Newsletter Vol. 29

Being Monitored

Dear Reader,

We have developed “Opinion Stand” which enables walk-in customers to input their opinion by pressing a button. There is nothing more simple than that. I thought it was a good idea for the establishment to receive real-time customer opinions, and it is. But I realized that business owners love this system but the employees who are facing customers do not really like their customers to evaluate them. Especially when the opinion sent directly to the business owners.

I found that businesses who have a good relationship between the management and the workers welcome this system. But many businesses that have less than ideal relationship would come up with the series of excuses like;

The system costs too much.
Customers are happy. We know that already.
I do not want to be judged.
This system is too simple to know what is wrong.

I thought businesses that already have paper surveys would be a good candidate but there is one big difference between “Opinion Stand” and a paper survey. That is, you can throw away the paper. With Opinion Stand, the response is immediate and direct.

The Opinion Stand we made has a different effect on businesses. It not only measures the customers’ opinion but the relationship you have with your staff. Nobody wants to be monitored when they are not doing their best. Opinion Stand is another set of eyes for your business.

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PSPINC CEO Kenichi Uchikura's Blog

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