Jigsaw Puzzle
5月
17日
But it is missing three pieces. Come on!!!
I am crying.
But it is missing three pieces. Come on!!!
I am crying.
Newsletter Vol. 24
5月
17日
Dear Reader,
When you ask many applicants what they want to do, most of them say they want to do “Marketing”. When I hear that I asked them to define marketing. Then they tell me “Advertisement Creation”, “Advertisement Placement”, “Search Engine Optimization”, “Social Media Campaigns” and so on. So I ask if they think “Marketing” is a revenue-generating function of the company? Most of them think so.
I tell them unless you are a big corporation which has a lot of money to burn, “Marketing” is an expense. I understand the purpose of “marketing” is to generate revenue, but there is no guarantee that the money you spend will generate any income. So for me, “Marketing” is an expense which needs to be justified not just by the gut feeling, but the bottom line.
So, when you do your “Marketing”, you need to keep track of how much you spend how much you get back. You start small and test the water. When you find a small marketing program that generates at least what it costs, you start increasing the budge. Anything you do that generates no return, terminate it immediately.
Do not hire any outside marketing specialists. Their job is to make you spend money. They make nothing if you do not spend. Remember “Marketing” is an expense not revenue by itself.
***
Do you like what you have read? If so, please send me a comment to ken.uchikura@pspinc.com. If you do not like what you have read, you can unsubscribe any time by clicking the link below. You can also add someone as a subscriber at http://www.uchikura.co. Thank you.
Use Click It Audio
5月
16日
Tired of reading?
Click on the icon above.
I thought it would be nice if the author of the article could read it for me. As a test, I recorded my voice using Mac Recorder and created an MP3 file. Then I tried to embed that audio file in to a web page. It turned out to be not so easy and the end result was very ugly on my screen. I needed a simple solution to upload audio and embed it in to websites and blogs. From there, we created the prototype of Click It Audio and showed it to some people.
ClickItAudio.com was registered in February 2018. Since then, we have added several features such as:
- Free signup for 3 audio file uploads
- Audio bumper appended to the end of free uploads
- Auto-generated QR code for each audio file
- Audio replacement (which allows the user to replace the audio up to 3 times)
- Custom Icon Upload
- RFID Activation Test
We are working with the professional audio recording company, Woodstock Media Group, to offer affordable and professional recording service as well. For more information on audio creation service, please check out https://woodstockmediagroup.com/clickit-audio.
The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.
What is Click It Audio?
5月
14日
Manage you Audio Files in the cloud and play them anywhere.http://www.clickitaudio.com
Tired of reading?
Click on the icon above.
I thought it would be nice if the author of the article could read it for me. As a test, I recorded my voice using Mac Recorder and created an MP3 file. Then I tried to embed that audio file in to a web page. It turned out to be not so easy and the end result was very ugly on my screen. I needed a simple solution to upload audio and embed it in to websites and blogs. From there, we created the prototype of Click It Audio and showed it to some people.
ClickItAudio.com was registered in February 2018. Since then, we have added several features such as:
- Free signup for 3 audio file uploads
- Audio bumper appended to the end of free uploads
- Auto-generated QR code for each audio file
- Audio replacement (which allows the user to replace the audio up to 3 times)
- Custom Icon Upload
- RFID Activation Test
We are working with the professional audio recording company, Woodstock Media Group, to offer affordable and professional recording service as well. For more information on audio creation service, please check out https://woodstockmediagroup.com/clickit-audio.
The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.
Duke's VIP Program Registration
5月
12日
I can build something like this and offer it to the restaurant customers.
Ken Uchikura Newsletter Vol. 23
5月
10日
Tokyo Station Drawing by K. Uchikura
05/09/2019
Too Late
You see many IT giants like HP, Microsoft, Google, Facebook, Amazon, Alibaba, eBay, DELL, Expedia, YouTube, Twitter, LinkedIn, Tesla, Line, What’s App and so on and think there will be no company like that anymore but I bet within a few years there will be some company you have never heard of will be in that list. I can also guarantee you that that company is not started by someone who thinks it is “Too Late”.
If you think it is “Too Late”, you are indeed “Too Late”. Even if you think it is not too late, it will not happen by itself. Do you think Bill Gates, Paul Allen, Steve Jobs, Steve Wozniak, Jeff Bezos, Mark Zuckerberg, Larry Page, Sergey Brin, Pierre Omidyar, Jack Ma, Elon Musk, Martin Eberhard, Marc Tarpenning, Michael Dell, Bill Hewlett, and David Packard made their company by just thinking about it?
There are a few things you need to be able to succeed. You and my success may not be the level of the companies above, but never the less you need to have flooring things.
You must work hard.
You must be smart.
You must have some luck.
I can guarantee that the stupid person (not politically correct) who don't work hard and have bad luck will not be successful. Ask yourself if you have those three things. Not everybody has that, then you should surround yourself with people who have those. But remember those people around you may succeed without you.
***
Do you like what you have read? If so, please send me a comment to ken.uchikura@pspinc.com. You can also add someone as a subscriber at http://www.uchikura.co. Thank you.
Ken Uchikura Newsletter Vol. 22
5月
3日
Dear Reader,
I have seen this phenomenon only a few times in my lifetime. The phenomenon is that every person who buys a Tesla becomes the salesperson for Tesla. They tell people everything about their Tesla and their conversation is always about how great the car is. This is true “word of mouth” marketing.
The first time I can remember people doing this was when SONY released the “Walkman”. Did you know the first Walkman was released in 1979? I was in college. In the computer world, this phenomenon happened when IBM released the IBM PC in 1981. Then APPLE released Macintosh in 1984. This happened again when Compaq released Deskpro 386 in 1989.
The biggest phenomenon, until the release of Tesla, was the release of Apple iPhone in 2007. Everyone who had an iPhone became the salesperson for Apple iPhone - except it was only available through AT&T. However, until Tesla, every product on this list was created with a lot of great marketing. TV, magazine and newspaper advertisements made these phenomena. However, I do not remember any Tesla advertisement.
So, the Tesla case is different from all the other phenomenon. I do not know if I have seen any other products like Tesla in my lifetime. It is so interesting to see all Tesla owners become the evangelists for Tesla. This phenomenon even makes me wonder if I should consider Tesla for my next car. Especially with gas prices going up closer to $4.00 per gallon.
Add Audio to Your Website with Click It Audio
4月
28日
Please click on the headset icon below to listen to my voice.
Let me remind you that I am not a voice actor!!!
Click on the icon above!!!
Tetsuro Watanabe 
中村祐美子 
神谷保険 
水琴晶子（みことあきこ） 
田仲なお美 
さわ 
内倉憲一 
ClockLink 
ロッキーおしょう 
橋本諭弥 
Official Bloguru Support