PSPINC Official Company Blog

PSPINC What's New Newsletter Vol.71 "The grass is always greener next to you...it's not."

7月

9日

Vol. 71

If you look at the pages of any company website, you will find only good things about them. This is because they believe that marketing is to always make yourself look big, the way a blowfish swells up to make itself look bigger when it meets an enemy. They try to attract customers by constantly saying that they can do this and that. However, I think that they have been doing this too much lately and have lost sight of the scale of their business, the scope of what they can do, and the characteristics of their company.

No matter how much you try to look good and big, there are limits to what you can do. So, instead of trying to make yourself look big, I think it is important to market the business that you are best at. What is it that you do best right now? Does your website do a good job of describing it?

It's hard to develop a broad and shallow scope of business because the market is too big. No matter the size of your company, it doesn't take much money or time to focus your marketing efforts on one specific point. The first thing to do is to think about what your company's strengths are. The smaller the scope, the better. The Internet market is huge, so no matter how small your frame of reference is, it will be enough for the market size.

Once you have decided on this, create a website to make it known to as many people as possible. Also, be sure to follow up with social networking sites and blogs related to this point of focus. If you are successful, then you can expand your target audience little by little. If you spread a big net from the beginning, you will not catch anything and it will be difficult to continue.

Create a focused website at a reasonable price, give us a call. Marketing is the place to start, ignoring the noise around you and showing what you're good at.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Business #Marketing #PSPINC #SmallBusiness #Website

Benefits of Business Blogging

7月

7日

A blog is defined by Wikipedia as a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries.

So we know what a blog is, but now the question is - why should you as a business owner blog? There is more than one reason that your business should have a blog. So let's talk about the benefits of business blogging (I love alliteration)!

Make a personal connection with your customers

We are all looking for that edge that sets us apart from our competitors. One thing that we absolutely value at PSPINC is the personal customer support we offer. If you talk with one of our support technicians you will learn their name and be able to contact them easily again in the future.

Blogging is another way to establish that connection. It allows the author to speak in an informal manner to their customers and create a relationship of sorts. If a customer follows your blog, they may be more likely to call and request the blogger by name. Think of it as a way of laying the foundation for future lead generation and sales.

Good for search engine optimization

We’ve talked a lot about search engine optimization in the past because it is so important to get your website seen. Blogging has the potential to be a big part of that for a number of reasons.

Provides fresh content on your website which tells search engines that your site is actively being updated. This encourages search engines to crawl your website more frequently.

Blogging allows you to use keywords that your customers are likely to search to find your website. The more those keywords are organically found on your website through blog content, the more likely it is that a search engine will serve your site to your customers.

Allows you to reach a specific audience with each post. At PSPINC we offer numerous different types of services, from web design to web and mobile application development to technical support. Often each service caters to different types of customers. The keywords one type of customer uses in search engines to find you may be different from another. Blogging allows you to fill the gaps and cast the widest net possible.

An avenue for showcasing your company culture and news

When a customer is deciding whether or not to do business with you, or a potential job candidate is trying to determine if your company is the right fit, the company blog lets them know what you are all about. It’s an invaluable tool to share company culture, latest news, as well as brag a bit about your many accomplishments!

Those are just a few of the many benefits of business blogging. There are many blogging platforms out there that make it really easy to get started. We even have our own platform called Bloguru. Bloguru is totally ad-free, can be embedded on your website, and presents your content to Bloguru’s loyal and established user base to get extra eyes on your content. In fact, the blog you are reading right now was published to Bloguru. Did we mention it is totally free to sign up?

If you have any questions on blogging or need help getting started, please contact us by phone at 1-800-232-3989, by email at contact@pspinc.com, or by our online contact form.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

#blog #bloguru #businessblog #customers #pspinc #seo #smallbusiness #techsupport #webdesign #webdevelopment

Kenichi Uchikura, PSPinc President & CEO, named among top 10 Entrepreneurs of 2020

8月

26日

Industry Era, a technology magazine and source of news and information for leaders, solution providers, and entrepreneurs, has just released its list of 10 Best Entrepreneurs of 2020.

We are proud to announce that Kenichi Uchikura, our President & CEO, has been named among the elite few to be featured on this exclusive list.

To read the full article click here.

You can also read the full online magazine.

Kenichi Uchikura - Top 10 Entrepreneur of 2020

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPinc Creates Tools For Your Business

#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

#Award #Entrepreneur #PSPinc #SmallBusiness

PSPinc Semi-Annual Company Meeting

7月

9日

Today we held our semi-annual company meeting. In years past we would meet in the lobby of our Bellevue headquarters, but it looked a bit different this year as we all gathered on Zoom due to a large number of our staff currently working remotely.

As a treat for those in the office and in celebration of PSPinc's 33rd anniversary, we had birthday-themed donuts to jump-start the second half of the year.

Thank you all for your continued support!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPinc Creates Tools For Your Business

#Anniversary #CompanyMeeting #PSPinc #SmallBusiness #SoftwareDevelopment

PSPinc turns 33 today!

