PSPINC Official Company Blog

What Goes into an Effective Marketing Plan?

5月

10日

There can be a lot that goes into marketing for a business. And it can be overwhelming. But having an overarching marketing plan to do so makes it much easier. It’ll outline what needs to be done and what the intended results will be, not just to your marketing team, but to the entire sales team. You might have some initial ideas of what you want to do to market your product, service, and overall brand. But they might not be the best idea. Or it might be a good idea that could use some improvements that a plan could provide.

A marketing plan, for the rest of the sales team, presents an overhead look at your ideas professionally. For the marketing team, it serves as an organized outline for people to fill in throughout the process. But while every brand and plan will undoubtedly be different, there are still fundamental parts of every marketing plan: research, objectives, a strategy statement, a buyer persona, a customer journey, tactics, and mockups. And having them in your marketing plan will help marketers ensure they’re prepared.

Initial Steps

Every marketing plan starts with research. Regardless of your business's industry, it’s constantly changing and evolving. And you’re expected to change with it. More than that, research also helps you as a marketer get a better idea of the company’s overall identity and what you can highlight in a marketing campaign. And it’s important to point out that you may not have discovered this information without doing research to find it.

That research can also include creating a customer persona and journey, which will give you a better understanding of who your customers are and how they interact with your brand. And it’ll make it easier to create your objectives and strategy statement. As we’ve discussed before on this blog, your marketing objectives are essentially like your goals. And remember to use the SMART acronym when you create them. And a strategy statement encompasses those goals into a single statement, one that will guide your overall marketing efforts for your campaign moving forward.

Tactics & Mockups

three people crowded around a long desk with one woman sitting and showing something on a tablet to everyone else

Once you’ve completed the initial steps, it’ll be easier to determine how to achieve the goals you’ve set for your marketing team for your overall campaign. In marketing, tactics are strategic actions that directly correspond to your objectives. And your strategy statement will help guide you in the right direction when it comes to your content. Depending on what you want to achieve during your marketing campaign, tactics can range from search engine optimization, social media marketing, and email marketing, among other things. And to make it easier, creating mockups, or visual representations of what your final product will look like, will help you later when it’s time to prepare assets.

Overall, there are multiple steps in constructing an effective marketing plan. For marketers, having one in place helps immensely in better organizing your marketing ideas for your campaign. For everyone else at the company, it gives them a good idea of what you plan to accomplish and how. And that can be very powerful because often, your marketing team isn’t in charge of how much the company can spend on marketing efforts. The more people know about what you plan to do with the money they give you, the more likely they’ll be open to an increased budget. So, a marketing plan isn’t just a way to organize your thoughts as a marketer, it also serves as a proof of concept for the rest of your team. If you're looking for more marketing help for your small business, contact our marketing professionals at PSPINC. We'd be happy to help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #goals #marketing #marketingdigital #marketingideas #marketingplan #marketingstrategy #marketingtips #mockup #objectives #sales #smallbusiness #smartobjectives #socialmedia #strategy #tactics

Marketing Objectives and a Strategy Statement

5月

3日

The elements of a good marketing plan include two things: marketing objectives and a marketing strategy. Many people mistake an objective and a strategy as being the same thing, when, in fact, they are not. An objective is a more specific path to take to achieve your business goals. Examples include increasing brand awareness or increasing a certain perception about your product or overall company. A strategy, however, should encompass your objectives and steer your overall plan in the right direction. And constructing a strong strategy statement helps you do that.

For example, if you own a small business, you’ll likely want to increase its overall brand awareness. But your marketing plan still needs a focus. The best way to figure out what to focus on for your marketing plan is to research. What is it about your company that makes it different from others on the market? What part of your product or overall company do you want more people to know about? That’s where you should start.

SMART Objectives

When creating your marketing objects, a helpful acronym you can use is SMART. It stands for specific, measurable, attainable, reliable, and timely. Every business has goals in mind, but when you create SMART objectives, it narrows down your focus and guides you toward those goals. Without them, you’ll have goals without any clear direction or tasks going forward. And it’s hard to accomplish a goal if you don’t know where to start or how to achieve that goal. Creating a SMART objective means determining a more specific goal in mind, one that will focus on growing your brand on a single platform, like Instagram or your website. It means using specified but practical numbers and setting a definitive deadline for yourself.

