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PSPINC will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design, Custom Development, Email Marketing, a number of additional business tools, technical support, and so much more. Visit pspinc.com to learn more.

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PSPINC What’s New Newsletter Vol. 105 “Store and Share Your Passwords Securely with Pass Wizard”

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PSPINC What’s N...
Earlier this week, we announced that our password management software, Pass Wizard, officially came out of its beta stage. Pass Wizard was specifically designed to securely store and share passwords. We still have a free plan available, but we are now offering a paid plan for just $1.67/month (billed annually).

Pro users will have access to additional features for both individual users as well as groups. With the free plan, users can store up to 30 passwords. When using Pass Wizard Pro, users can store an unlimited number of passwords as well as take advantage of password-sharing features within their group. For small businesses, this is ideal as it eliminates the security risk of sharing passwords with employees via sticky notes or insecure shared documents.

For a full breakdown of some of the amazing features offered with Pass Wizard’s new pro plan, please check out our announcement blog post.

If you and/or your organization need a password management system, get Pass Wizard! You can store up to 30 passwords with our free plan or store and share an unlimited number of passwords starting at just $1.67/month (billed annually), making it one of the most affordable password managers on the market today.

Get started for free!


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#announcement #blog #business #businessideas #businessowner #businesstips #cyber #cybersecurity #passwizard #password #passwordmanagement #passwordmanager #pspincwhatsnewnewsletter #smallbusiness #smallbusinessowner #tech #technology #web #webdeveloper

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Pass Wizard - Pro Plan Now Available!

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Pass Wizard - Pro Plan Now ...
We’re excited to share with you that Pass Wizard, our password management system, is now officially out! We still have a version that is free-to-use (store up to 30 passwords). However, we’ve also added a Pro version packed with many more features, including storing an unlimited number of passwords. At just $1.67/month ($19.95/year), Pass Wizard is one of the most affordable password manager programs on the market today.

What is Pass Wizard?


man wearing glasses on a laptop

Pass Wizard is PSPINC’s password management system, which allows users to securely store and share their passwords. With Pass Wizard Pro, users can store an unlimited number of passwords as well as utilize the new group feature.

We’ve designed the system to focus on security by utilizing secure hardware and state-of-the-art systems with two-factor authentication (2FA) to ensure your data’s safe and protected.

Additionally, it’s an ideal management system for small businesses to securely share company account credentials with their employees. However, it’s also great for individual users who just want a safe place to store their passwords.

How much does Pass Wizard cost?


Pass Wizard plans

Pass Wizard offers a free plan which includes the ability to store up to 30 passwords. Our new Pro plan is just $1.67/month, billed annually at $19.95/year, which includes the storage of an unlimited number of passwords and a group feature if you buy multiple user accounts. For customers that want to add more users to a plan, an additional $19.95/year will be charged per user.

What can you do with Pass Wizard?


woman in red pantsuit standing in front of a laptop on a desk

• Store an unlimited number of passwords
• Add users to their group for an additional $1.67/month (billed annually)
• Share select passwords with other users within their group

How does the share feature work?


business people gathered around a computer

When adding a new password entry, Pro users have the option of sharing passwords by checking the “Share with group” option at the bottom of the page. When selected, that password will then be shared with other users that are a part of the group. Only passwords with that option selected will be shared with the group. The rest will be stored securely under the “My Passwords” tab. In addition, only the individual who shared the password will have the ability to edit or remove it.

Interested in trying Pass Wizard yourself? Visit us online and sign up for a free account to get started. If you enjoy the system and have more than 30 accounts to manage, you will be able to upgrade your account to Pass Wizard Pro from the My Plans page.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#announcement #blog #business #businessideas #businessowner #businesstips #cyber #cybersecurity #passwizard #password #passwordmanagement #passwordmanager #smallbusiness #smallbusinessowner #tech #technology #web #webdeveloper #webdevelopment

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Basic HTML and CSS Everyone Should Know

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Basic HTML and CSS Everyon...
Whether you’re a coder or not, some basic HTML and CSS knowledge is always a plus. While there are multiple website builders out there now that do all the heavy lifting, they’re not always perfect. Every once in a while, you’ll find a broken image. Or you’ll realize you want to re-format some text so that it’s centered on your homepage, but you don’t want it to apply to all the other images on the page. As far as web design goes, website builders generally work within templates.

