PSPINC CEO Kenichi Uchikura's Blog

Sales is often the most misunderstood — and even the most disliked — job in business.

 

Many people shy away from sales because they associate it with pressure tactics, rejection, or the stigma of being “pushy.” But here’s the truth: nothing happens in business until something is sold. Without sales, there are no customers. Without customers, there is no business.

 

As a business owner, building and maintaining a great sales team is not just important — it’s essential. But not just any sales team. The goal is to create a team that does more than pitch products. You need people who listen to customers, understand their needs, and provide genuine advice and assistance — people who create value, build trust, and form lasting relationships.

 

A great sales team becomes the face of your company. They’re your direct line to the market — hearing what customers want, what they struggle with, and where your business can improve. When done right, sales is not about convincing someone to buy something they don’t need. It’s about solving problems, offering solutions, and helping your customers succeed.

 

In short, while sales may be the job everyone loves to hate, a customer-centric, consultative sales team is one of the most valuable assets any business can have.