PSPINC Official Company Blog

What’s New Newsletter Vol. 262 “The Importance of High-Quality Website Content”

3月

7日

An online presence is no longer a luxury for small businesses today; it’s a necessity. The heart of an effective online presence lies in your website content. Your business’s success relies heavily on how well your website performs. Does it attract visitors to your site? Does it keep people engaged? And most importantly, does it drive conversions? Great content does all of this while boosting your site’s SEO (search engine optimization) and establishing your company’s credibility, positioning you as a leader in your industry.

But creating high-quality content consistently can be a challenge. Especially for small businesses with limited resources. That’s where our content creation services can help. Our content creation plans include not only written website content but also:

Sitemap planning
Sitemap design
Product/service descriptions
SEO audit
Keyword research
Competitor research
Proofreading and editing

By investing in high-quality website content, you’re investing in the future of your small business. Get started by signing up for one of our Content Creation plans.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #marketingtips #newsletter #pspinc #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #website #websites

What’s New Newsletter Vol. 259 “Create Personalized Cards with Sound in Seconds with Click It Audio”

2月

14日

Transform any occasion into something truly special by embedding audio messages, songs, or even conversation snippets into treasured mementos to share instantly with Click It Audio. Make every card a memorable experience with the magic of sound by adding an audio QR code that’ll last forever.

Just record your message, upload it to Click It Audio, and generate a unique QR code. Then, print the code and stick it onto your greeting card, sticker, or any other keepsake. Then, recipients can simply scan the code and hear your message. It’s that easy! With Click It Audio, embed an unlimited number of audio files for free. Or upgrade to gain access to audio playback statistics, a text-to-speech generator, and other additional features like custom QR code branding, and custom embed appearance. Sign up for Click It Audio free to get started.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#audio #blog #branding #business #businesstips #businesstools #clickitaudio #greetingcards #marketing #memento #personalization #personalizedstickers #pspinc #pspincwhatsnewnewsletter #smallbusiness #sound #tech #technology #web #webdevelopment

What’s New Newsletter Vol. 257 “Our Full-Service Design Approach”

1月

31日

A business needs a defined and well-established brand to stand out in today’s competitive landscape. A brand encompasses a variety of different attributes, but one of the most important ones is your logo. It’s a symbol of your overall brand identity and generally acts as a potential customer’s first impression of your company. That’s why we offer full digital design services, from designing logos to business cards to websites.

We know the importance of establishing a professional brand for your business, especially for small businesses, and we have the experience and expertise you need to make your vision a reality. Whether you’re just starting to set up your new business, need help with your branding, or are looking for a brand refresh, we’re here to help! Get started with affordable logo design by going to our Brand and Graphic Design page. We look forward to working with you!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #brandawareness #branding #business #businesscard #businesstips #digitalmarketing #graphicdesign #logo #logos #marketing #marketingdigital #marketingtips #pspinc #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 256 “Thrive Online with Effective Google Ad Campaigns”

1月

24日

In today’s competitive business world, small businesses need a strong online presence to stand out. But it can be challenging to navigate the world of digital marketing today, especially because of how fast and how often it changes. That’s where we can help. PSPINC has been helping customers thrive online for over 20 years for all of their technology needs from hosting their website with Dreamersi to helping them market their business online.

When a local piano lesson studio, Kayo Piano Studio, came to us wanting to increase their piano student number, we helped them set up and monitor their Google Ad campaign, which culminated in a 125% increase in piano students in just one year. But our team does more than just help businesses set up their campaign; they help better optimize existing Google Ad campaigns as well! Take RakiRaki Ramen’s case, for example. After our team looked over their previous ad campaigns, they consolidated and made other recommendations, which resulted in a 229% increase in conversions in just two months! So, what are you waiting for? Sign up for one of our marketing plans to get started!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #dreamersi #facebook #googleads #marketing #marketingdigital #marketingtips #pspinc #seo #smallbusiness #socialmedia #tech #technology #twitter #web #webdevelopment #website #websites

What’s New Newsletter Vol. 250 “Go Global with Localization Services”

12月

13日

It’s more important than ever for businesses today to reach a wider audience, especially if you’re looking to take your company global. Localization can help you do just that by adapting your products and services to different cultures and languages. Contrary to popular belief, localization is about more than just translating content from one language to another. It also includes:

Website design and development: Designing and developing websites that are culturally appropriate for different markets.
Content creation: Creating content that’s relevant to different cultures.
Marketing and SEO: Marketing your products and services to different markets and optimizing your website for search engines for different markets.

By making your products and services more accessible to foreign markets, it’ll help grow your sales and build a positive brand reputation. Our localization experience began in the 90s when we were originally known as “Double Byte Specialists” and localized and licensed software between the U.S. and Japan.

Today, we use our two decades of expertise to help small businesses reach their Japanese customers with custom development, custom design, and marketing services. If you’re looking to do the same, look no further! Get started by requesting a free consultation with us by heading over to our Localization Services page. We hope to hear from you soon.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #digitalmarketing #google #localization #marketing #marketingdigital #marketingtips #pspinc #sales #searchengineoptimization #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

WebdeXpress: New Web Builder Theme Options

12月

10日

We are pleased to announce that we have upgraded WebdeXpress, our website builder included with our Dreamersi web hosting. Access new modern theme options with custom branding features to better match your website to your brand.

With our new theme options, customize your website by:

Displaying multiple pages vertically as a single page to better optimize your site for mobile devices and simplify the overall experience.
Setting background images to create highly original page designs.
Choosing from different color themes to suit your taste and brand image.
Changing your website header image to match your brand and values.

