PSPINC Official Company Blog

What’s New Newsletter Vol. 160 “Email Marketing Compared to Other Marketing Tactics”

3月

24日

One of the most effective marketing tactics today is email. With so many advancements in technology today, email still delivers the highest return on investment (ROI) compared to other marketing tactics. According to Omnisend, the average return per dollar spent on email marketing is $40. While social media and paid search are popular efforts, email marketing still delivers the best results. Why? Because everyone uses email. So, if anything, it makes it much more likely people will at least see your content whereas being seen on paid search and social media is determined by many other factors that are mostly out of your control.

The best way to ensure your email marketing campaign is successful is by having a definitive goal set in mind, testing email broadcasts, making emails visually appealing, tracking how well it performs and adjusting over time. And that’s exactly why we built NewsMAIL, our email marketing tool that makes it easy for businesses to easily create effective email marketing campaigns. Get started at just $20/month or take a look at some of our prepaid plans.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #business #businesstips #businesstools #digitalmarketing #email #google #marketing #marketingdigital #marketingtips #newsmail #pspinc #seo #smallbusiness #socialmedia #tech #technology #web

Dreamersi: Sender Verification Feature Available

2月

1日

Background of Development

Are you ever frustrated with the large amounts of spam every day? When cybercriminals send spam or viruses via email, they never send them from their actual email addresses. These days, spam emails come in all sorts of different ways. So, we developed a feature to identify emails coming from bots and malicious spammers from those that are not. We thought this could save you from dealing with large amounts of spam emails.

Purpose and Features

a man and woman looking over some papers while sitting in front of a laptop

To receive emails from specific addresses, this feature will be incredibly useful as it’ll ensure you don’t miss important emails, like an order confirmation email. You can register known email addresses in advance with people you know you’ll communicate with as well as your customers’ domain names in the Verified Sender list.
When enabled, this feature will send out an email to those not already on the Verified Sender list, asking them to authenticate the sending address. Then, rather than getting stored in the recipient’s inbox, it’ll get sorted into a separate folder. After that, authenticated emails from verified addresses and domains will get delivered to your inbox.
Additionally, the “Allow Senders to Opt-In” feature will add the sender’s email address to the Verified Sender list as soon as verification completes. Then, it’ll move all emails from that sender, including those already received, to the inbox.

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#business #businesstips #businesstools #dreamersi #email #emailhosting #feature #mailv5 #officetips #pacificsoftwarepublishing #pspinc #security #smallbusiness #spam #tech #technology #update #web #webtools

What’s New Newsletter Vol. 151 “Email File Size Limits”

1月

20日

One of the most frustrating parts of email is when you click send, and it tells you your file attachment is too big. Emails limit file sizes mainly for security reasons. Email file size limits prevent users from bombarding the server with large emails. And that would cause it to stop working altogether. But from a business perspective, it also allows companies to create free and paid tiers with different prices and size limits. Generally, the more a customer pays, the more space they get.

To solve this problem, users usually attach the file as a link, a feature many major email clients like Gmail offer. But it creates an extra step where users view the file online, sometimes as a different file type, rather than just opening it. And depending on the file type, viewing it in a browser may undesirably alter the format. That’s why we created MegaMail, which lets users send or transfer large files to anyone. The best part is that it won’t change the file type and you can even add a password to the file, which would only allow those with a password to access it. Sign up for MegaMail to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #cybersecurity #email #emailhosting #marketingtips #pacificsoftwarepublishing #pspinc #pspincwhatsnewnewsletter #security #smallbusiness #softwaredevelopment #tech #technology #web #webdevelopment #webtools

5 Post-Purchase Marketing Tactics to Increase Retention

9月

14日

For any business, growing through monetary means is the end goal. What that entails is generating sales and making a profit, year after year. But for sales and marketing teams, it’s not just about putting all their efforts into getting new customers and selling to them. It’s also about nurturing relationships with customers, even after they’ve already purchased the product. This is what’s called post-purchase marketing. While making the sale is great, continuing that relationship with the customer is how businesses can turn a one-time customer into a repeat customer. That correspondence makes customers feel like the company truly cares about them, and that they aren’t just a sales number.

The sale is just the beginning of the relationship between the customer and the company. The customer journey isn’t linear, it’s a loop. It doesn’t end once the customer purchases. If brands have an effective post-purchase plan in place, it can send customers back around towards the acquisition stage or straight to the purchase stage again. Post-purchase marketing, when done well, encourages repeat purchases and can even create brand advocates. Here are five post-purchase marketing tactics you can employ to increase retention:

1. Customer Support

Just because a customer purchased from you, it doesn’t mean they’re satisfied with the product. To better support your customer after a sale, keep communication lines open. The customer support team can create valuable content for customers like user-friendly guides on how to best navigate your product, or they can do it over the phone. Because the last thing you want is a disgruntled customer. Especially one that will rant on social media about their unpleasant experience.