For example, maybe you want to increase your brand awareness by increasing your overall website traffic. To determine a realistic number to grow by, look at the average amount of traffic on your website and base your objective on that. When looking at how to achieve that goal, marketing tactics could include improving your site’s search engine optimization (SEO), growing your social profiles, increasing email subscribers, or other avenues. For example, if you average around 120 users a day and determine that your site has poor overall SEO, you can strive to increase your average daily user count by 10% by making technical SEO fixes, which would also increase your site's organic search engine results page (SERP) ranking. If you're looking for tips on how to grow your social media pages, check out our new YouTube video.

A Marketing Strategy

Being equipped with those objectives makes forming a strategy that much easier. While your marketing objectives give you a clear set of steps for you to take to achieve your overall goal, your strategy statement will help inform them. It’s easy to say you want to grow your business online, even with specific goals in mind. But it still requires a sense of direction. How will you encourage users to subscribe to your email newsletter or follow you on Instagram? That’s where your strategy statement can help you. To construct one, it’s best to think about what makes your business unique or what you want potential customers to know more about. The question you really need to answer is: why should a customer choose your company over another? And what benefit can you leverage as a smaller company?

Whatever it is, use that to construct your strategy statement. For example, if you’re a smaller airline company looking to promote your family plans and overall safety, your strategy statement could be: “Fly with us, North America’s safest choice for family-friendly travel”. So, while people may use marketing objectives and a strategy statement interchangeably sometimes, they are different. They each help to inform the other and work together to help give marketers a clear direction in their overall marketing campaigns. And it’ll help you market your business moving forward. If you need any marketing help for your small business, reach out to our marketing experts here at PSPINC.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #email #marketing #marketingdigital #marketingobjectives #marketingstrategy #marketingtips #sales #smallbusiness #smartobjectives #strategy #strategystatement #tech #technology

Create an Effective Marketing Strategy with a SWOT Analysis

4月

5日

The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company currently stands. One of the most important parts of marketing is research. After all, you can’t market for a company without knowing anything about what the company does, how it operates, what it sells, and how it compares to others on the market. The best way to start the research process is with a SWOT analysis.

A SWOT analysis also referred to as a situation analysis, stands for Strengths, Weaknesses, Opportunities, and Threats. It looks at what the company excels at, where it could improve, and where they stand amongst the competition while helping identify ways it could improve. It gives marketers a basic outline of the company, which will lead them to conduct further research on not only the company but also its competitors and their industry.

How to Create a SWOT Analysis

a woman standing in front of a white board with a swot analysis drawn on the board

Research should always be at the start of every marketing process. A SWOT analysis just makes it easier to organize that research. There’s basic information like a company’s name, history, among others. Then, you can look into identifying what makes this company different than others. What are the best parts of this company and where can they improve? It’s through this research that you’ll get a better idea of what the industry looks like as a whole and where this company fits in.

Creating the SWOT analysis after that is simple; instead of writing it all out in a report, draw out a two-by-two table, labeling each quadrant with Strengths, Weaknesses, Opportunities, and Threats. Then, as your research progresses, fill them out with the appropriate data. It’s that easy. While this won’t be everything you need to know before creating an effective marketing plan, it will, at the very least, give you a good start. A SWOT analysis tells you what issues you should address and how the business can grow, all of which will only strengthen your overall marketing strategy and plan moving forward.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingonline #marketingresearch #marketingtips #research #sales #smallbusiness #socialmedia #swot #swotanalysis #tech #technology

Everything You Need to Know About the Potential TikTok Ban

3月

29日

TikTok is a short-form video-sharing app geared mostly toward Gen-Z. Content on the platform ranges from cooking videos to funny animal clips to practically anything you could think of. According to Business of Apps, as of January 2023, TikTok had almost two billion monthly active users globally. And this doesn’t even include users from China since the app uses a different name there. As of just last week, TikTok’s CEO, Shou Zi Chew, boasted that TikTok now has 150 million active monthly users in the U.S. alone. But this claim also comes amongst talks over a potential ban of the app.

TikTok’s Data Security Concerns

close-up of the settings app in the iOS interface

The app, while popular, poses privacy and data security practices for one big reason: TikTok’s parent company, ByteDance, has ties to China. Other countries worldwide, including the U.S., have banned the app altogether or restricted its use in certain cases. For example, India placed a ban on not only TikTok but also other Chinese-owned apps like WeChat, and Pakistan banned the app at least four times. While the U.S., Canada, and Taiwan haven’t officially banned the app, government-issued devices only have restricted access to TikTok. However, there isn’t currently any hard proof of these privacy concerns; it’s more of a concern for what China could do with TikTok’s users’ data in the future.

