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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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5 Marketing Trends in 2019

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5 Marketing Trends in 2019
Check out the following 5 marketing trends that can help your business stay on track with the ever-changing landscape of the digital business world.

1. Use audio to reach new audiences.

There may be more screens in front of us than ever before, but audio is far from being dead. Think about all the ways audio has been integrated into our lives, from the smart speakers we talk to, the podcast we listen to, and the music we stream. Creating audio content can be an attractive way for your audience to interact with your business. One easy way to start creating audio content is to try a free trial of our service – Click It Audio.

2. Be the expert in your field.

This is a trend that is unchanging. When was the last time you worked with a company that was uninformed in their area of expertise? If you have knowledge in a certain field you should be sharing that with your customers. This can be in any form as long as you’re proving that you have a passion and knowledge in that area. An easy way to become a leader in your field is to start your own blog.

3. Be aware of security updates.

Last summer we covered the GDPR (General Data Protection Regulation) set in place by the European Union. Security is still high on our trend list in 2019 because of upgrades to TLS and requirements by Google and other companies to have SSL certificates for your websites.

4. Create native ads.

Have you ever liked or commented on an Instagram or Facebook post - only to realize it was an ad? More brands are taking a less obvious approach to their marketing by creating native ads that are more subtle and blend into the platform environment. Google search results ads blend into the list of results and can appear to be organic versus paid. The same goes for social media ads that appear to be normal posts, but are in fact, ads.

5. Show CEO transparency.

Following CEOs on social media has become a common way to keep up with the “personalities” of our favorite brands. CEOs like Mark Zuckerberg, Elon Musk, and John Legere attract millions of social followers. Putting a face and personality to your company’s online presence isn’t just for Fortune 500 companies. Small businesses can take a page from Elon’s playbook by becoming the company’s spokesperson. CEOs that step into a spotlight and interact with their customers on a direct basis can help improve their businesses trust, authenticity, and relationship with their customers.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #BusinessTrends #2019Trends #Marketing #DigitalMedia #OnlineMarketing #WebTrends #DigitalTrends

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9 Things Every Small Business Website Should Have

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image source: pixabay.com image source: pixabay.com
As a business, you want to make sure your office or storefront looks professional. You may apply a new coat of paint, add lighting and signage where it’s needed. You do this because you know your appearance has an effect on people’s opinion of your business. Well, the same concept applies to your online business.

Below, we share 9 elements that every website needs to put its best foot forward.

A Clear Description

When someone visits your website, they shouldn’t have to dig through pages to learn who you are and what your business does. State your business name clearly and sum up your products or services on the homepage. Don’t put everything on your homepage, just enough to give visitors adequate information about your business so they can decide if they’re on the right site.

Easy Website Address

When choosing a web address, note two things: Make it memorable and keep it short. If your web address is complex and long, your visitors might forget what to type in or misspell it. Keep it simple and try to avoid dashes, if possible.

Simple Navigation

So you don’t know how to code or anything about web design. Great! Keep your website simple and easy to navigate. Worry less about how pretty your website looks; instead make it easy to navigate and chock-full of great information about your business.

Clear Contact Information

It sounds silly, but you’d be surprised how many websites don’t have a clear description of the business or any way to be contacted. Contact information should be one of the top priorities when building a website. A clear and obvious section that contains your phone number, address, business hours, and email info can make a huge difference.

If you can, add a contact form on your website to make it even easier for visitors to contact you.

Customer Testimonials

Establish trust and legitimacy with new visitors by adding testimonials to your website. People love to hear from other people about their stories and experiences with a company. If you don’t have any testimonials, start asking your current or past customers to leave one on Google or Yelp. In exchange, you can offer to link to their businesses website from the testimonial they give you.

Call to Action

Each page on your website should serve a purpose and that purpose should have a ‘call to action’. What is the purpose of your homepage? It might be to inform visitors about your business and give them a way to learn more about your products/service. So in this case, you should have a call to action that leads visitors to your product/service information.

If the purpose of your product page is to lead customers to your contact page, have a call to action that links them to the contact page.

Fresh Content

Updating your website with new quality content frequently will not only help your SEO, it will also give visitors the most up-to-date information. Websites that have old and outdated information reflect poorly on the business.

Links to Social

Your business should be on social media as another means to reach potential customers online. A great way to grow your social channels is to include icons on your website that link to your social pages.

