.
If you don't recognize the sender or you are not expecting someone to send you a link it is best to not click.

2. Have a good password policy
One of the easiest ways to access a system is a weak or stale password. A weak password is typically something common like "password" for your password or "123". A stale password is a password that has been in use for more than 3 months on average. It is best to change passwords on a quarterly or earlier schedule.

What is a secure password?

3. Have paid for anti-virus
Don't use the free versions of antivirus software. Paid for antivirus software comes with extra protection that everyone should be using to prevent attacks. Here at Pacific Software Publishing, we are an ESET reseller. ESET comes with ransomware protection and many other features to help secure your network. To find out how PSP can help protect your computers, give us a call or email us; our email and phone number are below.

With just these 3 steps you can help reduce your risk of being affected by ransomware.
If you have any questions or concerns please don't hesitate to reach out.

Thank you for choosing Pacific Software Publishing inc., your Dreamersi provider.
Technicians are standing by Monday - Friday 9am - 6pm (PST) ready to assist your technical issues. We can be reached at (425) 957-0808 or 1-800-232-3989

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#TechTips

What is a Customer Journey?

5月

4日

If you’ve ever worked in sales or marketing, you've probably used or at least heard of a customer journey. While it sounds self-explanatory, fully building a customer journey out will help to create a stronger strategy moving forward. And from a business perspective, continually improving the customer’s experience will lead to not only an increase in sales but also in loyal customers. A customer journey outlines the steps a customer takes when encountering a company, including where they could potentially drop off.

A customer journey typically has five stages: awareness, consideration, acquisition, purchase, and loyalty. The awareness stage consists of how a customer hears about you. This can be through non-digital mediums like word-of-mouth or newspapers. But nowadays they probably found your company somewhere online like through a Google search or on social media. Then, there’s the consideration stage, where customers decide if they want to learn more about your company, your product, and/or your service. If they’re interested, they’ll move forward to the acquisition stage, where they’ll actively explore your company’s content and see how your competition compares.

The Acquisition Stage

a man sitting at a small cafe table with a laptop, notebooks, and phone on the table while the man's holding a to-go coffee cup in one hand and the other hand on his hand

The acquisition stage is arguably the most important step of the journey. At this point, your customer knows who you are, what you’re selling, and how you stack up against your competitors. But whether they purchase or not depends on multiple factors. From the company’s perspective, you want to make sure your brand and what you’re selling is as presentable as possible, the customer’s experience is smooth and simple, and your prices are at the same level as your competitors.

If your products and/or services are too expensive, the customer will just buy them elsewhere. If you’re not the cheapest option, you need to at least tell your customers why. For example, if your product is better because of the material or usability, make sure your customers know that. Because while price is an important factor, many will be willing to pay extra if they think it’s worth it.

Getting Customers to the Purchasing Stage

a woman holding multiple shopping bags while wearing sunglasses and looking at her phone

Once they decide they want to purchase, they enter the purchase stage, hence the name. This could be physically paying for it in a physical store or going through the payment portal on your site. After that is the post-purchase stage. In a brick-and-mortar store, this includes everything the customer encounters after paying. For example, they could see poster ads hung around the store. For digital consumers, this could be a “Your order is placed” page with their order number and details or a follow-up email encouraging customers to follow them on socials and shop from them again.

If your customer is frustrated or overwhelmed at any point in the process, they’ll probably end the journey there. As a business, that’s the last thing you want. You want your customer to go through the entire journey. Actually, what you really want is for customers to come back repeatedly. Beyond that, you want loyal customers to start recommending your products to convert even more people into customers. Or more loyal customers, preferably.

How Loyal Customers Play a Role

a woman holding a bag with a small flower bouquet inside as she leaves a store

For people who are actively loyal to your company to the point of recommending your products, they are what’s called brand evangelists. Regarding the customer journey, repeat customers no longer start from the beginning. Instead, they skip forward to the acquisition stage or straight to purchasing your product.

From a business perspective, it’s important to know how customers interact with your brand. The best way to figure that out is by creating a customer journey. With it, you can identify the steps potential customers make both before and after they purchase from you. Or more importantly, where you need to improve to prevent people from leaving before they get to the purchase stage. After all, you can’t fix a problem if you don’t where to start.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#acquisition #advertising #awareness #branding #business #businesstips #consideration #customerjourney #customers #customerservice #digitalmarketing #google #loyalty #marketing #marketingdigital #purchase #smallbusiness #socialmedia #tech #web

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