PSPINC Official Company Blog

What’s New Newsletter Vol. 236 “PSPINC’s eCommerce Solutions”

9月

6日

Today, businesses need a strong online presence. Therefore, an eCommerce store opens up your business to a wider audience by making it easier and more convenient for potential customers to buy from you. From a business perspective, an eCommerce store also acts as an additional stream of revenue while giving customers access to your products and services 24/7.

Pacific Software Publishing Inc. (PSPINC) offers a variety of e-commerce solutions to fit the needs of any business. Our eCommerce packages include everything you need to get started, from website development and design to payment processing and shopping cart functionality. After decades of helping small businesses grow online, we have just the expertise you need to take your business to the next level. Get started today by heading over to our eCommerce Solutions page on our website.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #ecommerce #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #sales #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website

How to Approach Business Opportunities in a Business Association Group

8月

7日

A business association group is an organization formed to connect, collaborate, and advocate for shared interests. Some cater to specific industries or they can cater to broader business interests. Today, businesses of all kinds join business association groups to network and strategically partner with others to benefit both parties.

How to Identify Business Opportunities

Think of your business association as a place rife with potential. One of the best ways to identify business opportunities involves staying informed of how the industry changes. Especially if you're in an association that is industry-specific to your business. Staying informed on how your industry changes will help you better adapt and seize new opportunities. Interacting with other business professionals at association events won’t just help keep you up to date on how the industry is changing, but also how others are responding to that change.

How to Approach Business Opportunities

After identifying your business opportunities, you can then leverage that knowledge and make them actionable as a business association member. Here’s how:

Active participation and networking: Attending association events, participating in discussions, and building overall relationships with members will be invaluable for referrals and collaboration in the future.
Leverage member expertise: Brainstorming new ideas and tapping into other members’ unique expertise will aid in addressing your business’s specific challenges.
Identify shared challenges: Discussing pain points with fellow members can identify shared challenges and spark innovation.
Explore potential partnerships: Discovering complementary businesses within your organization paves the way for strategic partnerships that will benefit both parties.

Joining a business association group is about more than just membership, it’s about creating a community designed to help everyone succeed. By actively participating and using every resource available, the possibilities are endless. With Biznomos, growing and managing your association group has never been easier or more affordable. Get started by signing up or requesting a no-obligation 30-day free trial.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customersupport #digitalmarketing #ecommerce #marketing #marketingdigital #pspinc #sales #smallbusiness #tech #technology #web #webdevelopment #website #websitebuilder #websites #webtools

What’s New Newsletter Vol. 230 “Last Chance to Get Up to $300 Free Google Ad Credit!”

7月

26日

A strong online presence is essential for any business today, but with there being so much competition out there, it can be difficult to get the right people to see your website. That’s where Google Ads can help.

Google Ads lets you reach your target audience right when they’re searching for what you’re offering. Using the right mix of keywords, demographics, and budget, you can create targeted ad campaigns that will appear on Google search result pages, YouTube videos, and other websites across the web. So, take your marketing strategy to the next level with Google Ads and get up to $300 of free Google Ad credit with one of our marketing plans. The sale will only be available until the end of the month, so act quickly!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #google #googlead #googleads #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #tech #technology #web #website #websites #webtools

Celebrating PSPINC’s 37th Anniversary!

7月

8日

Exactly 37 years ago today in 1987, our founder and CEO, Kenichi Uchikura, started Pacific Software Publishing Inc. (PSPINC) by popularizing the PC in Japan using already-established U.S. software technology and growing the Japanese market. All from the comfort of his apartment. Since then, PSPINC has grown into what it is today, focusing on proprietary business applications and digital services, and we could not be prouder of the work we’ve achieved thus far! Just in the past year alone, we’ve made it even easier for small businesses by creating and developing:

Biznomos: our new business association management software (more details to come soon!)
eCommerce setup packages
Google Ad Marketing Packages – currently on sale for up to $300 of free Google Ad credit!
Website content creation packages
WebdeReserve: a quick and convenient event registration system

We’re committed to helping small businesses grow online, no matter where you are in your business journey.

Thank you to our customers and employees today and over the years for helping us get to where we are today. Happy 37th anniversary and here’s to many more!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #customerservice #digitalmarketing #ecommerce #marketing #marketingdigital #pspinc #sales #smallbusiness #tech #technology #web #webdesign #webdevelopment #webhosting #website #websites #webtools

New eCommerce Setup Packages!

6月

25日

We’re happy to announce our brand-new eCommerce setup packages designed specifically to fit businesses of all sizes. Whether you’re a large-scale manufacturer or a small business, we have the perfect solution to help get your products online and boost your sales.

With decades of experience, we believe your website is one of the most crucial parts of growing your business online. That’s why we’re offering comprehensive setup support for popular eCommerce platforms, including ShopSite, Shopify, Wix, and WooCommerce. Streamline your customers’ shopping experiences and simplify how customers browse and purchase your products by signing up for one of our new eCommerce setup packages. Get started today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #pspinc #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdevelopment #website #websitebuilder #websites #webtools

What is a CRM?

6月

12日

CRM, or Customer Relationship Management, typically refers to a business’s practices, strategies, and technologies to manage and analyze customer data. Generally, when people talk about a CRM, they’re generally referring to a CRM system or software. With effective CRM software, you can track your business’s growth while streamlining customer management with a data-driven approach.

Benefits of CRM Software

women sitting at the meeting table with laptop and tablet

So, why should you use a CRM for your business? For its many benefits, which include:

Improved customer service

With CRM software, your business can easily track a customer’s every interaction, from social media likes to phone calls, which gives you more insight into a customer’s overall journey with your company from beginning to end. In fact, we use our own free CRM software, PSP Pilot, to do just that. Being equipped with this knowledge will therefore lead to understanding your customers better, improving your overall interactions, and building stronger relationships.

