Personas for Everyone

Personas are a way to create more effective marketing messages for your audience. With a persona, you can create your ideal customer, which will represent your target audience. That will then be helpful when creating a marketing campaign. So, I'd like to explain it using an easy-to-understand example.

Imagine you’re a nightclub owner. You have hostesses in your club and you are trying to attract customers. In this case, what kind of customers would you like to target for your club? To determine this, you’ll have to answer the following questions.

Gender ＿＿＿＿＿
Age ＿＿＿＿＿
Occupation ＿＿＿＿＿
Income ＿＿＿＿＿
Budget ＿＿＿＿＿
Hobbies ＿＿＿＿＿
Favorite food ＿＿＿＿＿＿
Favorite drink ＿＿＿＿＿＿
Favorite type of hostess ＿＿＿＿＿＿

When you have answered these questions, you’ll have a better idea on who your target customers are. You’ll then know who you’re targeting, how to target them, and what kinds of messaging you’ll need to market them effectively. This is what personas are all about.

Of course, you, the reader, are not the owner of a club. But the concept is the same. By creating a persona, you can better understand your customers, which will help you create a more effective marketing message.

Thank you for reading my newsletters over the last year. I will try to think of more topics to talk about this year. Please let me know what you think and what you would like to see.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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