From a user’s perspective, it means that when you change one thing, odds are it’ll also change other aspects of the webpage. For example, if you decide you want a header to be blue instead of black, the website builder you’re using will probably make all headers on your website blue. So having some very basic HTML and CSS knowledge will be helpful moving on. Plus, it’ll look good on your resume.

Header Tags


When building out the content on any of your website pages, you’ll need to have some headings. An easy way to do that with HTML is using what’s called header tags. There are six header tags, going from H1 to H6. The lower the number, the larger the font size. As a general rule, H1 tags should only be used once on a page, so it’s generally reserved for the page name. The reason why is because using more than one H1 tag can come across as spam to Google. So, it’s considered best practice to just use one. As for the rest of the header tags, you can use whatever size you think fits best for your page.

What Header Tags Look Like in HTML


header tags html view
header tags preview

Image Tags


image html tag

When inserting an image with HTML and CSS, there are a few things to keep in mind. For starters, you might want to use stock photos that are free to use. If you’re creating your company website, the last thing you want is to run into some copyright issues. Secondly, you’ll probably want to place it in a specific position (left, center, or right) and resize it so that it won’t be a tiny image on the page or take up the whole width of your webpage. When putting an image in HTML, you’ll want to use what’s called image tags, which will require you to add a source code.

As complicated as it sounds, it’s actually quite easy to do. In simplistic terms, it means that the HTML code needs to pull the image from somewhere, whether it’s a file stored somewhere on your site, or the image link if it’s an image you found online. Additionally, you’ll want to add alt and class tags to help improve the page’s overall search engine optimization (SEO) and make it clear which element you’re editing when you move over to CSS. For this example, I’ve found a picture of a mountain on Pexels, a free stock photo site. So I’ve inserted the link to the image as the source and entered the word mountain in the alt tag and because I want to change the picture’s position later, I’ve named the class center.

image css tags
image after putting tags in css

To change the image’s overall position and size, you’ll have to add some code into CSS. Say you put your mountain image into HTML but you soon realize it’s too big and not centered. What you’ll want to do next is enter “.center {“ in CSS to start the process. After that, you’ll want to resize your image through percentages (rather than pixels or inches). That way, it’ll still be responsive when you look at the page on a mobile device. For this example, let’s make the image height half of what it originally is and the height 70%. To center it, you’ll want to set the left and right margins to auto and make it a block element with the display tag. And lastly, you’ll want to remember to close it with a “}” symbol.

Paragraph Tags


paragraph tags in html

So say after you put your headings and images, you want to add some body text. In HTML, they’re called paragraph tags and it’s perhaps the easiest HTML you can learn, comparatively. All you have to do is start with a paragraph tag, insert whatever written content you want in there, and then close the tag. Simple as that. For the example above, I’ve just inserted some Lorem Ipsum (dummy text).
paragraph tags in css
body paragraph text preview

If you want to change the position of that text, you’ll do something similar to what you did with the image tags in CSS. Say you want it to not take up the entire width of the page so that there’s some white space on both sides. To do this, you’ll want to add some padding on both sides so that the text won’t take up the full width of the page. To do that, you’ll add the padding-left and padding-right tags to your CSS and add a percentage. For this example, I’ve set them both to 20%.

If you want to put in some extra HTML and CSS practice, CodePen is the perfect site to do just that. Plus, you can find some cool designs on there too with the full HTML and CSS for you to use on your own site. After that, you can add it into your own site, which most website builders support. In fact, PSPINC’s web building tool, WebdeXpress, as well as PSPINC’s blogging platform, Bloguru, supports HTML and CSS.

The last thing I’ll leave you with is this: always to close your HTML and CSS tags. For HTML it’s adding </> to the corresponding tag. For CSS, it’s simply adding “}” after all your tags for each element. If you don't have the time to inspect and add to your website's code or if you find it all too technical, consider letting PSPINC help by requesting a quote.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #bloguru #bodytext #business #businesstips #coding #css #headers #html #images #paragraph #web #webdev #webdeveloper #webdevelopment #webdexpress #websitebuilders #websitedesign

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What is a Customer Persona?

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What is a Customer Persona?
If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further by creating a fully-developed customer as if it were a real person. By definition, a persona is a composite sketch of a key segment of your audience. It requires some creative brainstorming but should still be based on some evidence, like information on your past customers.

