PSPINC Official Company Blog

Event Recap: Online Marketing Seminar for Small Business Owners

7月

22日

Last Friday, our San Diego team hosted an Online Marketing Seminar for small business owners, primarily active in the Orange County area.

We had a great turnout with ten participants, and it was a very productive and engaging session, where we shared lots of valuable insights.

We covered topics like:

How to choose the right social media platforms
The unique characteristics each platform holds
How to drive traffic from social media to your website
How to convert that traffic into leads or sales

By looking at the big picture of online marketing, attendees had the opportunity to reflect on their current efforts, identify challenges, and gain clarity on next steps for their businesses.

Here's what some attendees said about the seminar:

“I now understand the overall structure of online marketing and have a clearer idea of what actions to take next. Hearing what others are doing was also very helpful.”

“Thank you for the valuable insights. It helped me realize what we haven’t done yet. I’d like to schedule a follow-up meeting to learn more about your services.”

“Very easy to understand. I was able to identify some areas where I need to improve. Thank you!”

“You explained the fundamentals of marketing in a clear and structured way. I now know what I need to focus on.”

“I became even more interested in your services. I feel like your team could be a strong partner for us.”

Several participants reached out after the seminar to request one-on-one meetings, showing just how relevant and timely this topic is for many business owners.

We’ll be offering more seminars like this in the future, so if you’re:

Looking to improve your online customer acquisition
Wondering how to better use social media or your website for your business

We’d love to see you at the next one!

Stay tuned via our newsletter and social media for upcoming event announcements. We look forward to welcoming you!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #marketing #marketingdigital #marketingtips #newsletter #pspinc #sales #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #webdesign #website

What’s New Newsletter Vol. 281 “Embrace the Power of Live Video Streaming”

7月

18日

Connecting with your audience is more crucial than ever in today’s digital landscape. Live video streaming offers an unparalleled opportunity to cultivate engagement, broaden your reach, and deliver your message directly to those who matter most. At PSPINC, we understand the transformative potential of live broadcasts, and we have the expertise you need to harness it.

No matter where you are in your live streaming journey, we provide personalized consultation and hands-on training designed to ensure your broadcasts aren’t just successful, but impactful. Our comprehensive approach consists of three steps:

Personalized Strategy and Assessment: Based on your goals and budget, we’ll recommend the most suitable hardware, platforms, and outline a tailored strategy for success.
Hands-On Technical Training: Our team guides you through software setup, hardware configuration, and troubleshooting potential technical challenges.
Optimization Guidance: Get more life out of your past broadcasts with impactful video SEO details to grab attention and improve search visibility.

Don’t let your message get lost in the noise. Embrace the power of live video streaming and connect with your audience authentically and engagingly. Get started by requesting live streaming support, and our expert team will be in touch with you soon.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #customersupport #digitalmarketing #livevideo #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #socialmedia #tech #technology #video #web #youtube

The Small Business Guide to Effortless Social Media

6月

25日

Social media can be an incredible tool for connecting with customers, building brand awareness, and even driving sales. However, it can quickly become overwhelming due to the sheer volume of platforms and the pressure to post constantly. The secret? You don’t have to do it all alone, and it doesn’t have to be perfect. Successful social media management for small businesses comes down to simplification, consistency, and focusing on what really moves the needle.

How to Streamline Your Strategy

Social media management will be different for every business, but there are a few actionable, manageable steps everyone should keep in mind. So, let’s break it down:

1. Choose Your Platforms Wisely

It’s nearly impossible to be active on every single social media platform, as well as a recipe for burnout. Instead, identify where your target audience spends their time. Are they B2B professionals (LinkedIn)? Do they skew younger (TikTok)? Are they local customers (Facebook)? Are they visual consumers (Instagram/Pinterest)? Once you’ve determined your target audience, pick one or two platforms to focus on. Then you can consider expanding once you start seeing those results.