To counteract this potential, the U.S. government created the RESTRICT Act. This bipartisan bill, in short, allows the secretary of Commerce to ban apps that pose a risk to U.S. national security. It doesn’t explicitly name TikTok, but it covers companies owned not only by China, but also by Cuba, Iran, North Korea, Russia, and Venezuela. Last week, Chew faced congress to answer questions they had over TikTok's data concerns. Unfortunately, it didn't seem to change the status quo as many representatives didn't seem to know much about how the app works. While this bill exists, U.S. lawmakers, including President Biden, aren’t pushing to ban the app. Instead, they’d much prefer it if a U.S.-owned company acquired ByteDance, removing its ties to China.

How Advertisers Are Responding

two women having a meeting in the office

Despite the uncertainty about the app’s future, advertisers are sticking with TikTok and are largely unfazed by it. Privacy and data security concerns on social media are nothing new to marketers. Facebook and Instagram’s parent company, Meta, is still a formidable force in the social media market today. Especially for marketers, as Facebook’s ad business has only gotten stronger since. So, it’s safe to say they were able to walk away mostly unscathed from the Facebook and Cambridge Analytica data scandal in 2015. So, with this example in mind, marketers know the privacy issue concerns will eventually die down.

Marketers have experienced this wave of security concerns for social media in the past, only to see it ultimately pass. So, for now, advertisers are sticking with TikTok and keeping their ad spend on the platform. And for marketers who have employed a TikTok-first approach, they’re sticking with it, despite the threat of a ban. TikTok, for better or for worse, delivers droves of the Gen-Z audience, making it an attractive marketing platform. So, as far as advertisers are concerned, TikTok is here to stay.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertisers #advertising #app #branding #business #businesstips #cybersecurity #data #datasecurity #marketers #marketing #marketingdigital #marketingnews #marketingtips #security #smallbusiness #socialmedia #therestrictact #tiktok

What’s New Newsletter Vol. 156 “Focusing on Customer Experiences”

2月

24日

Some customers hate dealing with customer service. Part of it’s because it means they don’t know how to use something or something isn’t working properly. But another big reason why is that many customer service experiences can be frustrating. Instead of being helpful, the support staff isn’t always the best at helping customers, and there’s been plenty of instances where they’re outright rude. So, when companies focus on delivering great customer service, it shows. And it brings those customers back without the dread they may feel when dealing with other companies.

Here at PSPINC, we have a real, live support team because we want to make that personal connection with our customers. When customers call us, they know exactly who to ask, and their support technician will remember them from the last time they called. Keeping our focus on creating and maintaining those relationships not only results in a world-class support team, but also simplifies and improves the overall experience for our customers. So, if you need any IT support, contact our support team who would be happy to take your call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #customerexperience #customerservice #customersupport #itsupport #pspinc #pspincwhatsnewnewsletter #smallbusiness #support #tech #technology #techsupport

What is Location-Based Marketing?

2月

22日

Within the last few years, personalization has become a higher priority in marketing efforts, as many customers expect it on some level nowadays. In fact, a 2021 report from Mckinsey & Company found that 78% of consumers are more likely to purchase from a brand more than once if they personalize their marketing efforts. They also found in that same study that 70% of consumers not only expect personalization but are also frustrated when they don’t find it. As a result, 62% of consumers in 2022 reported a brand would lose their loyalty if they don’t get a personalized experience, an increase of 17% according to Twilio’s 2022 State of Personalization Report.

It could be as simple as referring to users’ first names in an email or customer support call or as complicated as targeting and retargeting users that would most likely be interested in what you have to offer them based on their search history. For companies with physical storefronts, one personalization marketing effort could include location-based marketing. As the name suggests, location-based marketing targets potential customers based on their physical location to capture potential customers at the right place at the right time with the right message.

Types of Location-Based Marketing

There are five different types of location-based marketing:

1. Geotargeting

Geotargeting targets users based on IP addresses, usually connected to a potential customer’s mobile device. The most popular example is Google’s search results. For example, if you search for “grocery store”, Google will use your device’s IP address to show you results of grocery stores currently near you.

2. Geofencing

Instead of IP addresses, geofencing uses GPS technology to target users. Once a target customer crosses a pre-defined border, they receive a message via a text message or push notification on their device. This is an ideal method for advertisers looking to target people in a specific area in real-time, getting potential customers right when it matters.

3. Beaconing

This approach uses beacons, or radio transmitters that emit signals towards a specific position. Advertisers place these beacons in a specific spot to connect with devices connected to Bluetooth or Wi-Fi to target users. Once these users enter a designated area, it’ll signal to the beacon and users will get an in-app or email notification. Unlike geofencing, users have to opt-in and enable Bluetooth for advertisers to send content to their device, which personalizes the experience for users while also respecting their potential privacy concerns.

