PSPINC Official Company Blog

How to Streamline Your Strategy

3. Leverage Free Tools

• Canva: Edit photos and create graphics with professional-grade templates.
• Buffer: Schedule social posts all in one place.
• Grammarly: Ensure your captions don't contain any grammatical or spelling mistakes.

4. Engage Genuinely

5. Analyze and Adjust

The Takeaway

• Professionalism and credibility: A custom domain name that combines your company name with .com instantly tells customers you’re legitimate and established. Take it a step further by creating branded email addresses (e.g., info@yourbusinessname.com) to foster trust and create a consistent brand experience, something you can’t garner with a generic free email address. The easiest way to do that? Contact our team, and they’ll help you set up with Dreamersi email hosting.
• Brand building and recognition: A strong, memorable domain name reinforces your brand, making it easier for customers to find you and ultimately, recommend you.
• Enhanced visibility and SEO: A relevant domain name can positively influence your search engine optimization (SEO) (though it’s certainly not the only factor) by signaling to search engines what your business is about, helping your rank higher for relevant searches.
• Control over your online business: With your own domain, you have complete control over your content, design, and user experience, unlike relying on social media or third-party platforms.

• Reflect your brand identity: With a distinctive design, your website becomes a superior extension of your brand. Custom development also tailors your site’s user experience, which will resonate better with your target audience.
• Precise functionality: Generic web builders, while affordable and convenient, lack the ability to build custom features like booking systems, CRM integrations, and custom content management systems. With custom development, streamline operations and enhance customer engagement.
• Scalability: Custom development lets you add new features, adjust for increased traffic, and expand services as your website evolves without rebuilding it from scratch.
• Better SEO Performance: From the beginning, developers can build your custom site with the best search engine optimization (SEO) practices in mind, giving you a stronger foundation for higher rankings and organic traffic.

• Always feature fresh content: With automatic updates to your newest social media activity, your website content stays fresh and dynamic, encouraging repeat visits!
• Improve search engine optimization (SEO): Fresh content encourages search engines to re-crawl your website and potentially improvesy our search ranking, exposing your site to more users.
• Increase engagement: Drive traffic to your social channels and vice versa by bridging the gap between your website and social media, therefore fostering a more interactive experience for your audience.
• Showcase your brand story: Offer an authentic window into your brand with original social media content like behind-the-scenes glimpses, community highlights, and more!

Our new social media feed feawture is so easy to use! Here's how:

1. Log in to your Dreamersi account.
2. Open and log in to WebdeXpress.
3. Click on Social Media Feed and click on Accounts and Settings.
4. Copy and paste your social media wpage links into the appropriate fields.
5. To set up your YouTube account feed:

• Open your YouTube channel in a separate tab/window.
• Click on Customize Channel.
  
  

• Scroll down to Channel URL.
  
  

• Copy the channel URL and paste it in WebdeXpress.
  
  

• Click on Save.
• Click on Publish.
  
  

Why You Need a Professional Email Address

1. Boosts Professionalism and Credibility: An email with a custom domain instantly tells recipients you’re a legitimate, established business. It shows that you’ve invested in your brand and take your business seriously. A free email account, while fine for personal use, can inadvertently suggest a hobby or a side project.
   
   
2. Enhances Brand Recognition: A professional email address consistently exposes customers to your brand since the domain name is right there in the recipient’s inbox. With this constant exposure, it reinforces your brand, making it more memorable and easily recognizable, acting as free advertising with every email message.
   
   
3. Builds Trust and Confidence: Customers are more likely to engage with a business that looks professional, which a custom domain email address provides. A generic email address, however, may raise flags for potential clients, making them question your legitimacy. Especially when it comes to sensitive information or transactions. A professional email, however, gives your business a reliability boost.
   
   
4. Creates Consistency Across Your Team: As your business grows, multiple employees will need email addresses. A professional email system lets you create consistent addresses for everyone. This not only looks cohesive but also makes it easier for clients to remember and contact different departments or individuals within your organization.
   
   
5. Offers More Features and Storage: A dedicated email hosting provider offers business-friendly features that a free email client doesn’t typically offer. At least not for free. Some features may include a custom email domain name, larger storage limits, data backups, and seamless integration with other business tools. 

How to Get a Professional Business Email

1. Register a Domain Name: If you don’t already have one for your business website, you’ll need to register it first. This will then go at the end of your business email (e.g., johnsmith@yourbusinessname.com). Just go to Dreamersi.com to check for your domain name availabilty and get a free domain with any of our web and/or email hosting plans!
2. Choose a Reliable Email Hosting Provider: Our email hosting service, Dreamersi, has been helping businesses for almost 30 years. And, if you choose our Web & Email Hosting plan, you’ll get even more features!
3. Set Up Your Email Accounts: Once you have your domain and hosting, create multiple individual email accounts for you and your team.