2. Email Marketing

person using a laptop open to gmail next to an open notebook with a color swatch, pencil bag, and an open marker

Despite the popularity of other digital platforms like social media, email continues to be one of the most effective marketing tactics. Everyone has an email, and most people check it regularly. This is even more true for those working in business. To make it easier, automate email marketing campaigns. Whenever a customer takes a specific action, be it signing up for something or purchasing a product, it should trigger an email response. Just make sure the content is personalized enough so customers don’t feel like they’re just receiving a generic templated email.

3. Customer Feedback

black and white typewriter on table with a piece of paper sticking out that says review

One of the biggest benefits your business can get from post-purchase marketing is positive reviews. Asking customers for reviews gives you more insight into your products, services, and the overall customer experience. After all, knowing that there’s a problem is the first step in figuring out how to fix it. For those glowing reviews, your business can reuse those testimonials in future marketing efforts, which will help bring in more customers.

4. Refund Policy/Returns Process

While it seems counterintuitive, making your refund and returns policy clear helps both your customers and your business. When customers purchase something, there’s a level of anxiety attached to it. They want the money they spent to be well worth it in the end. Similarly, returning products can be a stressful process, so giving customers a quick but informative guide is helpful. Making both your refund and returns policy not only eases their anxiety but also lessens the chance they’ll get buyer’s remorse.

5. Social Media and User Generated Content (UGC)

selective focus photography of person using iPhone x

Lastly, businesses can use social media to connect with their customers. In a follow-up email post-sale, you can encourage people to engage with you on relevant social channels. You can create a unique hashtag to promote your business and encourage other users to share content with the hashtag, thus creating user-generated content (UGC). Or you can even run a competition on social media to increase engagement. UGC not only engages customers but also creates authentic content that you can repurpose in future marketing campaigns.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#businesstips #customerfeedback #customerjourney #customersupport #digitalmarketing #email #emailmarketing #marketing #marketingonline #postpurchasemarketing #refunds #returns #reviews #sales #smallbusiness #socialmedia #usergeneratedcontent

Dreamersi UI Update

9月

1日

We’re pleased to announce that we’ve now updated the user interface (UI) user panel for the non-admin users of our web hosting service, Dreamersi.

screenshot of the new user panel in dreamersi that shows the offers and services section and the online tools section

In this update, we've:

Organized and updated the "Offers and Services" section

Added "Web Design"

Added "Custom Development"

Dreamersi is our premiere hosting service that we’ve designed in-house that is perfect for your web and email hosting needs. If you need help setting up your site with our hosting services, we have an incredible support team who'd be happy to help. To contact our support team, you can call us at 800-232-3989 or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #dreamersi #email #emailhosting #hosting #pspinc #smallbusiness #softwaredevelopment #tech #technology #update #web #webdesign #webdevelopment #webhosting #website #websites #webtools

What is Machine Learning?

8月

31日

People commonly use the terms machine learning (ML) and artificial intelligence (AI) interchangeably. But they aren’t technically the same. Machine learning (ML) is just a subset of AI that refers to computers learning and adapting to new data without humans assisting them. Over the last ten years, ML has become one of the most critical parts of how AI works. And it’s only become more popular as Deloitte predicts the cloud ML market will reach $13 billion by 2025

Simply put, ML uses gathered and prepared data, be it numbers, photos, or text, and finds patterns and/or makes predictions. The more data human programmers provide, the better the program will be. After programmers supply the data, they then choose which ML model they want to use, and the computer trains itself. Then, programmers can also encourage more accurate results by altering the model and changing its parameters if needed.

There are three types of ML:

1. Supervised ML

Supervised ML uses past data to make predictions. As the most common type of ML, it uses labeled data sets and will become more accurate as the model learns over time. A widely used example is an email spam filter. It uses algorithms to predict which emails are spam and which aren’t after looking at data like past received emails. Email services that use ML for their spam filters include Gmail, Yahoo, and Outlook.

2. Unsupervised ML

Unsupervised ML finds hidden patterns in unlabeled data. An example of this would be Facebook’s facial recognition. When users post a new image, Facebook will predict who’s in this photo by looking at their friends’ profile pages, available images, and other available data. Then, users can tag those people in the image, if they want to.

3. Reinforcement ML

a man watching a youtube video on a tablet

Reinforcement ML goes through trial and error to make the best decision by training machines. This type of ML is generally used to increase overall efficiency. An example of reinforcement ML in practice is the recommendations a user gets after finishing a video on YouTube. Just like other ML types, the more data it receives, the more accurate it is. If users click on the recommended video but don’t finish it until the end, the machine understands that it wasn’t a great match.

While the benefits vary across industries, businesses can gain an overall increase in efficiency when investing in ML. And many ML tools are relatively inexpensive as well as easy to use. For businesses, both big and small, investing in ML can help save valuable time and money. So, it’s no wonder why so many businesses are already taking advantage of everything ML has to offer.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#ai #artificialintelligence #benefits #business #businessideas #businesstips #data #email #facebook #labeleddata #machinelearning #ml #programming #smallbusiness #spam #spamfilters #tech #technology #unlabeleddata #youtube #youtuberecommendations

Announcement: Spoof Filtering Update

7月

22日

As we announced earlier this week, we have been working hard to fix the issue of email spoofing*. We are happy to announce that we have updated our spoof filtering within our email hosting service, Dreamersi. To enable this new spoof filtering update:

screenshot of spam filtering in Dreamersi

1. Login to your Dreamersi account
2. Click "Spam Filter"
3. Click "Sender Filter"
4. Check "Spoof Filtering"
5. Click "Save" at the bottom

Once enabled, spoofed emails (which appear as emails sent from you but are actually sent by others) will go to your spam folders. You will then see them in you Spam Summary as shown below:
screenshot of spam summary with spoof filter enabled

screenshot of spam summary with spoof filter enabled

Thank you for choosing Pacific Software Publishing, Inc. and Dreamersi for your hosting needs.

