Keep Your Website Fresh!

I've often seen people spend hundreds of thousands of yen to create a home page, only to leave it unfinished. Then the page gets old and they spend a lot of money to redo it again. This vicious cycle repeats itself every few years, doesn't it?

When creating a website, the production company does a lot of research and designs web pages using the latest technology. The neglected site then becomes old and decrepit in a few years. An unchanged home page will no longer have the power to attract customers. When this happens, a new marketing company will suggest that you redesign it.

Do you think this is the right way to go? The truth is that you need to keep evolving your home page. Yes, replace the photos, change the layout, and swap out the content. You don't have to replace everything at once, just a little at a time.

This is the correct way to manage your home page. This will prevent it from aging, as well as keep it fresh and informative. It's not the end of the world if you want to make changes after you create it. You can improve what you can by yourself little by little, and ask a professional to add necessary functionality. This way, you can lower your operating costs and attract more customers. You want to think about refurbishing your home page from the time you design it.

At my company, we use a simple in-house page editing tool (called a content management system or CMS) to create our websites. This tool can allow you to make edits at any time. Why not create a home page that can be updated as and when required?

PSPinc's CMS: https://webdexpress.com

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.
ken.uchikura＠pspinc.com

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