PSPINC CEO Kenichi Uchikura's Blog

https://jp.bloguru.com/ken

フリースペース

Pacific Software Publishing, Inc. (AKA PSPINC)
1404 140th PL NE, Bellevue, WA 98007, USA
425-957-0808 or 800-232-3989
pspinc.com

Value Proposition

7月

8日

1 tweet

Small Golf Balls ... Titelist Pro V1 at 1/3 off?

There are three things people think about when people think about value.

(1) Quality of Product
(2) Quality of Service
(3) Price

(1) & (2) are given. Nobody wants to buy anything that is bad or poor service. So, the main thing people think about value is the price. You need to work hard to make sure your product is price competitive. If not, you need to work harder.

My friend told me about the golf ball. Other than the logo, it feels like and act like Titleist Pro V1 but at 2/3 of the price. It even says that on their website.

SNELL GOLF MISSION STATEMENT

To bring tour caliber equipment to the amateur golfer at an affordable price.
Our experience in R&D along with our strategic manufacturing partnership and direct to consumer distribution model allows us to do just that.

http://www.snellgolf.com

#Marketing #ValueProposition