2. Define Your Content Pillars

While experts recommend social accounts post multiple times a week, it’s easy to get stuck on what to post. Establish three to five content pillars, or recurring themes, that align with your business goals and audience interests. This provides a framework and prevents writer’s block. Then, create a content calendar to avoid any last-minute scrambling when it comes to posting on social media.

In other times when content ideas are low, repurpose valuable content elsewhere–your blog, website, customer emails, videos, etc. Use varying formats so you don’t let your engaging content go to waste.

3. Leverage Free Tools

Numerous fantastic free tools simplify your daily social media tasks, so you don’t need expensive software to do the work effectively. Some platforms have built-in tools, like Facebook and Instagram’s Meta Business Suite, that help schedule posts for a later date.

Some other free tools include:

Canva: Edit photos and create graphics with professional-grade templates.
Buffer: Schedule social posts all in one place.
Grammarly: Ensure your captions don't contain any grammatical or spelling mistakes.

4. Engage Genuinely

Social media is all about genuine interactions with potential and current customers, so remember to reply to comments and messages promptly. Even if it’s simply replying, “Thanks”, to a user’s comment.

Other ways to encourage social media engagement include asking questions in your captions and interacting with complementary businesses, customers’ posts, and local influencers.

5. Analyze and Adjust

As great as it would be to get it perfect on the first try, it’s not usually the case. But it’s okay! Just pay attention to what is working and what isn’t, and use that data to adjust your overall strategy. Using platform-specific analytical tools (Facebook/Instagram Insights in Meta Business Suite, LinkedIn Insights, etc.), see what posts get the most likes, comments, and shares, and check to see what time of day and content type performs the best.

Social media also makes it easy to experiment with different types of posts, alternate calls-to-action, and varying caption lengths. See what works best for you and adjust based on your findings.

The Takeaway

Simplifying social media isn’t about doing less; it’s about doing things right and effectively. By choosing the right platforms, planning your content, leveraging free tools, and focusing on genuine engagement, social media can transform into a powerful asset for your small business. When it comes to social media, it isn’t about trying to achieve perfection. It’s about consistency. Even if it feels small, consistent efforts will compound over time. So, follow these simple steps and watch your social media presence grow!

If, even after all of this, social media management still feels too daunting, our expert team is always here to help! Contact our team today to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #facebook #instagram #linkedin #marketing #marketingdigital #marketingtips #mobile #pspinc #sales #smallbusiness #socialmedia #tech #technology #twitter #web

Announcing WebdeXpress’s New Social Media Feed Feature!

5月

28日

We’re thrilled to announce an exciting new update to WebdeXpress, our intuitive website builder, designed to simplify stunning website creation. We’re always looking for ways to empower our users, so this new social media feed feature is all about bringing your online presence to life.

A vibrant social media presence is crucial for connecting with your audience and keeping them engaged for businesses today. With WebdeXpress, seamlessly integrate your social media feed directly onto your website to:

Always feature fresh content: With automatic updates to your newest social media activity, your website content stays fresh and dynamic, encouraging repeat visits!
Improve search engine optimization (SEO): Fresh content encourages search engines to re-crawl your website and potentially improvesy our search ranking, exposing your site to more users.
Increase engagement: Drive traffic to your social channels and vice versa by bridging the gap between your website and social media, therefore fostering a more interactive experience for your audience.
Showcase your brand story: Offer an authentic window into your brand with original social media content like behind-the-scenes glimpses, community highlights, and more!

With all of our Dreamersi hosting plans, WebdexPress is free, making it even easier to create and design your website.

Our new social media feed feawture is so easy to use! Here's how:

Log in to your Dreamersi account.
Open and log in to WebdeXpress.
Click on Social Media Feed and click on Accounts and Settings.
Copy and paste your social media wpage links into the appropriate fields.
To set up your YouTube account feed:

Open your YouTube channel in a separate tab/window.
Click on Customize Channel.

Scroll down to Channel URL.

Copy the channel URL and paste it in WebdeXpress.

Click on Save.
Click on Publish.

Whether you’re a small business owner or a creative professional, grow online with WebdeXpress. We’re committed to offering a robust and reliable platform, which is why we’ve also updated JavaScript libraries to the latest version, ensuring a smoother, faster, and more responsive experience for you and your website visitors.