Secure Hosting

Often overlooked, a secure hosting platform can make a huge difference when it comes to your website. Small businesses that collect user information need to protect themselves and their customers. It’s important to find a trustworthy hosting company that will keep your websites protected from hacker attacks.

Dreamersi is a product of PSPinc and offers secure hosting packages and SSL certificates that ensure your site is protected at all times.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SEO #SearchEngineOptimization #Website #WebHosting #OnlineMarketing #DigitalMarketing

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SEO Trends For 2019

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image source: pixabay.com image source: pixabay.com
Mobile First

Mobile traffic has only recently surpassed desktop traffic around the world. Which means Google needs to adjust how they look at and rank websites. How do they plan on doing this? Google announced “Mobile first indexing” – which basically means if you have a desktop and mobile version of your website, Google will look at the mobile site first.

In 2019, you’ll want to make sure your mobile website is optimized for small screens and fingertips. But remember, it’s mobile first, not mobile only, so don’t ignore your desktop website either.

Website Security

Website security has made countless headlines in 2018 and it will continue to be important into the New Year. Google checks websites for an SSL (Secure Sockets Layer) which indicates whether a website is secure or not. Websites without this certificate will be labeled ‘Not Secure’ by Google search results. Don’t have an SSL certificate? Don’t worry, PSPinc offers SSL certificates!

Video Carousels

In the past when you searched for videos on Google you had three thumbnails to choose from. Now, Google is expanding the video search results to show a carousel of multiple videos. This expands the amount of videos that can be listed for each Google search. Video marketing has been growing over the past few years. Google realizes that users are searching for videos so they’ve made changes to reflect that.

Going Beyond Google

According to a 2018 survey done by Adeptmind (https://adeptmind.ai), the number of shoppers who start their search on Amazon is 46.7%. That’s more than 10% higher than those who start their search on Google, 34.6%. If your company sells products online, it’s important to expand your reach beyond Google searches. It’s not where people start their online shopping anymore and that trend will continue into 2019.

Local Search Geo-targeting

Attracting local customers is becoming increasingly targeted and will keep heading that direction next year. When updating your website content try to be as specific as you can about your location, even including cross streets instead of broad suburbs. A great way to help with local search is by running highly targeted ads to specific neighborhoods and areas surrounding your business.

#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OnlineMarketing #Google #Amazon #SEO #OfficeTips #2019 #NewYear

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Avoid these Email Campaign Mistakes

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image source: pixabay.com image source: pixabay.com
Boring Subject Line

The subject line of your email is your chance to shine! It’s the defining moment where someone decides if they want to open your email or drop it into the trash bin. So don’t be dull! If you’re having trouble coming up with a good subject line, think back to emails you’ve opened up. Why did you open them? Were they funny, witty, direct? Use this as a starting point.

Sending At The Wrong Times

Timing matters, but context also matters. Look at the content of your emails; is this information people need right when they wake up (i.e. news)? Or is it something they’re more likely to read on the weekend because it has to do with their hobbies? At the beginning, you may have to give your best estimate and try different times. Track your open rates and engagement on different days and times to find the one that works best for you.

Sending Before Testing

Before you send that email to 2,000 people it might be a good idea to send it to yourself or your team to preview it. Test the email on different platforms to see how the text and images line up. The email might look fine as you’re building it out, but you’d be surprised what can change when people open it. Also, click every link and button to be sure they’re working. Always preview your email first!

Spelling Errors

As obvious as it seems, it’s still very important to check for spelling errors. Even the best of us can slip up with a misspelled word or grammatically incorrect sentence. Take a minute or two and carefully read over your email before you hit the final send button. You might even ask a trusted associate to proofread it. You won’t regret the extra effort.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #Email #EmailMarketing #EmailCampaigns #OnlineMarketing #DigitalMarketing

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Getting Started with Email Campaigns

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image source: pixabay.com image source: pixabay.com
Over the next few weeks, we’ll dive into strategies that will help you take your email marketing campaign to a new level. First, we need to establish what makes an email campaign “successful” and some basic tips for improving on your current campaigns.

Don’t have an email marketing plan? Good news, we're here to help you get started!

Define your Objective

Before you start thinking about a witty subject line or writing your content, you need to establish your main objective for your campaign. Do you want to drive traffic to your website? Maybe you want to introduce a new product or increase sales. Whatever your objective is, define it clearly and specifically. This will affect how you format and write your emails.

