PSPINC Official Company Blog

Announcement: Mail Server Update

7月

13日

Dear valued customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting mail server update.

You may experience delay in receiving emails for a few seconds during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- July 13th (Wed) 9:00 - 9:30am

* Japan Time
- July 14th (Thu) 1:00 - 1:30am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

Creating a Digital Presence for Your Business

7月

13日

Today, your business can’t afford to stay offline. Especially with so many small businesses out there. In this regard, it’s hard to believe that about 28% of small businesses don’t even have a website, according to survey data from 2021. And if those businesses don’t have a website, they probably don’t have social media pages either. But not taking your business online can be a real disservice because many people research online before purchasing. It can be the simple act of searching what the best product on the market is or how to get to your physical store, but it happens all the time. But creating an online presence doesn’t have to be hard. At the very least, a business should have both a website and social media pages.

Building a Website

a woman looking at a website on her laptop with a mug of tea on the left and an iphone on the right

With so many web hosting options and website builders today, starting a new website for your business couldn’t be easier. And it's even easier if you’re just using it to provide potential customers information about your company. Basic information includes ways to contact you (a phone number and email) and your store’s physical location (an address). Additionally, you’ll want to add what your business is selling, how much each product is, and how people can purchase them. And you can easily add other pages to your website like an "About Us" section and a blog.

If you want to make it possible for customers to buy products directly from your website, you’ll have to build out your e-commerce site a little more. Features needed for a great e-commerce site take a little more time and effort, but they can be well worth it. But if building a professional website still feels like too daunting of a task, you’re in luck. PSPINC has a great support team that can help you out.

Creating Social Media Pages

a woman open to facebook on her laptop with 2 notebooks, a pen, and 2 small succulent plants placed beside her on the desk

Social media is a great tool to increase overall brand exposure and direct users toward your website. And it’s an easy and inexpensive digital marketing tactic if you don’t want to invest in paid ads. Each social media platform has a purpose as well as its own audience. But the one platform every business should be using is Facebook. Facebook is the largest with about 2.93 billion active users as of March 2022 according to Statista. Therefore, it’s also the most widely used. The immense number of active users alone is enough to argue that every business should be using Facebook to increase awareness online.

But to effectively use social media to your business’s advantage, you’ll need to figure out what kinds of content you’re going to post and how often you’re going to post. The content you post will depend on what kind of business you run but there is one thing to keep in mind when it comes to social media content. There should be a good mix of promotional and non-promotional posts. That way you won’t just sound like a pushy salesperson. As for your posting frequency, each platform has different recommendations, but the important thing to remember is to stick with whatever schedule you decide to use.

While creating and maintaining a digital presence for your business may seem daunting, it is essential to effectively compete with other small businesses. But if this all still feels like too much work, contact our amazing support team if you’d like our help in growing your business online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #customerservice #customersupport #digitalmarketing #ecommerce #facebook #socialmedia #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websitebuilder #websites #webtools #wordpress

PSPINC What’s New Newsletter Vol. 123 “Turning Frustration Into a Successful Business”

7月

8日

When marketing your business, a lot of business advice tells you to stand out among your competitors. After all, you want to give potential customers a good reason to choose your product over another. Especially if there are numerous like-products already out there. One thing entrepreneurs might want to consider when developing products is finding a solution to something frustrating.

For example, have you ever tried to attach a file to an email only for it to say that your file’s too big? Every email provider has a file size limit. But for users who need to send over large files, it’s a frustrating experience. It’s why PSPINC created MegaMail, which allows us and users alike to send or transfer large files to anyone. If you’re frustrated about something, odds are other people feel the same way. If you can create a product that does it better than anything else on the market, you’ve got yourself a successful business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #businesstools #digitalmarketing #marketing #marketingdigital #newsletter #pspinc #pspincwhatsnewnewsletter #smallbusiness #tech #technology #web

Announcement: Dreamersi System Update

7月

6日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting Dreamersi system update.

You may experience downtime for a few seconds on Dreamersi admin panel during the time below.

The schedule is as follows:

* USA Pacific Daylight Time
- July 6th (Wed) 10:00 - 11:00am

* Japan Time
- July 7th (Thu) 2:00 - 3:00am

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#Dreamersi #PSPINC

How to Market Your E-Commerce Site

7月

6日

If your business sells online, a great e-commerce site isn’t the only thing you need to be successful. Like every sold offering, you also need to market your e-commerce site. After all, what good is an e-commerce site if no one knows about it? According to DataReportal, about 58.4% of internet users buy something online every week. And that figure will only continue rising. To reach those users, they need to know that you offer what they want or need. To do that, you’ll need to market your site effectively.

Optimize for Search Engines

a laptop open to google with a travel mug on the table

Search engine optimization, or SEO for short, is a process that will help your site and your products come up on relevant searches. This process involves finding and optimizing your site for keywords related to your business and what you’re selling. And throughout the process, you’ll want to focus on making sure your site is mobile-friendly and doesn’t take too long to load. All this combined will give users a better overall shopping experience, encouraging them to purchase from you.