4. Mobile Targeting

Mobile targeting refers to ad platforms like Google Ads that let advertisers target users directly based on their mobile devices. While Google Ads can target users based on a variety of different devices, including desktop, tablet, or mobile, we’ve found that mobile users generally make up a large portion of overall users on Google’s display network.

5. Geoconquesting

Geo-conquesting, while it uses GPS technology like geofencing, aims at diverting potential customers from your competitors. It works just like geofencing except instead of creating a border around your storefront, geo-conquesting consists of setting up a perimeter around your competitor’s location.

For example, Burger King used this method to their advantage in 2018 when they promoted their app to people who were within 600 feet of a McDonald’s store. For those customers, Burger King not only promoted their app, but also advertised a limited offer for a one-cent Whopper.

For businesses, especially those with physical locations, looking to further personalize their marketing efforts, you may want to look into location-based marketing tactics. And for those looking for more digital marketing help, we have plenty of experts who’d be happy to help!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #businesstools #digitalmarketing #ipaddress #location #locationbasedmarketing #marketing #marketingdigital #marketingtips #mobile #personalization #sales #smallbusiness #tech #technology #web

What’s New Newsletter Vol. 155 “Google Ads”

2月

17日

The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Google Display Network (Google’s advertising network) reaches over 90% of worldwide internet users isn’t the only reason advertisers love it so much. It’s also the fact that Google Ads can fit with almost any budget. And Google specifically designed its algorithm to help marketers accomplish their marketing objectives.

For a small business, Google Ads is arguably the best way to increase brand awareness. Google’s Display Network reaches over one billion users every month, which is a testament to how much potential reach your ads could have. An effective Google ad campaign is highly dependent on two things: overall budget and effective ad copy and graphics. But striking the right balance between the two isn’t a skill every small business owner has. That’s why we offer marketing services to those who could use a little more help with their marketing strategy. And that, of course, includes helping you create an effective paid ad campaign on Google.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #b2b #blog #branding #business #businesstips #businesstools #digitalmarketing #google #googleads #marketing #marketingdigital #marketingtips #pspincwhatsnewnewsletter #smallbusiness #socialmedia #tech #technology #web

How To Market Your Business with QR Codes

2月

15日

Within the last few years, QR (quick response) codes have become more popular, serving as a contactless, and therefore, sanitary, way of providing customers with information in person. A QR code is a graphical representation of digital data like a barcode. However, the difference between the two is that people can use a smartphone to scan QR codes because most have a QR reader built in.

Engineer Masahiro Hara first invented QR codes in 1994 to track vehicles and assembly line parts, but they didn’t become popular until the invention of smartphones. But even then, users still had to download an app to scan the QR code, crippling its adoption. Then, there was another surge in 2017 when Apple integrated a QR reader into their phones, and other smartphone companies followed suit. But that also died out shortly afterward. Then, the popularity of QR codes returned in 2020 amidst the Covid-19 pandemic.

Marketing with QR Codes

O

ne of the most popular use cases involves companies marketing their business with QR codes. For businesses with physical locations, QR codes bridge the gap between digital and non-digital marketing efforts. Not to mention, they’re generally free or inexpensive and easy to use. With QR codes, marketing to customers in person becomes much easier to track and measure. Some marketing examples of QR codes in use include:

QR code menus. They lead users to digital menus online, providing a touchless option for health-conscious restaurant-goers.

business card front and back with a qr code on the front

Business cards with QR codes. They quickly guide users to someone’s website, online portfolio, or social media pages.

someone scanning a qr code from an in-store sign that a retail worker is holding up for them

Retail store signage encourages shoppers on the go to check out your loyalty programs, review storefronts and overall customer experiences, or view online catalogs when pieces go out of stock or are no longer available in store.

Museum, library, and/or park brochures. They provide visitors with additional information on displays and exhibits.

a woman scanning a qr code on a package while sitting in the front seat of a car

Audio QR codes. They help brands personalize their messaging on product packaging or greeting cards.

The adoption and popularity of QR codes have wavered in the past but grew exponentially within the last three years because of the Covid-19 pandemic. And the trend only continues today. The reasoning behind why is simple: they're fast, easy, sanitary, and inexpensive. And it's exactly why businesses like ours continue working in QR code software development.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.

