Newsletter Vol. 53

Get Ready for Marketing

Why do you spend money on marketing? What is the purpose? Brand recognition? How much budget do you need to have? Is marketing an investment? Who do you spend your marketing dollars with?

When it comes to marketing, small businesses have millions of questions and no clear-cut answers. If you are in business to make money, you should spend less on your marketing than what you make. If you find a method of marketing that bring as much or more than what you spend, you should stick with it.

Measuring the results of marketing is much harder than black ink and red ink. You don’t usually know how much money you are bringing in because of the marketing. Unfortunately, no marketing company I know will base their cost on the income.

Before you spend money on marketing, let's make sure some of the basics are in order. Here is a checklist:

- Your website information is up-to-date and mobile friendly.
- You have SSL to make sure your website is secure for visitors.
- Social media such as Facebook, LinkedIn, Twitter, etc. are in order.
- Make sure you identify what you want to sell.
- Create a proper message (elevator pitch) for your company and product.
- Clean up and catalog your contacts.

Now you have all of the basics taken care of. When you are done with the above, believe it or not, more than 50% of the marketing work is done. Now you can concentrate on the method in which to deliver your message.

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PSPINC CEO Kenichi Uchikura's Blog

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