*Email spoofing is a form of cyber attack in which a hacker sends an email that has been manipulated to seem as if it originated from a trusted source. Email spoofing is a popular tactic used in phishing and spam campaigns because people are more likely to open an email when they think it has been sent by a known sender. The goal of email spoofing is to trick recipients into opening or responding to the message. (source: techtarget.com)

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#announcement #blog #dreamersi #email #emailhosting #emailspoofing #pacificsoftwarepublishinginc #pspinc #spam #spamfilter #spamsummary #spoofing #tech #technology #tutorial #update #webhosting

Announcement: Spoofed email filtering fix in progress

7月

20日

Recently we have seen an increase in email spoofing* occurring with spam emails being delivered to inboxes.

Within the Dreamersi admin panel in the Spam Filter > Sender Filter settings we have a feature called "Spoof Filtering" to prevent this issue. However, we have noticed that spoofed email messages are bypassing this filter. We are actively working on a fix to ensure the filter is catching these emails before they reach your inbox.

In the meantime, if you receive any suspicious emails that appear to be from a trusted source, please take caution and avoid opening or interacting with them.

If you have any questions, or are experiencing issues with email spoofing within your email account please contact us at 1-800-232-3989 or by email at support@pspinc.com.

We are standing by to help you via phone and email.

Once issues with the spoof filtering feature are resolved we will make another announcement, as well as include steps on how you can enable this feature if you are not currently using it.

Thank you for choosing Pacific Software Publishing, Inc. and Dreamersi for your hosting needs.

*Email spoofing is a form of cyber attack in which a hacker sends an email that has been manipulated to seem as if it originated from a trusted source. Email spoofing is a popular tactic used in phishing and spam campaigns because people are more likely to open an email when they think it has been sent by a known sender. The goal of email spoofing is to trick recipients into opening or responding to the message. (source: techtarget.com)

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#business #email #emailhosting #emailspoofing #pspinc #spam #tech

Announcement: Mail Server Update

6月

2日

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in receiving emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- Jun 2nd (Thu) 9:00 - 9:30am

* Japan Time
- Jun 3rd (Fri) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#PSPINC #email

PSPINC What’s New Newsletter Vol. 112 “DENREI’s New Mobile App”

4月

22日

Last week, we announced that one of our online communities, DENREI, just launched a mobile app! We still have the browser version available, but we’ve created the app specifically to improve users’ experience. With the app, the sign-up and account set-up process is simpler, eliminating the need for an email client. It also comes with some additional features, making it easier to connect and converse with other members.

On the new DENREI app, users can easily send messages to their followers and read other community members’ broadcasts. DENREI was built for users looking to build and connect with unique and exclusive online communities.

For a full breakdown of some of the amazing features with DENREI’s new mobile app, please check out our announcement blog post.

So, download the free DENREI app today! Only available in the U.S on iOS.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #apple #blog #business #community #denrei #email #ios #mobile #mobileapp #online #onlinecommunity #pspinc #pspincwhatsnewnewsletter #tech #technology #web #webdevelopment

PSPINC Official Company Blog

フリースペース

What’s New Newsletter Vol. 160 “Email Marketing Compared to Other Marketing Tactics”

Dreamersi: Sender Verification Feature Available

Background of Development

Purpose and Features

What’s New Newsletter Vol. 151 “Email File Size Limits”

5 Post-Purchase Marketing Tactics to Increase Retention

1. Customer Support

2. Email Marketing

3. Customer Feedback

4. Refund Policy/Returns Process

5. Social Media and User Generated Content (UGC)

Dreamersi UI Update

What is Machine Learning?

1. Supervised ML

2. Unsupervised ML

3. Reinforcement ML

Announcement: Spoof Filtering Update

Announcement: Spoofed email filtering fix in progress

Announcement: Mail Server Update

PSPINC What’s New Newsletter Vol. 112 “DENREI’s New Mobile App”

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ワオ！と言っているユーザー

Background of Development

Purpose and Features

ワオ！と言っているユーザー

ワオ！と言っているユーザー

1. Customer Support

2. Email Marketing

3. Customer Feedback

4. Refund Policy/Returns Process

5. Social Media and User Generated Content (UGC)

ワオ！と言っているユーザー

ワオ！と言っているユーザー

1. Supervised ML

2. Unsupervised ML

3. Reinforcement ML

ワオ！と言っているユーザー

ワオ！と言っているユーザー

ワオ！と言っているユーザー

ワオ！と言っているユーザー

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