Combined with our existing editing features, beautiful pre-designed templates, and reliable hosting solutions (included with all of our Dreamersi hosting plans!) WebdeXpress has the power and simplicity you need to be your go-to tool for crafting an ideal online presence. Visit PSPINC.com/WebdeXpress to learn more and get started!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #dreamersi #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #socialmedia #tech #technology #wdx #web #webdesign #webdexpress #website #websitebuilder #websites #webtools

What’s New Newsletter Vol. 272 “Fuel B2B Success with Google Ads”

5月

16日

In the dynamic world of B2B (business-to-business) marketing, reaching the right decision-makers right when they’re seeking solutions is crucial. Employing a multi-faceted approach is key, but one of the most effective ways to market your business to other businesses is with Google Ads. Google Ads isn’t just an advertising platform; it’s a direct line to qualified leads actively searching for what you offer.

With paid search, strategically position your message in front of thousands of companies and professionals who have demonstrated they’re looking for exactly what you’re offering. Unlike social media, you won’t be aimlessly casting a wide net and hoping for the best; you’re advertising to your ideal customers, increasing the potential for leads exponentially. Luckily for you, we’ve outlined strategic marketing plans to make it even easier for you to unlock B2B growth. Get started today by signing up for one of our marketing packages, designed to help small businesses like yours thrive online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #ecommerce #google #marketing #marketingdigital #marketingtips #pspinc #seo #smallbusiness #socialmedia #tech #technology #web #website #websites

What’s New Newsletter Vol. 270 “Tailored Localization Solutions for Global Success”

5月

2日

Reaching a global audience is crucial for success in today’s connected world. Our experts at PSPINC have decades of experience localizing software and content for English and Japanese audiences. During our localization process, we take special care to ensure your message resonates perfectly with U.S. and Japanese customers. From precise translation to culturally relevant digital marketing, we have the experience and expertise to help your business thrive internationally.

Beyond simple translation, PSPINC provides customized solutions that capture the nuances of the English and Japanese languages and cultures. Whether you need a user-friendly website, engaging marketing assets, or localized software apps, our varied team of experts delivers exceptional results. Choosing PSPINC means gaining a partner dedicated to helping your business grow globally and ensuring your message isn’t just understood but embraced by all markets. Get started by heading to our Localization page and get in touch with someone from our expert team!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #socialmedia #softwaredevelopment #tech #technology #web #webdesign #webdevelopment #website #websites

Business Benefits of Live Video Streaming

4月

2日

Today, businesses continue seeking innovative ways to connect with their audience. Increasingly, the answer lies in live video streaming. A staggering 53% of companies already broadcast live videos at least once a week, highlighting its growing popularity. Why? Because it delivers tangible benefits:

Increased Engagement: Encourage engagement from both sides through real-time interactions while fostering your online community.
Lead Generation: Showcase products, offer discounts, and encourage participation to increase leads.
Adaptability: Pivot content based on audience feedback to deliver more effective content.
Audience Insights: Optimize content and improve customer service by tracking analytics and learning more about customers’ pain points.
Streamlined Content Creation: Test different content formats with flexibility.
Reusable Content: Repurpose live streams for future use.

Going live online opens the door for real-time feedback, letting users comment, share, like, and ask questions. Simultaneously, we can answer questions instantly while building trust and a sense of connection, encouraging users to return for more.

How to Live Stream Effectively

Live streams are inherently raw and honest, meaning they’re not always polished. The good thing is that that’s what audiences resonate with, so even though things may not go according to plan, customers crave authenticity. With that being said, you’ll still want to have a clear setup and goal in mind to keep things on track. Some other ways to live stream effectively include:

Keep Content Clear: Regularly reiterate the topic and use watermarks, logos, and text to clarify what’s happening for viewers entering midway through the stream.
Optimize your Setup: Ensure you have clear audio and adequate lighting by conducting a sound check before going live.
Engage Actively: Welcome new viewers, respond to comments, ask questions, and answer questions to foster your online community.
Promote your Stream: Build anticipation by announcing on social media with a countdown.

