PSPINC Official Company Blog

What’s New Newsletter Vol. 199 “Starter Web Design Plan Now on Sale!”

12月

21日

The new year is the perfect time to give your website an update to make sure it continues performing well and helps reach your business goals. So, why not get your site custom-designed? While it’s easy to use a popular website builder, it also traps your website into looking very similar to many others on the market. With a custom design, you not only stick out amongst your competitors, but it also lets you add design elements and features that may not be included in the multitude of popular templates and gives you more opportunity to add more of your business’s branding to your website.

That’s why we’re now offering $200 off our Starter web design plan for the holidays! With our Starter plan, get:

Ten custom pages
WebdeXpress (our website builder) or WordPress template selection
One-year web hosting with SSL certificate included
Contact form
Mobile-friendly
Social media integration
One additional language
20% off web updates for one year

With over 36 years of experience helping hundreds of customers grow their online business, our designers and developers at PSPINC have the expertise you need. Get started by heading over to our web design page and get $200 off our Starter web design plan now.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #designer #developer #ecommerce #newsletter #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websites #wordpress

What’s New Newsletter Vol. 196 “Benefits of Custom Web Development”

11月

30日

While it’s more costly, custom web development is well worth it in the end because of how beneficial it is for your brand. Custom web development benefits businesses, especially small businesses by:

1. Increasing security: Businesses can implement robust security measures to keep their data safe from cyber-attacks with the help of custom web development.

2. Giving businesses the ability to scale over time with their website: A successful business doesn’t stay the same forever, so their website shouldn’t either. Custom web development makes it easier to adapt to how your business and website change over time.

3. Tailoring to your brand: While there are multiple popular website builders and templates out there, custom web development allows for more branding opportunities and gives the website a personalized touch that templates just can’t offer.

4. Creating custom features: Every business is unique in what it offers, the customers they have, and what they need to succeed. Custom web development makes it possible for features that aren’t readily available on popular web builders.

5. Increasing search engine optimization (SEO): With more control over the website, developers can create the site with SEO in mind, which makes it easier for your site to rank higher organically in search engine results.

At PSPINC, we’ve worked with small businesses for decades to custom-develop websites to help them succeed. To request custom development from us, head over to our Web and App Development page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #digitalmarketing #google #marketing #marketingdigital #pspinc #seo #smallbusiness #tech #technology #web #webdevelopment #webdexpress #websitebuilder #webtools #wordpress

What’s New Newsletter Vol. 190 “Norco Print”

10月

19日

Recently, we had a customer, Norco Print, who came to us needing some updates to their website. When we looked over their requests and how they’d set up their previous site, our experts realized the scope of this project would be well over their budget. Instead, we suggested we rebuild their entire site for them with one of our web packages. That way, they wouldn’t spend thousands of dollars to update their site in the way they needed it.

With WebdeXpress, our experts went to work building out the new website for Norco Print, making sure to incorporate their original change requests while doing so. Using a WebdeXpress template, we made a few design edits in addition to creating a new logo for their new website. Because of how easy it is with WebdeXpress, we also showed them how to update their site themselves moving forward.

Norco Print’s Website Before:

norco print's website before desktop and mobile view

norco print's website before desktop and mobile view

Norco Print’s Website After:

norco print's website after desktop and mobile view

WebdeXpress is a simple, user-friendly web builder that makes it easy for non-technical business owners to create a simple, professional website. Get started with one of our budget-friendly web design plans fit to meet your business needs.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #design #marketing #norcoprint #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #update #web #webdesign #webdevelopment #webdexpress #website

WebdeXpress: New Privacy Policy Feature Available!

5月

17日

We’re happy to announce that WebdeXpress, our web-building tool, now has a new feature! Now, while building your website, you can add a privacy policy notice above the contact form submission button. You can create this new privacy policy in English or Japanese and add a title, description, and an agreement checkbox description.