This persona should envelop everything you think your ideal customer would be like for this specific campaign. Usually, the targeting process involves the assembly of some basic demographic information (age, gender(s), location, etc.). But creating a persona requires digging deeper into that information and adding some behavioral and psychographic details.

How to Create a Persona


a woman holding a small plaid purse in one hand and small shopping bags in the other

For example, imagine you’re an affordable product packaging company coming out with some new sustainable and biodegradable packaging. After some conversations, you decide that you want to target small organic food companies. So, what are those business owners like? Do they skew more male or female? How old are they? Where do they live? Are they married? Do they have kids? How much money do they make a year? These are all questions you should be asking yourself. And these are all things you’ll need to do some research to figure out.

But if we’re being completely honest, all of these questions should be answered when you’re developing your targeting strategy. Again, the creation of a customer persona takes this even further. Once you have all this information, you’ll start creating an entire personality going off of all the information you just discovered. You’ll give your persona a name and find a stock photo to represent him/her and start building it out even further. And for the record, giving your persona a name and photo is an important step because it makes him/her feel more real and that will help you in the long run for your campaign.

Giving your Persona a Personality


a man sitting on a bench near a plant with a small cup of coffee in one hand while one leg is crossed above his other knee

After defining your persona’s demographic information, you’ll start writing out their personality. What are they like? Are they outgoing or shy? What are they interested in? What does a day in their life look like? How do they behave online? These are all questions you’ll need to answer to develop a realistic and effective persona. But the most important questions will be answering these two questions: What motivates them and what frustrations do they have?

These two questions should be where your campaign can jump in. If we go back to our earlier example, a common motivation for any business owner is that they want their company to succeed. But maybe this organic foods business owner is frustrated by how much waste food companies produce in terms of product packaging. They’re interested in switching their packaging to something more sustainable, but they’ve found that most sustainable packaging is too expensive for them. This is where your biodegradable, but affordable packaging could solve their problems.

How Personas Help Marketing Efforts


a woman and two men looking at a piece of paper that one is showing while they're all sitting at a desk with a laptop in view and papers spread on the table

After figuring all this out, you can better market your products because now, when you’re creating marketing materials, you’ll refer back to your persona. If your persona saw this ad on social media, would he/she click on it? Would they go through the entire purchase based on this ad? If the answer’s no, then you probably shouldn’t devote your time and resources to this effort and figure something else out. And because you gave your persona a name, you can argue that that ad won’t work because Charlie would never click that. And that sounds much more convincing than saying, “I don’t think our target market will go for that ad”.

Customer personas can be a powerful tool for a marketing campaign. But only if you commit to the idea and all the details necessary to develop an effective strategy. It’s easy to create a fictional person and pretend like they’re one of your customers. But it takes much more work to build one out to the point of knowing who that person is and applying him/her to your overall campaign. From there, everything becomes easier because you’re basing your marketing efforts on that persona from what platforms to invest in to the kinds of messaging these ads will have. While building a customer persona takes a good amount of time and effort to put together, it’ll be well worth it in the end.

If you and your business need help developing a customer persona or require a consultation for your marketing needs, please feel free to contact us by phone or email or request for a quote on our Online Marketing page.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #business #businessowner #businesstips #customerpersona #digitalmarketing #marketing #marketingcampaign #marketingonline #marketingresearch #persona #smallbusiness #targeting

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What Content Monetization Looks Like Today

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What Content Monetization Look...
With the explosion of content creators over the past ten years, give or take, content monetization has changed the way people make money online. To start, content monetization is the process of making money off of the content you produce. This content could virtually be almost anything: videos, images, audio, text, or a combination of these formats. The most obvious examples consist of influencers on social media (YouTubers, TikTokers, Instagram models) and large publisher sites (like Buzzfeed).

The History of Content Monetization


someone recording a musician playing guitar and singing from a phone


But for a long time, content creators essentially created content for free, for either entertainment or educational purposes. When the concept of YouTubers exploded, people who made it big on the platform didn’t start making videos to make money. They started filming themselves to have fun or to educate others on what they thought more people should know. But once YouTube realized the potential they had on their hands, they dove into content monetization. And other major content-heavy platforms consequently followed. For written content, bloggers and publisher sites mainly generated money through advertising revenues. But when those started to drop, they too looked into content monetization models.