Business Applications of Live Streaming

Beyond social media, live streaming offers valuable applications for businesses, especially those looking for more engagement online. Some business applications of live video streaming include:

Webinars
Onboarding
Customer support
Product demos
Largescale events and virtual conferences

Live video streaming isn’t just a trend; it can be a powerful tool for businesses to connect and engage with their audience while growing their online community. By embracing its potential, build stronger relationships with your audience, drive revenue, and stay ahead of the competition.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #leadgeneration #livestream #livevideostream #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #socialmedia #streaming #tech #technology #video #videostream #web #youtube

What’s New Newsletter Vol. 261 “Get Up to $150 of Free Account Credit With Our Marketing Packages”

2月

28日

No matter where you are in your business journey, every business needs to maintain a strong marketing strategy to compete. Adding Google Ads to your marketing plan is essential in increasing brand awareness for your small business today. With Google Ads, you can target users of specific demographics with ads in multiple formats without breaking the bank.

Our experts are trained to help small businesses create and manage Google Ad campaigns to meet your unique business goals. For a limited time, get up to $150 of free account credit when you sign up with either our Grow or Thrive marketing packages. Visit our Marketing page today and choose the plan that’s right for you to get started!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #pspinc #pspincwhatsnewnewsletter #sales #searchengineoptimization #smallbusiness #socialmedia #tech #technology #web #website

What’s New Newsletter Vol. 256 “Thrive Online with Effective Google Ad Campaigns”

1月

24日

In today’s competitive business world, small businesses need a strong online presence to stand out. But it can be challenging to navigate the world of digital marketing today, especially because of how fast and how often it changes. That’s where we can help. PSPINC has been helping customers thrive online for over 20 years for all of their technology needs from hosting their website with Dreamersi to helping them market their business online.

When a local piano lesson studio, Kayo Piano Studio, came to us wanting to increase their piano student number, we helped them set up and monitor their Google Ad campaign, which culminated in a 125% increase in piano students in just one year. But our team does more than just help businesses set up their campaign; they help better optimize existing Google Ad campaigns as well! Take RakiRaki Ramen’s case, for example. After our team looked over their previous ad campaigns, they consolidated and made other recommendations, which resulted in a 229% increase in conversions in just two months! So, what are you waiting for? Sign up for one of our marketing plans to get started!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #dreamersi #facebook #googleads #marketing #marketingdigital #marketingtips #pspinc #seo #smallbusiness #socialmedia #tech #technology #twitter #web #webdevelopment #website #websites

What’s New Newsletter Vol. 251 “Manage Secure Passwords Easily”

12月

20日

Staying safe online is a lot more work today than it ever has been in the past. Having to juggle multiple passwords for different accounts and regularly resetting passwords has become a common practice because using strong, unique passwords for all of your online accounts is vital. But keeping track of all of those passwords can be a real challenge. That’s where Pass Wizard can help.

Pass Wizard is a secure password manager that helps you take control of your passwords. With Pass Wizard:

Store your passwords securely: Pass Wizard uses AES-256 encryption to secure your passwords from prying eyes.
Easily generate strong passwords: Pass Wizard generates strong, random, and unique passwords for all your online accounts.
Securely share passwords with others: Pass Wizard has group management features that make it easy to share passwords without worrying about them being exposed.

With Pass Wizard, keeping your online accounts safe has never been easier! Get started by signing up for free or upgrade to Pro for unlimited password storage, multi-factor authentication, and exclusive group management features.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cybersecurity #pacificsoftwarepublishing #passwizard #passwordmanager #pspinc #security #smallbusiness #socialmedia #softwaredevelopment #tech #technology #web #webdevelopment #website #websites

PSPINC Official Company Blog

フリースペース

Event Recap: Online Marketing Seminar for Small Business Owners

What’s New Newsletter Vol. 281 “Embrace the Power of Live Video Streaming”

The Small Business Guide to Effortless Social Media