Pay-Per-Click Advertising

letter tiles spelling out pay per click on a desk with a computer keyboard in the top left corner and an iphone in the bottom right corner

Pay-per-click (PPC) advertising refers to a paid marketing strategy that helps increase your site’s overall exposure. Specifically to people actively interested or looking for what you have to offer. As the name suggests, you pay every time someone clicks on your ad. These ads refer to paid search, display, or shopping ads, all run on Google’s display network. And because of how popular Google is, you’re almost guaranteed brand awareness. However, you’ll need to use relevant keywords to reach the right people.

Email Marketing

the google, mail, and phone apps close up on an iphone

Another great tactic to promote your e-commerce site is email marketing. On your e-commerce site, you can add a pop-up form where visitors can opt-in with their emails. With this, you can send personalized emails to your customers and/or potential customers about upcoming sales and overall company news. And with email marketing tools like NewsMAIL, creating an effective email marketing campaign is easy. People who sign up for these emails send the message that they’re interested in what you have to offer, increasing the likelihood that they’ll convert into paying customers. You can also use this tactic to personalize offers depending on their interests, send surveys to learn more about your customers, and even recapture those who abandoned their cart.

Social Media Marketing

Then, there’s social media marketing, which can be helpful for all things business-related. Like all the other marketing tactics on this list, it will help increase your brand’s awareness. Plus, it'll encourage people to engage with your content. To better market your e-commerce website, your social media content should not only promote special deals but also spark conversation. And when users engage with your posts, reply to them to build that relationship with them. Over time, they'll convert them from social media spectators to potential customers.

Optimize for Conversions

The focus of an e-commerce business is to generate sales and earn conversions. But sometimes, you might not be converting as much as you’d like to. This is where conversion rate optimization (CRO) comes in. What this entails is making sure that the checkout process is as seamless as possible. The checkout process should be streamlined, with clear and actionable call-to-action (CTA) buttons and attractive visuals of your offerings.

Overall, an e-commerce business needs a good marketing strategy to be successful. But before you can do that, your e-commerce site needs to be in the best shape possible. Luckily, PSPINC has a stellar e-commerce hosting solution, YourHost. And our ShopSite plans are currently on sale for new customers. For the first two years, you can start your e-commerce site starting at just $15/month.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #conversions #digitalmarketing #ecommerce #emailmarketing #google #internet #marketing #marketingdigital #newsmail #ppc #seo #shopsite #smallbusiness #socialmediamarketing #technology #websites #yourhost

PSPINC What’s New Newsletter Vol. 122 “Flexibility in Business”

7月

1日

Product ideas don’t come easy. But it’s important to remember that whatever idea you have will change as time goes on. And the same goes for your business plans. You may create something with a specific purpose, but customers could find an entirely different purpose. For example, did you know that bubble wrap was initially supposed to be intended as wallpaper? And when that didn’t work, engineer Al Fielding, and inventor Marc Chavannes tried to make it work as insulation for greenhouses. But that didn’t work either.

It was only until a marketer at Sealed Air, Frederick W. Bowers, found the perfect use for it three years later in 1959. At the time, IBM came out with a new computer. Bowers thought bubble wrap would keep it safe during transit. And he was right. If you’re unwilling to budge on your original idea, your product won’t be successful. As an entrepreneur, you need to listen to your customers to see where to improve. With a business, you don't need to plan everything. Innovation is messy. But perfection is overrated. As long as you’re constantly testing, learning, and improving, that’s all anyone can ask for.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #bubblewrap #business #businesstips #marketing #newsletter #pacificsoftwarepublishing #packaging #pspinc #pspincwhatsnewnewsletter #sealedair #smallbusiness #wallpaper

Employee Spotlight: Meet Toko

6月

29日

We pride ourselves on our fantastic sales team and have an amazing and supportive staff. In this series, we will highlight and showcase a number of those friendly faces who are standing by to take your call or email, help with your IT problems, and assist with your online solutions. This time, we’re shining a spotlight on our sales team member, Toko Oiwa.

Meet Toko

Toko is in charge of Sales and Marketing at our San Diego office! We sat down with Toko and asked her a series of questions to get to know her better.

What do you do at PSPINC?
I consult with customers to help with their business website as well as marketing needs.

What does a typical day on the job look like for you?
It depends on the day. I usually have one or two meetings a day with either existing or potential customers. If I’m working on a website creation project, I’m usually working closely with the client to do so.

How did you first learn about PSPINC?
From San Diego Town!

How long have you been working at PSPINC?
I started working here last July, so about 11 months now.

What's your favorite part about working here?
Meeting new people and learning more about their business so that we can tell them what we can provide to help them grow their business online.

What's the most challenging part of your job?
A lot of what Yume and I do involves building up our knowledge of sales from scratch, which can be difficult sometimes. The good thing is that we both enjoy the challenge!

Before working for PSPINC, what was the most unusual or interesting job you’ve ever had?
In Japan, I worked at a Tully’s coffee shop. I think that’s where I realized I love to talk to people.