For website owners, privacy policies help set data privacy expectations with your website visitors. Adding one will give users an idea of what kinds of data you’re collecting from them, why you’re collecting it, and how they can contact you if they have any questions or concerns.

When you add your privacy policy form field, it’ll look like this:
privacy policy settings in wdx

Once you complete your privacy policy contents, it’ll appear on your contact form at the bottom like this:
privacy policy checkbox contact us form in wdx

privacy policy checkbox contact us form in wdx

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstool #dataprivacy #ecommerce #feature #newfeature #pacificsoftwarepublishing #privacypolicy #pspinc #smallbusiness #tech #technology #wdx #web #webbuilder #webdesign #webdexpress #website #websitebuilder #websites #webtools

What’s New Newsletter Vol. 165 “Custom Web Design Solutions”

4月

28日

An important part of developing a business’s brand identity is its website. The elements that go into designing a business website include a logo, a simple navigation bar, a clear call-to-action (CTA), a product and services page, and an about us page. The web designer’s job isn’t just to create these components, but it also involves making the site look attractive using specific colors and overall imagery provided by the client. Those colors and imagery help create the overall brand identity of the site and business.

Now, to make it easier than ever, we’ve created budget-friendly web design plans perfect for your business needs. Whether you’re just looking for a basic web presence or a site with everything you’d ever need for your business, we’ve got you covered. To learn more about our web design packages, head over to our custom web design page.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #ecommerce #marketing #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #websites #webtools #wordpress

What’s New Newsletter Vol. 163 “Easy Website Builders”

4月

14日

Today, it’s much easier to build a site for businesses, blogs, portfolios, or for any other reason. In the past, web developers and designers worked together to create a site from scratch. Now, there are a bunch of web builders out there that make it easier for non-developers to easily create a site, with features all designed for different goals people have in mind for their site. Businesses can add cart options, bloggers can choose how they want to rearrange their posts, and there are all sorts of templates out there designed to put the focus on images first. But with so many to choose from with a million different options, it’s hard to know which would work best for your website needs.

That’s why we created WebdeXpress, a simpler web-building tool! Compared to our competitors, WebdeXpress comes free with our premium web hosting service, Dreamersi, and includes great features fit for every website need. And for those who aren’t as tech-savvy, we even have a Done-For-You (DFY) plan, where our design team works with you to create your site in hours. And if you’re looking for a more custom solution, we also custom develop and custom design sites for our customers, too!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #digitalmarketing #hosting #marketing #marketingtips #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #webdevelopment #webdexpress #webhosting #website #websites #webtools #wordpress

The Difference Between Building a Site from Scratch Versus Using a CMS

2月

1日

As of November 2022, there are nearly two billion websites on the internet, according to How to Geek. Before content management systems (CMS) existed, users created sites from scratch, which took a considerable amount of time. But it gave web developers a lot more control over all elements of a website, and that continues to be the case today. But creating websites with a CMS is even more popular today. In fact, more than 84 million websites are built with a CMS. The reason why is simple: it lets anyone create a website easily. Web developers have knowledge of coding languages like HTML, CSS, and JavaScript, among others. With a CMS, users can create websites without the need for a web developer or designer.

While using a CMS can be easier and faster, there are still reasons why some may prefer to build a site from scratch. A CMS will generally offer a free plan, but they’re relatively limited feature- and storage-space-wise unless users upgrade to a paid account. Building a website without one gives developers more control over the hosting environment, giving them more freedom to add unique features to their site. Templates featured on a CMS are attractive, but it also results in multiple sites with the same or very similar site designs. Starting from scratch results in a much more unique site design as well as the ability to add other features that may not be available through a CMS.

Building a Website from Scratch

To create a website from scratch:

Add text, images, navigation bars, and other site building blocks with HTML

Add styling elements with CSS to design your site. A business site should match the look and feel of your brand.

Add more advanced functionality to your site by writing some JavaScript.

Upload the HTML file to your server to be filed away in your database.