To gain exclusive access to WebdeXpress, sign up for a Dreamersi account today to get started. For more help setting up your website, contact our support team by calling 1-800-232-3989 or emailing support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #businesstools #dreamersi #marketing #marketingdigital #pspinc #seo #smallbusiness #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websitebuilder #websites #webtools

What’s New Newsletter Vol. 249 “Strengthen Your Online Presence with Our New Content Creation Plans!”

12月

6日

We’re thrilled to announce our new content creation plans! In addition to our website content plans, we now offer tailored content solutions for social media, email newsletters, and blog posts. With our help, leverage social media, email, and blog posts to attract, engage, and build trust with your audience.

Boost Your Brand Awareness

Engaging social media content will help you maintain a strong online presence to help grow your audience.

Drive Customer Engagement

Targeted email campaigns will strengthen the relationship between your business and your customers.

Improve Your Search Engine Ranking

High-quality, keyword-optimized blog posts will help you better attract organic traffic to your website.

Our new content creation plans were built to help businesses like yours meet their unique goals and grow your business online. Get started by signing up for one of our new content creation plans today!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #blog #branding #business #businesstips #digitalmarketing #facebook #google #instagram #marketing #marketingdigital #marketingtips #pspinc #sales #searchengineoptimization #seo #smallbusiness #socialmedia #tech #technology #web #website

Website Design Basics: A Beginner’s Guide

11月

27日

Today, a website acts as a potential customer’s first impression of your business, so a visually appealing website is vital. Your website’s design will play a large role in attracting visitors and encouraging them to take action, whether it’s buying your products or signing up for your email newsletter. Here are a few web design basics we think every business owner should know:

Less is More

While putting everything out there on your website is tempting, not everything needs to be on your website. By embracing a more minimalistic approach, you can create a more engaging and effective website. Prioritize clear and concise keyword-rich content, and use plenty of white space to improve your website’s overall readability and aesthetic appeal. Remember to choose relevant keywords for your business and target audience that naturally fit into your content and avoid keyword stuffing.

Prioritize Readability

One of the easiest ways to keep visitors coming and staying on your website is by making it easy to read. To do that, use:

Easy-to-read fonts
High-resolution images
Contrasting colors
Subheadings
Short paragraphs
Shorter sentences

Use Consistent Branding

Maintaining a cohesive visual identity across all pages of your website establishes a sense of professionalism and trust with your audience. To keep your brand consistent throughout your website, use:

A limited color palette that reflects your brand identity
Your company logo in your website header and footer
Consistent typography (font, sizes, line spacing, letter spacing, etc.)

Optimize for Mobile Devices

The majority of people use their cell phones to visit various websites today, so making sure your website is mobile-optimized is vital. A site that visually breaks on mobile will deter visitors from returning. In fact, search engines like Google will penalize sites that aren’t mobile-optimized by ranking them lower in search results, leading to decreased visibility and fewer visitors overall. The easiest way to optimize your website for mobile devices is to use responsive design elements and a grid system, which will ensure your site will adapt to different screen sizes.

While a well-designed website is vital for business owners today, designing a website as a non-designer can be intimidating; knowing your website needs updating or improving is easy, but knowing how to improve it isn’t always easy. That’s why many businesses trust companies like ours to build and design websites for them, making it easier. If you’re looking for professional design services for your website, check out our affordable web design packages.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #branding #business #businesstips #design #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #mobile #pspinc #searchengineoptimization #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websites

What’s New Newsletter Vol. 247 “How Professional Website Content Creation Can Boost Your Business”

11月

22日

Simply having a website for your business today isn’t enough. Thriving online today requires high-quality, engaging content that attracts visitors to your website and converts them into leads. Only then will your website make a real impact on your company’s bottom line. Outsourcing professional website content creation services benefits you by:

Improving SEO and increasing website traffic: Professional content creators know how to create content that isn’t just informative, but also SEO-friendly. Engaging, SEO-friendly content will also result in more website visitors.
Enhancing brand reputation: As a small business, establishing your business as a credible thought leader in your industry is vital, and professional content creation is one easy way to achieve that.
Increasing conversions: A mix of high-quality engaging content and more website visitors will better convert those visitors into leads and customers.
Saving you time: Content creation can be a time-consuming task, but hiring a professional frees up your time to focus on other aspects of your business.

Investing in professional content creation for your website is investing in the future of your business. Are you ready to take your website to the next level? Get started with one of our affordable website content creation plans, designed to help you grow your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #branding #business #businesstips #content #contentcreation #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #smallbusiness #tech #technology #web #webdesign #webdevelopment #website #websitecontent #websites #webtools

What’s New Newsletter Vol. 244 “Go Beyond Templates With Custom Web Design”

11月

1日

Your website is more important than ever today. As your digital storefront, your website needs to captivate users, drive conversions, and establish your brand’s identity. Well-known website builders are popular mostly because of how easy they are to use, but it ultimately results in many websites that look almost identical to each other, apart from company-specific verbiage and unique brand colors. That’s where custom web design can help.

Here at PSPINC, we understand the importance of a great website. That’s why we offer a variety of custom web design packages to fit your business needs and budget. Our web design team is experienced in helping small businesses grow online with exceptional custom designs, which is why we guarantee we’ll give you a website that is:

Custom-designed to tailor your specific needs and goals.
Easy to navigate for your visitors.
Visually appealing and up-to-date.
Search engine optimized (SEO) to help you attract more visitors.
Mobile-friendly to accommodate today’s mobile-first browsing habits.

Investing in custom web design is an investment in our business. A well-designed custom website will help you attract more customers, convert more of those visitors into leads, and grow your business online. Check out our custom web design packages to learn more and get started with our expert team today.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.