7月

8日

I started Pacific Software Publishing, Inc. 33 years ago today. We have been through many changes but one thing that sets us apart is the fact that we have always been a software development company.

With this birthday, we renew our commitment to be a software development company. We have updated our tagline to state exactly that.

Pacific Software Publishing, Inc.
Building Software to Help Your Business Grow

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPinc Creates Tools For Your Business

#Anniversary #PSPinc #SmallBusiness #SoftwareDevelopment

HELP DESK SYSTEM

5月

27日

We have developed and implemented a HELP DESK system allowing our customers to email any questions or problems they have to our customer support team. This is done by simply emailing your problem to support@pspinc.com. When using HELP DESK you can choose any email address you have access to.

When the email enters the system, it is placed in a pool where our support staff can answer each one-by-one in the order they are received - this way, no email gets lost.

This HELP DESK system is built on the PILOT.PSPINC.COM platform, which is a FREE CRM software system where anyone can sign up. HELP DESK is a paid add-on but I want you to try it for FREE. We have no plan to charge for this service to any small businesses so long as there is a ‘Stay-Home’ order in effect.

This system is allowing PSPinc to maintain a superior level of service even with our support staff working from home. There is no charge. Please contact us to set up your account.

https://www.pspinc.com/psp-pilot/help-desk

#BusinessTools #CustomerSupport #HelpDesk #PSPincPilot #SmallBusiness

Opinion Stand is perfect for "Thank You" cards

4月

9日

An amazing use for the Opinion Stand has been spotted in action!

Agora is a provider of premium coffee, break room supplies and water purification technology in the greater Seattle area. As a result of the Coronavirus (COVID-19) pandemic, they have begun selling a Remote Breakroom Box. It is curated with healthy snacks and shipped directly to their customers.

We recently ordered 10 boxes to help support a local business. When we opened it we were greeted with a warm thank you message, and the backside featured an Opinion Stand QR code to allow customers to leave a review.

The power of Opinion Stand is its versatility to allow you to constantly engage with your customers, curate positive reviews and customer mailing lists, as well as receive valuable feedback to make your business the best it can possibly be.

Staying connected to your customers is more important now than ever before. Visit OpinionStand.com for more information or call us toll-free at 1-800-232-3989. We would love to work with you to integrate Opinion Stand into your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPinc Creates Tools For Your Business

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#Coronavirus #OpinionStand #PSPinc #SmallBusiness #ThankYou

Why your Business Needs a Help Desk

2月

27日

image source: pilot.pspinc.com

The point of Help Desk software is to help you provide better customer service more efficiently.

You can have wonderful, friendly and knowledgeable customer service representatives, but if they don’t know the first thing about a customer’s history of issues, calls or emails, you’re still going to run into unsatisfied, unhappy customers. In this day of social media, reviews and connectivity, you need to make sure your customers are spreading great feedback about your customer service, not the opposite.

How would you feel as a customer calling or emailing to follow up on an issue that wasn’t resolved, only to get a response from someone new who needs the whole background story again?

Help Desk eliminates this problem and PSP has the software to help you keep track and manage customer questions and issues efficiently. PSP Pilot acts a communal inbox for all your customer inquiries. This way your customer service representatives can easily access customer communication and quickly track and view all correspondence.

With PSP Pilot, there are no lost tickets or ghosted conversations – each employee with the proper credentials has access to a client page with the client's history.

Find out more about PSP Pilot Help Desk and how easy it is to sign up: https://pilot.pspinc.com/helpdesk

#Blog #BusinessTips #CRM #ENnews #HelpDesk #PSPinc #SmallBusiness #Software #Technology

FREE CRM Software for your Small Business

2月

20日

image source: pilot.pspinc.com

There’s no doubt about it: If you have customers, you should have a program for Customer Relationship Management (CRM).

To grow and scale, every company needs a process in place by which employees can follow. Good customer service, communication, and standardized internal processes will strengthen your business reputation and help you grow. These are all things that can be managed by a CRM.

PSP offers a service called PSP Pilot, which is a CRM software that automates and captures your customer data and tracks all communication. Our program eliminates the need for manual tracking in spreadsheets or files. It eliminates the need for a singular person to manage those files. And it eliminates the possibility of customer information getting lost or mismanaged.

Our cloud-based system is easily accessible to whomever is granted the right to view the data. We also offer premium add-ons such as tracking customer feedback and satisfaction.

Furthermore, this service is FREE to companies with less than 20 employees! Check out all the great features you can get with PSP Pilot and see how easy it is to sign up: https://pilot.pspinc.com/

#Blog #BusinessTips #CRM #CustomerRelationshipManagement #ENnews #PSPinc #SmallBusiness #Software #Technology

Our Founder / CEO has returned from Japan!

2月

18日

After being out of the country for a couple of weeks our Founder/CEO Kenichi Uchikura has returned from his business trip. One of the real treats is when he returns with... treats for the staff!

Happy Monday everyone!

#Blog #BusinessTrips #ENnews #PSPinc #SmallBusiness #Technology #Treats