From there, you can update the content or make other changes by downloading the files from the server and changing the HTML code by hand. Then upload the files back to the server after checking to make sure the code changes you made don’t result in an unexpected or undesirable result, like breaking a link.

Building a Website with a CMS

A CMS, or content management system, allows users to create, edit, and publish content online without any coding knowledge or experience. To build a site using a CMS:

Create an account on a CMS platform. We recommend WordPress or WebdeXpress, which is free with our Dreamersi web hosting.

Open the content editor to create and edit the content on your site. Without needing to write out any code, you can bold text, add links, and insert images among other things by dragging and dropping blocks or clicking a few buttons.

When you’re done creating or editing content, click on the Publish button and the CMS will display it for your website visitors.

To customize your website even further with unique features or design elements, invest in custom development or custom design services. For more informational videos, check out our "What Is" series on our YouTube channel.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cms #contentmanagementsystem #dreamersi #hosting #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websitebuilder #websites #webtools #wordpress

Creating a Digital Presence for Your Business

7月

13日

Today, your business can’t afford to stay offline. Especially with so many small businesses out there. In this regard, it’s hard to believe that about 28% of small businesses don’t even have a website, according to survey data from 2021. And if those businesses don’t have a website, they probably don’t have social media pages either. But not taking your business online can be a real disservice because many people research online before purchasing. It can be the simple act of searching what the best product on the market is or how to get to your physical store, but it happens all the time. But creating an online presence doesn’t have to be hard. At the very least, a business should have both a website and social media pages.

Building a Website

a woman looking at a website on her laptop with a mug of tea on the left and an iphone on the right

With so many web hosting options and website builders today, starting a new website for your business couldn’t be easier. And it's even easier if you’re just using it to provide potential customers information about your company. Basic information includes ways to contact you (a phone number and email) and your store’s physical location (an address). Additionally, you’ll want to add what your business is selling, how much each product is, and how people can purchase them. And you can easily add other pages to your website like an "About Us" section and a blog.

If you want to make it possible for customers to buy products directly from your website, you’ll have to build out your e-commerce site a little more. Features needed for a great e-commerce site take a little more time and effort, but they can be well worth it. But if building a professional website still feels like too daunting of a task, you’re in luck. PSPINC has a great support team that can help you out.

Creating Social Media Pages

a woman open to facebook on her laptop with 2 notebooks, a pen, and 2 small succulent plants placed beside her on the desk

Social media is a great tool to increase overall brand exposure and direct users toward your website. And it’s an easy and inexpensive digital marketing tactic if you don’t want to invest in paid ads. Each social media platform has a purpose as well as its own audience. But the one platform every business should be using is Facebook. Facebook is the largest with about 2.93 billion active users as of March 2022 according to Statista. Therefore, it’s also the most widely used. The immense number of active users alone is enough to argue that every business should be using Facebook to increase awareness online.

But to effectively use social media to your business’s advantage, you’ll need to figure out what kinds of content you’re going to post and how often you’re going to post. The content you post will depend on what kind of business you run but there is one thing to keep in mind when it comes to social media content. There should be a good mix of promotional and non-promotional posts. That way you won’t just sound like a pushy salesperson. As for your posting frequency, each platform has different recommendations, but the important thing to remember is to stick with whatever schedule you decide to use.

While creating and maintaining a digital presence for your business may seem daunting, it is essential to effectively compete with other small businesses. But if this all still feels like too much work, contact our amazing support team if you’d like our help in growing your business online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #customerservice #customersupport #digitalmarketing #ecommerce #facebook #socialmedia #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websitebuilder #websites #webtools #wordpress

Announcement: Dreamersi WebdeXpress Update

6月

24日

We’re pleased to announce that we’ve now updated the admin panel within WebdeXpress that encourages customers to switch over to Google Analytics 4 (GA4) from Universal Analytics (UA). Earlier this year, Google announced they’d phase out UA. Because of this, it’s recommended for website owners to switch to GA4 sooner rather than later. That way, users can start accumulating data as your historical data from UA won’t move over to the new system.

