Logo Design Process: AOA Bookkeeping

Designing a logo is more than just creating a pretty symbol — it’s about crafting a visual identity that captures the essence of a brand. The first step is getting to know the client. For every brand design client, we conduct a discovery session to understand their business, values, target audience, and goals.

We create multiple logo concepts based on the insights we gather in the discovery session. This stage explores different directions and visual ideas that align with the brand’s identity.

For AOA Bookkeeping, we decided that blue was the preferred color choice due to its association with trust and dependability, while being open to greens or teals. We also discovered that the client preferred a more minimalist design for the logo, but was also potentially interested in something with a bit of elegance.

We created a number of logo concepts based on these parameters and then delivered them to the client for review.

The client then reviews the concepts and provides feedback. In this case, the client really enjoyed the abstract double helix concept, but was concerned that people may read the monogram as “AOV” instead of “AOA”. So, she asked if we could alter the logo to more clearly signify “AOA” while keeping it abstract.

We provided several revised options to the client based on that feedback. Ultimately, we delivered the perfect logo for the client’s needs, and they were thrilled with the new branding. Once they approved the final design, we prepared it into all the necessary file types so they could use it appropriately across digital and print media alike.

Creating a logo is a collaborative journey — one that blends strategy, creativity, and communication to bring a brand to life visually. If you're ready to take your brand to the next level with a professional logo, contact us about our branding services. To see AOA Bookkeeping's new branding in action, head over to their website.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.