Choose Your Audience

Not every email should go to every customer. Try to define and segment your email lists so you can target specific audiences. For example, emails with special offers or discount only available in select states wouldn’t be helpful to your entire customer base because they may not be able to use them. Being specific when defining your audience allows you to be more targeted in your tone and call to action – which should help increase engagement.

Personalize the Email

This one goes hand-in-hand with choosing your audience. We all get more emails than we want, so, if you want someone to take notice of your email, you need to get personal. Adding a personal touch, like referring to them by name, can separate your email from the obvious copy-and-paste emails we all get that are often addressed with the wrong pronouns.

Write Enticing Subject Lines

The golden egg of email marketing – this is your one chance to get their attention and entice them into opening your email. Short and clear subject lines work well and have a professional feel. Subject lines with a message of urgency are effective but may give some customers the illusion of spam. Test out different subject lines and try to analyze the connection between your subject line and your open rate. Make sure your subject line represents the email content accurately.

Keep It Simple / Call-To-Action

Congrats! They’ve opened up your email; you’re halfway there. Now you need to keep their attention and get them to take action. Don’t clutter your email with too much text, different font styles, or outdated designs. When in doubt keep it as simple as possible. End your emails with a call-to-action. You don’t want them to get this far and completely forget about your email after they read it. Be clear and make the call-to-action stand out.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #EmailMarketing #EmailCampaigns #OnlineMarketing #DigitalMarketing #Email #Newsletters

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Beware of ‘The Domain Expiration’ Email Scam

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One of the most common phishing emails we see is a scam asking you to renew your domain name registration. It looks very authentic by including your domain name, your name, and the registration period. Since it’s scary to think about losing your domain name, it makes you want to act quickly without thinking. But take a second look before you have a knee-jerk reaction.



The picture above is one example of a fake domain expiration notice. If you look closely at the small print, it’s actually trying to get you to register or renew your domain for a search engine optimization (SEO) submission service – a program you never signed up for in the first place. It’s a trick to get you to sign up for something you don’t want, and/or collect your credit card info!

Most phishing scams will ask for credit card information, so never, never give it up unless you have verified the source is legitimate. If you don’t remember where you registered your domain, call your hosting provider, such as PSPinc, to ask where your domain is registered. All domain names are registered at ICANN, certified registrars, and many hosting companies (like us) take care of the domain name registration on your behalf so you don’t have to worry about renewals.

Scammers can check your domain registration information as well, and then they simply steal logos from the registrar pages to make their emails seem authentic. The general rule of thumb is don’t click on anything. Instead, go check your domain registration information at InterNIC’s (Internet Network Information Center) Whois server. Enter your domain and you’ll get a lot of information about your domain, including the dates for your registration period.

For an added fee, you can add privacy protection to your domain – which means your registration information will be hidden from public access. Or, you can easily call us at PSPinc if you have any questions and we can take care of it for you.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #Scam #PhishingScams #EmailScams #OnlineMarketing #DigitalMarketing

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Don’t Fall for Scammer Scare Tactics

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Scaring people into action -- this is the latest scam tactic we’ve seen. It’s unfortunate the amazing internet technology we’ve created to improve our quality of life is now being used against us in this vicious way. It’s an interesting era in which we live where technology is so helpful and also a bit scary. But don’t get caught up in the scare tactics; instead, get informed.

The latest scam is a “Bitcoin Blackmail” scam. It started this summer, spreading all across internet with some variations to its message. The image below is a sample message, which you may have seen in your inbox. The email will look like it came from you! Which gives off the appearance that someone hacked into your email account. And they will start the email with a paragraph that’s intended to scare you.



They will write something like ‘they know your secret’ because they hacked into your system with a virus (trojan). They’ll claim to have been watching you via the computer camera, catching all your computer data and activity, or reading all your emails. They demand that you pay a sum of several hundreds of dollars in bitcoins, and some even have a token (BTC wallet) number to complete the transaction.

We’ve even seen the translated version of similar scams in other languages. I can tell you the one I read in Japanese easily gave itself away. It’s clear an automated translator was used and the poor translation alone indicates it’s likely a scam.



If you get one of these messages, please do not panic! Read it again if you need to, contact your service provider or PSPinc, and send it to us for analysis. Save your email in a message format and attach it to an email for us rather than forwarding the email, so we don’t lose any of the content. Ultimately, the best thing you can do is not take any action until you know the source of the email.