What have you learned about sales/marketing since working here?
It changed the way I think about sales. I’ve also learned effective communication and consulting skills.

What kinds of skills do you think a salesperson needs to succeed?
Being open minded and smiling! 😀

What has been your favorite project at PSPINC?
We held an open house in San Diego, which we planned from scratch. We were all able to connect with each other during the event and the people who came had a great time.

What has been your proudest moment at PSPINC?
I introduced local sake maker to a local Japanese restaurant and they decided to carry the Sake! I believe building network is important so those moment makes me very happy and proud.

What do you like to do for fun?
Recently, I’ve liked doing my nails! Also, I love going to breweries on the weekend and grabbing some local beers!

What is your favorite movie?
All the James Bond movies, The Notebook, and Friends. I know Friends isn't a movie, I'm just a huge Friends fan!

What’s your favorite food?
Noodles. Especially ramen, pho, and udon.

Tell us about your family.
My dad, mom, younger sister, and French bulldog, Anne, are back in Japan and I miss them. We even have an Instagram page for our dog you can check out!

Where would you want to go on your ideal vacation?
Italy.

What have you been most passionate about?
Before coming to the U.S., I did ballet for over 13 years, and I miss my flexibility! I’m thinking of restarting ballet soon, so if you know of any good ballet studios in the San Diego area, please let me know!

Anything else you want to mention?
I’d love to visit Seattle one day. Let me know what restaurant recommendations you have for me!

We hope you enjoyed getting to know Toko today! If you’re a business in the San Diego or Los Angeles area that wants to grow their business online, don’t hesitate to call Toko at 619-539-6432. She and her team are experts dedicated to helping you!

Do you like what you heard about PSPINC? Check our open positions, we are always looking for talented individuals looking to fast track their career in technology!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#business #employee #employees #employeespotlight #friends #jamesbond #losangeles #losangelestown #marketing #pacificsoftwarepublishinginc #pspinc #sales #salespeople #salesperson #sandiego #sandiegotown #seattle #smallbusiness #thenotebook #tullys

Announcement: DENREI Mobile App Updates

6月

28日

Today, we’re excited to share with you that we’ve updated the mobile app for our online community platform, DENREI! The app is available for users in both the U.S. and Japan. In this new update, we added a new one-to-one messaging feature!

With this new feature, DENREI users can now choose who they send broadcasts to instead of just sending them to all their followers. The default option will still be for users to send messages to their entire audience. But users will now have the option to send it to a member a user is following, or to themselves to test a broadcast. This new update also includes changes made to how DENREI looks in the app store. We’ve shared new screenshot images to better show what the user interface looks like and added more to the app description in the App Store as well.

To learn more about the other amazing features DENREI has to offer, please check out our announcement blog post. To sign up, download the free DENREI app today! Only available for iOS users.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#announcement #app #apple #appstore #blog #business #businessowner #community #denrei #mobile #mobileapp #pspinc #social #socialmedia #socialnetwork #tech #technology #webdeveloper #webdevelopment

Lunch at Shinya Shokudo

6月

28日

Today, our CEO Ken Uchikura took out some of our staff to lunch at Shinya Shokudo, a tavern with yakitori and skewers in Bellevue. We ordered the Yakitori bento box and Metai creamy udon.

metai creamy udon from shinya shokudo

When we went to lunch, they gave us free tea! With how hot Seattle was today, the iced tea was a very nice addition. There was plenty of food and was very delicious. Check out Shinya Shokudo in Bellevue if you have a chance!

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#bellevue #bento #bentobox #food #foodie #foodpic #icedtea #lunch #restaurant #seattle #shinyashokudo #tea #udon

Announcement: Web Server Security Update

6月

25日

Dear valued customer,

Thank you for choosing Pacific Software Publishing, Inc.

We are always looking to improve the services we offer you.
As such, we will be conducting web server security update.

There will be a period of about a few minutes during which the website hosted by Dreamersi web server will not be able to access during the maintenance time below.

The schedule is as follows:

* USA Pacific Daylight Time
- July 1st (Fri) 5:00 - 6:00am

* Japan Time
- July 1st (Fri) 9:00 - 10:00pm

PSPINC provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com .

We would like to answer your questions by phone call.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

PSPINC Official Company Blog

フリースペース

Announcement: Mail Server Update

Creating a Digital Presence for Your Business

Building a Website

Creating Social Media Pages

PSPINC What’s New Newsletter Vol. 123 “Turning Frustration Into a Successful Business”

Announcement: Dreamersi System Update

How to Market Your E-Commerce Site

Optimize for Search Engines

Pay-Per-Click Advertising

Email Marketing

Social Media Marketing

Optimize for Conversions

PSPINC What’s New Newsletter Vol. 122 “Flexibility in Business”

Employee Spotlight: Meet Toko

Meet Toko

Announcement: DENREI Mobile App Updates

Lunch at Shinya Shokudo

Announcement: Web Server Security Update

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Optimize for Search Engines

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