#app #apple #blog #branding #business #businesstips #businesstools #customerservice #digitalmarketing #marketing #marketingdigital #marketingtips #mobile #officetips #sales #smallbusiness #socialmedia #tech #technology #web

The Difference Between B2B and B2C Marketing

12月

7日

When marketing a business successfully, a lot of research, strategy, and execution goes into it. But what works for one company won’t necessarily work for another. Even if both companies are relatively the same size and sell similar products. This is because their audiences and end goals can be completely different. One company could be selling computer software to everyday customers to use at home, while another could be selling something similar for other small businesses to use on a wide scale. Think of it this way: a customer buying a computer to use at home is very different from a customer buying computers for their entire office to use.

Therefore, a company’s marketing strategy towards one customer buying a computer is going to be completely different from one trying to sell to a business. And that’s why B2B (business-to-business) and B2C (business-to-consumer) marketing exist. B2B marketing refers to marketing to professional buyers, who are looking to purchase products or services that will benefit the company they work for. B2C marketing, however, refers to marketing toward individual customers.

B2C Marketing Strategies

A Woman in White Long Sleeves Tapping Her Phone on a Payment Terminal at the Counter

When marketing to individual customers, messaging is the most important aspect of your advertising efforts. With the right message, you can create loyal customers, confirm your credibility, and emotionally connect with your customers. And it will help in achieving the ultimate goal: motivating them to purchase from you. An effective way of delivering the right message is to evoke emotion in your ad copy.

The relationship between the brand and customer in B2B marketing is transactional in the sense that it’s quick and easy when done right. And the audience is much larger and broader compared to B2B businesses. So, it only makes it that much more important that your ad copy is effective. Because of how short the experience is between the customer and company, making sure it’s memorable will better ensure they’ll not only remember you but come back to purchase from you again.

B2B Marketing Strategies

Man in a Suit Talking with a Couple in an Office

Unlike B2C marketing, B2B focuses more on establishing a long-term relationship with customers. And your audience is much smaller compared to B2C. While there is some overlap between B2C and B2B marketing, B2B ad copy will usually consist more of establishing your positioning in the market and showcasing your expertise.

The best way to do that is by constantly creating educational content and keeping a line of communication open. B2B customers take much longer to make purchasing decisions compared to B2C. It’s because it’s not just a personal purchase, it’s one that they’re hoping will benefit their business, employees, and colleagues. So, it’s important to B2B customers that the products or services come from a reputable company. If the company provides plenty of content that shows off their expert knowledge, it makes B2B customers much more likely to purchase from them.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #b2bmarketing #b2c #b2cmarketing #blog #branding #business #businesstips #businesstools #customerjourney #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #officetips #onlinemarketing #smallbusiness #web

PSPINC is #17 on Puget Sound Business Journal’s Asian-Owned Business List of 2022

12月

1日

We’re so excited to announce that we’ve made it onto the Puget Sound Business Journal’s list of Asian-Owned Businesses of 2022 at #17! For 35 years, Pacific Software Publishing, Inc. (PSPINC) has been helping small businesses everywhere grow their business online with digital products and services. And we couldn’t be prouder of the work we’ve done so far.

To see how we can help your business with your online needs, please don’t hesitate to contact us.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#asianownedbusiness #award #b2b #blog #branding #business #businesstools #digitalmarketing #diversity #ecommerce #marketing #marketingdigital #pacificsoftwarepublishing #psbj #pspinc #pugetsoundbusinessjournal #smallbusiness #tech #technology #web

PSPINC Official Company Blog

フリースペース

What Goes into an Effective Marketing Plan?

Initial Steps

Tactics & Mockups

Marketing Objectives and a Strategy Statement

SMART Objectives

A Marketing Strategy

Create an Effective Marketing Strategy with a SWOT Analysis

How to Create a SWOT Analysis

Everything You Need to Know About the Potential TikTok Ban

TikTok’s Data Security Concerns

How Advertisers Are Responding

What’s New Newsletter Vol. 156 “Focusing on Customer Experiences”

What is Location-Based Marketing?

Types of Location-Based Marketing

What’s New Newsletter Vol. 155 “Google Ads”

How To Market Your Business with QR Codes

Marketing with QR Codes

The Difference Between B2B and B2C Marketing

B2C Marketing Strategies

B2B Marketing Strategies

PSPINC is #17 on Puget Sound Business Journal’s Asian-Owned Business List of 2022

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Initial Steps

Tactics & Mockups

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SMART Objectives

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TikTok’s Data Security Concerns

How Advertisers Are Responding

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Types of Location-Based Marketing

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Marketing with QR Codes

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B2C Marketing Strategies

B2B Marketing Strategies

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