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- Ken Uchikura Newsletter Vol. 219 Website Creation for Businesses
Website Creation for Businesses
There’s this question of whether a business, corporate or personal, should have their own website or not. Many people question if having a website will actually help their business. For example, many in the restaurant industry believe websites like Yelp and Tabelog are sufficient. Some industries have their own website where each business has their own page. So, what kind of businesses should have its own website?
I believe every business should have a website. A business without one can’t be trusted. The internet allows for many cases of anonymous activity, so it isn’t an exaggeration to say you can’t trust an email coming from outside your own domain.
I think the number one reason why some businesses don’t have their own website is cost. How much does it cost to have your own website? Using PSPINC’s hosting as an example, domain registration, web hosting, and email management costs $299/year. This also includes an SSL certificate, specifically a DV certificate, as well as the cost of creating your site. Of course, if you create the site yourself, your only cost is time. With WebdeXpress, our web creation tool, you can easily create your own website, which is also included in PSPINC’s Dreamersi hosting.
The second reason for not having a website is the fact that businesses would have to regularly update their pages. Even if you spend a lot of money creating a website, the information will eventually become outdated. If you want to update it, you’ll have to pay for it again. Using a website creation tool like WebdeXpress can help you solve these problems.
For small businesses and sole proprietors, I believe the deciding factor in creating a website relies in how easy it is to create and update a website. Even a well-designed website can become outdated. And no one wants to keep coming back to a website if the content remains the same. Plus, it won’t rank well on Google or other search engines if you don’t update your website content. So, we believe that’s also an important aspect of website creation and hosting.
Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com
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