Data-driven decisions

The abundance of customer data a CRM provides isn’t just beneficial in running your business efficiently, but it can also influence future decisions that are driven by data. A CRM may reveal overarching trends amongst multiple customers, which can persuade upper management to work towards fixing any problems or fulfill a need that’s currently lacking.

people shaking hands on a business meeting

Enhanced collaboration

CRM software doesn’t just help salespeople manage customers, it’s also instrumental in enhancing communication between coworkers, especially those in different departments. With CRM software, everyone can access the same data which then fosters a much more collaborative workplace.

Sales and Conversions Boosts

CRM software creates a clear picture of the sales pipeline, simplifying the overall process of tracking leads and sales transactions and empowering your sales team with the data they need to prioritize qualified leads and close deals faster. With an AI-powered CRM system, automating tasks could also be a possibility.

Today, having a CRM for your business is crucial, regardless of how big or small your company is. With how competitive the business sector is today, employing an effective CRM for your business will only make it easier to streamline overall operations and grow your business. If you're looking for CRM software for your business, consider our free CRM solution, PSP Pilot, to better manage your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #crm #customerrelationshipmanagement #digitalmarketing #marketing #marketingdigital #marketingtips #sales #seo #smallbusiness #software #tech #technology #web #webdesign #webdevelopment #website #webtools

What’s New Newsletter Vol. 222 “Advertise with Up to $300 Free Google Ad Credit”

5月

31日

Social media, blogs, and email are all great marketing mediums. But advertising with Google Ads will take your business to the next level. Marketing your business on Google Ads will help expand your overall reach, boost brand awareness, and drive traffic and sales for your business. For a limited time, get up to $300 of free ad credit with our marketing plans.

Our expert team helps businesses just like you every day to customize strategies for what you need for your business rather than employing a one-size-fits-all solution. Just get started by heading over to our Digital Marketing page and signing up for one of our three marketing plans. All of which come with either $100, $200, or $300 of free ad credit to kickstart your campaign.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #ecommerce #facebook #instagram #marketing #marketingdigital #marketingtips #pspinc #sales #seo #smallbusiness #socialmedia #tech #technology #twitter #web #website

What’s New Newsletter Vol. 219 “Reach International Customers with Localization”

5月

10日

Every international audience is different. Not just in their language, but also in how they behave and how their culture informs their decision-making. For businesses looking to branch out internationally, localizing their content effectively is vital to appealing to those audiences. That’s where localization comes in. It’s about more than simply translating written content from English to another language, it’s also about making sure the meaning of those words translates over.

In the 90s, PSPINC was known as “Double Byte Specialists” specifically because of our experience and expertise in localizing content between English and Japanese. Today, we continue using that expertise to build software and offer our U.S. and Japanese customers services. If you’re looking to localize your content for your Japanese audience, our expert team is always ready to help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #japanese #localization #marketing #marketingdigital #marketingtips #sales #smallbusiness #socialmedia #tech #technology #web #webdesign #website #websites

Announcement: Click It Audio OS Upgrade with Downtime (05/07/2024)

5月

3日

Click It Audio Customers,

Thank you for choosing Click It Audio for your audio embed needs!

We’re happy to announce that we’re upgrading our operating system (OS) from Cent OS7 to Alma Linux 8 since there will no longer be technical support for Cent OS7 after June 30, 2024, and we continue striving towards making sure our service is the safest it can be. With this new upgrade, it will help patch any vulnerabilities to defend users against cyber threats.

However, updating the Cick It Audio OS will result in about 10 minutes of downtime for site login and audio embed playback, so we thought you should know ahead of time. We apologize for any inconvenience this may cause.

This server upgrade will occur on:

* USA Pacific Daylight Time
- May 7th (Tue) 10:00-10:30am

* Japan Time
- May 8th (Wed) 2:00-2:30am

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would be happy to answer any of your questions by phone or email.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#AlmaLinux #AudioEmbed #CentOS #ClickItAudio #Marketing #OS #PSPINC #Sales #SmallBusiness #Website

What are (Web) Cookies and How Do Marketers Use Them?

5月

1日

If you’ve spent enough time online, you’ve probably heard of the term “cookies” before. But what does it mean? A cookie, also known as HTTP cookies or web cookies, is a code snippet added to a web browser when a user visits a certain website and consents to the website’s use of cookies. The user’s browser then stores that code over a predetermined time set by its creators or until a user deletes it, changing how browsers interact with certain websites.

So, how do you know when cookies are in action? If you’ve ever experienced these encounters, that’s how you know:

Returned to a website where you’re automatically signed in.
Found items still in your shopping cart.
Saw the physical store location you picked last time on an e-commerce site you’ve been on before.
Discovered the product you were looking at during another session advertised in your email or on another website.
Checked out a purchase with your payment and shipping preference already stored and selected.

How Do Marketers Use Cookies?

With cookies, digital marketers can learn more about users coming onto their sites and better track users’ behavior on their websites. Knowing how people behave makes it easier to target potential customers and market to your users in the future since it’ll give you a good idea of what works and what doesn’t work on your website.

What marketers use cookies for:

Targeting: more user data and behavioral information that will help define target audience groups.
Personalization: after signing up for an email newsletter or purchasing a product on a website, cookies will remember the info users have filled in for the next time they come to that website.
Tracking: with more data on users, marketers can then use that data to better market in the future with targeted marketing campaigns.

Overall, cookies can be an invaluable tool for marketers. With the ability to collect more user data, marketers can use all of that to optimize their future marketing campaigns, resulting in more effective efforts.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.