The simplest approach was simply placing ads around the content or before, during, or after the content (for video and audio content). Then, website traffic would mostly determine how much money the creator would make. It sounds simple enough but now there are multiple monetization models people can use to get paid online. But in reality, content creators experiment and adopt multiple content monetization models to find the ones that work for them.

Types of Content Monetization Strategies


1. Selling exclusive rights


someone signing their name on a legal document

This method is by far the fastest way to convert your content into revenue. But it comes with a catch. You’d have to relinquish all rights to the work, which includes any copyright or royalties. Simply put, this is like a work-for-hire type of method where you create and sell the content you create. This process could happen in one of two ways. You can create the content and sell it after you’ve already finished. Or you can find a buyer and he/she will tell you what to include in that content, much like ghostwriting or freelancing.

2. Affiliate sales


someone holding a credit card in one hand while her other hand rests on her laptop keyboard that's open in front of her on a desk

Affiliate marketing simply put is promoting third-party products and earning a percentage of those sales. This could be through referral links that you’d put somewhere in your blog post or the description for your YouTube video. Or they can be through referral codes that you can shout out in your podcast or the actual video. However, it’s not always as easy as it sounds. It’s one thing to promote the product or insert the link into your blog post. It’s a whole other struggle to get the user to not only click on the link but also purchase that product. Regardless, content creators who use this method work within an affiliate program, much like PSPINC's YourHost Affiliate Program. Within those programs, a unique referral links gets created and creators can then promote that product or service to get people to purchase it. It's not always easy, but if your content performs well on a regular basis, affiliate marketing could be the right content monetization model.

3. Subscriptions/memberships


computer graphic with log in to continue written on the screen with an insert email text box and a continue button. Underneath, there's also a see subscription options written.

If you’ve ever tried to visit select sites like the New York Times and you click on an article to read, a pop-up appears for you to create an account. Most of these sites consist of larger brands that have a consistent readership so they can get users to sign up for a membership and/or subscribe to get access to their content. But it’s more than just getting a reader’s name and email address. It also requires them to pay to view that content. To gain access to exclusive content, whether it’s news articles, blog posts, images, and/or videos, users have to pay to get it. And that is the subscription model at play when it comes to content monetization.

4. Donations


someone holding a box that says donations

Have you ever seen a pop-up that asks you to donate? For example, Wikipedia does this now from time to time. That’s content monetization at work. Publishers will directly ask for money to help keep their site running in the form of donations. But even if users don’t donate anything, they can still read, view, and/or watch whatever the content is for free. Unlike the subscription/membership model where users are forced to pay to view it.

5. Sponsored content


#sponsored in big letters

If you’ve ever seen a post on social media with the hashtag, #sponsored, that’s content monetization. Or for YouTube videos, if you’ve ever seen the tag, “Includes paid promotion” in the bottom left corner, that’s also sponsored content. What this usually entails is a brand seeking out an influencer, another brand, or a publisher that has the right blend of three things. A good number of followers, viewership, and/or website traffic, and someone (whether it’s another brand/publisher or an influencer) whose personality matches their brand and what it stands for.

How much it costs and how much return you’ll get for that sponsored content depends on how big the influencer is, how much exposure the post gets, and how much that influencer is charging. Regardless, sponsored content helps increase a brand’s overall reach and engagement and ultimately, sales.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#audio #blog #business #buzzfeed #content #contentcreation #contentmonetization #digitalmarketing #images #influencermarketing #influencers #instagram #marketing #marketingtips #memberships #publisher #smallbusiness #subscriptions #tiktok #videos #youtube

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PSPINC What's New Newsletter Vol. 100 "Attracting Customers with your Website"

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PSPINC What's New Newslette...
I want to attract people to my website. There are many ways to do that like advertising online or optimizing the site for search engine optimization (SEO), but have you thought about something more basic? Before you think about how to better attract people towards you site, have you ever thought about why you go to a website? What website acts as your homepage and what pages do you visit the most often?