If you do pay someone and realize later it was fraud, please contact the FBI right away. The FBI has an online form for you to file a complaint. It’s not mobile-friendly, so it’s easier to fill it out on your PC, but hopefully they'll update the form to a responsive design soon!
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #Scam #PhishingScams #EmailScams #OnlineMarketing #DigitalMarketing

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Google's Social Network Ghost Town

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image source: pixabay.com image source: pixabay.com
In the summer of 2011, Google launched a new social network service: Google+. After strong initial user growth, the service experienced long periods of lulls with little growth, accompanied by a series of substantial changes to the platform.

The service was, at the time, a response to Facebook’s growth which was capitalizing on personal data to sell advertising. In 2011, Facebook was projected to overtake Google in the display ad market. The social network was supposed to be a way for Google to build a diverse network, and use the personal information given by users, to sell more ads.

After 7 years, Google announced on October 8th they will begin the process of shutting down Google+. But why?

1. Software bug

The main reason Google cites for shutting down the service is a bug that was found in the software, initially reported by the Wall Street Journal. The bug, which exposed half a million users’ data, was discovered in the spring of 2018 but Google decided not to disclose that information to its users. The bug was a glitch in the social network that allowed developers to access user information.

Google was afraid that exposing this would bring harsh scrutiny on an already struggling service. After the story broke, Google claimed they had no evidence that any user information was misused. Regardless, the damage had been done and Google+ was unlikely to bounce back.

2. Low usage and engagement

If you’ve spent any time on Google+ you’ve probably noticed the platform was a ghost town. Google tried several times to revamp the social network with new features, new designs, and changes in management. All of which had very little success.

In their statement, Google said the other primary reason for ending its service was “low usage and engagement” citing that 90% of Google+ user sessions lasted less than 5 seconds. That’s astoundingly low for a company as big as Google.

So what will happen to Google+?

Google is giving users 10 months to transition off the platform – they intend to shut it down by August 2019. They are shutting down the consumer side of the service and shifting to a more corporate approach. It’s probable they will try to focus on an internal corporate social network.

However they approach these changes, one thing is for sure; they’ll have a lot of trust to build before anyone gets serious about using it.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SocialMedia #Google #DigitalMarketing #OnlineMarketing

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How To Set Up Your Business LinkedIn Page

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image source: pixabay.com image source: pixabay.com
1. Before you set up a business page you must first create a LinkedIn profile with your first and last name.

2. To start, click on the grid icon labeled ‘Work’ in the top right corner of your LinkedIn dashboard.

3. Towards to bottom there will be a button ‘Create Company Page +’. Click this button.

4. Enter your company name and pick a unique URL. Your company name doesn’t have to be unique but there can’t be two of the same URLs.

5. Make sure to check the box that verifies you have the right to represent the company in creating the page.

6. Click on the ‘Create Page’ button.

7. At this point, if you don’t have a confirmed email set up with your personal account, you’ll be asked to do so.

8. From here, click ‘Get Started’ on the welcome screen and you can begin to edit your company’s page.

Just as we discussed in our previous blogs for setting up a business Facebook page and business Twitter account, you’ll want to connect with business partners, vendors, clients, and customers. You’ll also want to keep personal life and business separate. If you start posting about personal beliefs, politics and such, you may confuse your followers. So always think before posting or sharing something on a business page; ask yourself if it’s relevant to your company, and does it promote your company’s goals.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SocialMedia #OnlineMarketing #LinkedIn

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How To Set Up Your Business Twitter Account

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image source: pixabay.com image source: pixabay.com
1. Start by going to Twitter.com.

2. Once you’re on the homepage click on ‘Sign Up.’

3. Enter your business’ name and either a phone number or an email address. You’ll also need to create a username (or handle.) Make it simple and clear and try to use your business name if possible.

4. Click on ‘Create My Account.’

5. Twitter will give you the option to import your contacts from Gmail, Yahoo, or Outlook – this is a good way to find contacts.

6. Once your account has been set up you’ll need to finish completing your profile with a picture. Use a clear and high-quality image of your company’s logo.

7. Add a short bio and some contact information, including your company’s website.

8. Now, find a few companies to follow and start tweeting!

Additional things to think about: Follow business partners, vendors and clients to a find more relevant customer base. Think before tweeting and re-tweeting. Is your tweet relevant to your personal life/beliefs, or does it have to do with your business? Remember, it’s a business page, not a personal page and you don’t want to confuse your followers by interweaving the two together.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #Marketing #Twitter #B2B #SocialMedia

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