screenshot of the new google analytics panel in dreamersi webdexpress

In line with this, we updated the WebdeXpress admin panel, a website creation tool our hosting service provides. The new changes are as follows:
• Added GA4 as an option.
• A notice on the side encouraging UA users to switch over to GA4 if they haven’t already.

screenshot inside data streams settings in ga4

screenshot inside data streams settings in ga4

To switch over from UA to GA4, you’ll first need to open Google Analytics. Then, you’ll see GA Setup Assistant under the Property column. From there, it’ll give you instructions on how to set up your GA4 for your website. After that, you’ll want to find the tracking ID on your newly updated GA4 property. To do that, open your new GA4 property in Google Analytics and go into the admin settings. Then, click on Data Streams which you can find under the Property column. After that, click on the web data stream icon (looks like a white globe against a blue background). Once you do that, you’ll see the measurement ID in the far right with a G in front of it. To add it to the new admin panel update, copy and paste that code and put it in the Tracking ID input box.

How to configure settings in WebdeXpress:
1. Click on “Site Settings Management” on the WebdeXpress admin panel.
2. Click on “Basic Settings” and then “Google Analytics”.
3. Select “Google Analytics 4” from the “Analytics Version” drop-down menu.
4. Enter the measurement ID for your website in the form of "G-XXXXXXXXX" in the input form.
5. Click “Save” at the bottom of the page.

If you’re not a Dreamersi WebdeXpress customer but need to update your embed code to support GA4, we have an incredible support team who'd be happy to help. To contact our support team, you can call us at 800-232-3989 or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerservice #customersupport #dreamersi #googleanalytics #marketing #seo #smallbusiness #tech #technology #universalanlytics #update #web #webdevelopment #webdexpress #webhosting #website #webtools

The Key to a Good Loyalty Program

6月

1日

Brand loyalty is what every company wants. While the main goal is to increase sales, it’s much easier and cheaper to get customers that continually come back. In fact, it’s five to 25 times more expensive to acquire a new customer when compared to retaining an existing one (according to Harvard Business Review). A loyalty program offers incentives (rewards) to build trust and increase customer retention.

From a business perspective, the goal of a loyalty program is to give loyal customers benefits that seem relatively high but don’t actually cost the company that much. In return, they hope the customer will spend on other products/services associated with the brand. But that’ll only happen if your company can build a successful loyalty program. In the end, it’ll be beneficial on both sides. It’ll promote the brand and encourages frequent and valuable transactions. And customers will be appreciative that the company’s rewarding them with exclusive discounts and offers for their loyalty. Like how our Dreamersi customers get InforMakers and WebdeXpress for free as well as exclusive discounts with their web and email hosting plans.

The Key to a Successful Loyalty Program

happy man holding two brown shopping bags

The most important thing to keep in mind when creating an effective loyalty program is the customer’s experience. The goal is to not only inspire and encourage loyalty but also create long-term customer engagement. While many marketing activities generally focus on the brand awareness and acquisition stages of the customer journey, relationship marketing focuses more on the post-purchase cycle. Namely, the customer’s satisfaction, loyalty, and evangelism levels. To do this, you’ll want to avoid the hard sale. Once customers opt-in for your loyalty program, you’re no longer trying to accomplish short-term goals like increasing customer acquisition and individual sales.

To do this effectively, you want to create positive moments that customers will not only remember but praise. Keep in mind that customers will remember the best and worst moments most. To give them the best experience possible, focus on boosting sensory appeal. And if you can find ways where your brand can go above and beyond customers’ expectations, even better. For the brand, it’ll also be important to identify where you can collect more customer data and discover ways to use it to meet (and possibly exceed) customers’ needs, desires, and goals. Transforming that data into meaningful experiences will also strengthen the relationship between the brand and the customer in the long run. All it takes after that is promoting it, which will be much easier if you’re providing true value to your loyal customers.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.