In 2021, the most visited websites were:


someone on their phone open to the TikTok app


    1. TikTok

    1. Google

    1. Facebook

    1. Microsoft

    1. Apple

    1. Amazon

    1. Netflix

    1. YouTube

    1. Twitter

    1. WhatsApp


As you can see, these sites are designed to attract people. Their content is updated every hour, every minute, and every second of every day. However, you’re focused on getting users to come to your company’s website, more specifically, your homepage. Moreover, your goal is to get traffic that is comparable to these sites.

a look at website traffico n a tablet

Even if the amount of website traffic towards your site is small, you need to update the content on your site frequently if you want to see that number increase. It’s important to give your customers a reason to come back to your site time and time again. And you can do that by regularly posting new information that is important to them.

Next, it’s also important to promote your site through mediums other than your own website. This includes eliciting reviews of your products and/or services and publicizing your activities on social media. A website that’s left unwritten won’t attract people. If you want more people to see your website, it goes without saying that you need to provide them a reason to see it.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#amazon #apple #business #businesstips #content #facebook #google #homepage #microsoft #netflix #smallbusiness #socialmedia #tiktok #twitter #upates #webcontent #webdevelopment #website #websitecontent #websitedevelopment #whatsapp #youtube

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PSPINC What's New Newsletter Vol. 99 "Authenticating companies with domain names"

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PSPINC What's New Newslette...
Why do companies, organizations, and sole proprietors have websites with their own domain names? Have you ever wondered why you need a unique domain name for your website? The answer is simple. It’s to drive awareness towards the existence of your company.

There are many ways to share information about your company. There are numerous social media platforms like Facebook, Yelp, Twitter, Instagram, LinkedIn, YouTube, and many more to do just that. However, it’s hard to authenticate your company’s presence just on these platforms. It’s easy to create a page on any of these social networks. Anyone can do it, and they can do it for free. So, it’s unfortunately not clear proof that the company really exists just from social media profiles alone.

A domain name, on the other hand, belongs to the company or organization that registered it. No one else can have it because of that. Additionally, SSL certification guarantees the company’s existence while also encrypting communications. To authenticate the information you have on Facebook, Yelp, Twitter, Instagram, LinkedIn, YouTube, and any other platforms you use, you’ll need to operate a website with your own domain name. So, naturally, you should also run your email on the same domain.

While Gmail is convenient, it goes without saying that it’s more trustworthy to use your domain name in your email. But it’s also useful to note that you can use your domain name for your email but still use Gmail to send and receive emails. If you have any questions about getting a domain name and creating a website, please contact Pacific Software Publishing, Inc. at any time.

Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#authenticity #business #businesstips #company #domainnames #domains #email #facebook #gmail #instagram #linkedin #smallbusiness #socialmedia #socialnetworks #sslcertification #tech #technology #twitter #webdevelopment #website #yelp #youtube

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How Companies Use AI

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How Companies Use AI
Although AI seems like a newer concept, it’s actually been around for quite some time. In fact, the first instance of modern AI happened in 1956 at the Dartmouth Summer Research Project on Artificial Intelligence (DSRPAI). There, the term, artificial intelligence was coined after Allen Newell, Cliff Shaw, and Herbert Simon presented their program, the Logic Theorist, designed to imitate the human’s ability to problem-solve. So to say technology’s gone a long way since then is an understatement.

Now, we live in the “big data” age, which is why AI's become a much bigger trend in recent years. We're now in an era where computers can hold and process an immense amount of data. Much more than any human being could process. And now, we’ve gotten to the point where companies can use AI to streamline processes, increase efficiency, and better market to their customers.

Administrative and Financial Services


open laptop next to papers spread out on a desk with a phone open to the calculator app and stacks on money

To perform fairly simple administrative and financial tasks, many companies use AI to do the work that used to be done by human beings. From a simplistic point of view, these robots are essentially inputting and consuming data and then doing the appropriate action needed. These tasks include transferring data into records, updating information, and fixing various system failures. For example, businesses can store information like name and email after making a sale or update customer files in situations when a customer moves or changes their phone number. Even PSPINC uses it with PSP Pilot, which is our free CRM service that helps businesses manage tasks and customer data.

Additionally, AI can streamline processes for the financial sector. One example of this is replacing a lost or stolen credit card. After handling the customer on the phone, robots will reach into multiple different systems to handle the whole ordeal. Companies also use AI to help detect credit or insurance fraud

Customer Service


a call center woman with a headset wearing a yellow blouse with another call center employee in the background

One very common AI practice is to use it to improve customer service. For example, many companies will embed a chatbox into their website, specifically designed to respond to customers’ questions and requests. Or they have an AI robot answer the phone when customers call in for support.

But for companies that handle more complex problems, automated phone calls aren’t always ideal. In fact, PSPINC still uses live support technicians to handle customer calls. However, AI is still very beneficial for businesses looking to streamline the customer service experience. AI allows companies to give their call center employees a break by using robots to provide 24/7 customer service on issues like password assistance or basic tech support questions.

Targeted Marketing


marketing professionals sitting at a table with analytical documents and a laptop in front of them cheering


Have you ever looked at something on a shopping site only for something similar to show up as an ad on your Facebook page? Or sometimes, you’ll see the exact product you were looking at earlier. That’s AI’s targeted (or retargeted) marketing hard at work. Using customers’ browser histories, robots can recommend similar products and services that the algorithm believes they’ll like as well. All of this, in turn, helps businesses increase not only sales but engagement and personalization.



Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#adminstration #ai #artificialintelligence #automatedphonecalls #bigdata #blog #business #businesstips #chatbox #customerservice #finance #marketing #pspinc #targetedmarketing #technology

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PSPINC What's New Newsletter Vol. 95 "Running a company with just a cell phone"

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PSPINC What's New Newslette...

Recently, some people seem to be doing work related to their companies using only their cell phones. Cell phones are indeed more convenient than PCs when it comes to email, chatting, and social networking. However, even if you look at the back-office functions required for business, such as accounting, many tasks cannot be done on a cell phone.


As is the case with us, we don't carry our PC with us when we go out for work unless there is a good reason or a business trip. Therefore, I believe that cell phones are a convenient and indispensable tool, but I don't feel that they are a replacement for PCs.


How do you use your cell phone? Do you use your cell phone for shopping? Is there any research that you do on your cell phone? As the functions of cell phones improve, the ways we use them will change as well. We believe that we need to target cell phones in our future development.



Pacific Software Publishing, Inc.
info@pspinc.com
https://pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808






Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#Business #BusinessPhone #BusinessTools #Cellphone #Computer #Development #Phone

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Employee Spotlight: Meet Marcus

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Employee Spotlight: Meet Marcus
At PSPINC, we pride ourselves in offering our customers the best in customer support. This is thanks to our amazing support staff. In this series, we will highlight and showcase a number of those friendly faces who are standing by to take your call and/or email, help with your IT problems, and assist with your online solutions.
Marcus
 

Meet Marcus

Marcus is one of our Support Technicians. We sat down and asked him a number of questions to get to know him better!

What do you do at PSPINC?
I help customers with questions or problems they are facing with email, their website as well as some general PC questions.

What does a typical day on the job look like for you?
We go through emails and phone calls from customers to solve their problems. If needed, we report issues to our R&D department.

How did you first learn about PSPINC?
I learned about the position at PSPINC through a friend.

What’s your favorite part about working here?
Helping customers troubleshoot and fix their issues.

How has PSPINC helped you in your career development?
I have learned a lot about how things work in the background for websites and email.

What are three words to describe PSPINC?
Diverse, supportive, and welcoming.

Before working at PSPINC, what was the most unusual or interesting job you’ve ever had?
I worked as a game tester. It was a very good experience working within a big company and being able to play games before they came out.

What advice do you have for prospective candidates?
Searching and investigating issues on your own will teach you a lot. However, you can always ask your colleagues if you have questions.

What are some of your hobbies?
Watching American football.

What is your favorite food?
Pho

What is your favorite movie?
Die Hard and The Lord of the Rings.

Where would you like to travel to?
Arizona to see the beautiful desert.

Any other random facts you would like to share?
I also like playing video games.

We hope you enjoyed getting to know Marcus today! If you are experiencing any problems with your website or email call Marcus at 1-800-232-3989. He is standing by, ready to help you out.

Do you like what you heard about PSPINC? Check our open positions, we are always looking for talented individuals looking to fast track their career in technology!
 
 

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

 
PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Dreamersi ImaMenu InformakersJapanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
 
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#CustomerSupport #EmployeeSpotlight #Employees #blog #business #businesstips #customerservice #itsupport #pspinc #sales #smallbusiness #tech #technology #website

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