PSPINC Official Company Blog

Here is how to review a page on Google.

9月

14日

Search Google by the Company Name.
On the Google result page, you see a company info on the right-hand side.

When you click on the "Reviews" ... above popup will appear.
Click on the "Write a Review" button.

You will be directed to the review page.
This is where you will write a review.

If you had a good experience with any company, people would like to hear about it by means of "Reviews". If you want to write a reviews, here is how you do it. Please check the process above.

If you walked like to know more about Google Review for you business, please contact us at info@pspinc.com
We are more than happy to explain what you would like to know about Reviews and Web Promotions.

#blog #businesstips #dreamersi #ennews #geomarketing #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webtools

Email server being attacked by SPAM.

9月

10日

Currently we are expecting very heaver email traffic to our servers. This is causing our system to slow down and not being able to deliver email.

This has started around 1:30pm on 9/9/19. We will keep you posted when it becomes normal.

#blog #businesstips #dreamersi #ennews #geomarketing #pacificsoftwarepublishing #pspinc #smallbusiness #technology #webtools

10 Dos and Don’ts for your Company Newsletter

8月

29日

image source: newsmail.com

We discussed the ease in which you can create a newsletter using NewsMail templates in our last blog post, but why do you need to send a newsletter in the first place?

Newsletters are a critical line of communication with your existing or potential customer base. You want to maintain that relationship with your customers and feed them new information about your company as it comes in. Let’s look at some Dos and Don’ts for your company newsletter:

1) Do make a schedule. Decide whether to send your newsletter weekly, monthly or quarterly depending on your company goals.

2) Don’t send a newsletter every week simply because you want to get in front of people more often. If you’re not telling them anything new and important, expect a lot of ‘unsubscribes’ to follow.

3) Do share: promotions, company news, new products or services, holiday greetings, customer surveys and feedback, instructional content or videos (how-tos), customer testimonials, cause marketing efforts (community giving), employee spotlights and more.

4) Don’t share all of those things in one email! Spread it out. Keep the content to a minimum, featuring just two to three things, so as not to overwhelm the reader.

5) Do provide your contact information: phone, email, web forms and social media sites.

6) Don’t send your newsletter without having a fresh set of eyes review it for content or grammatical errors.

7) Do cross-promote your blog and social media sites. Informative blog articles can boost your website’s SEO, and as a bonus, they make for great newsletter content. Once you’ve sent out your newsletter, you can deconstruct the newsletter, using its content for social media posts, expanding your reach to existing and potential customers. See how they all work together?

8) Don’t be shy about testing out different subject lines. See what works and what doesn’t to get a better open rate. Same goes for when to send – do people tend to open your newsletter more when you send in the morning versus the afternoon; early in the week or later in the week?

9) Do look at the analytics to see what people are clicking on to get an idea of what topics your customers find interesting.

10) DO contact us at PSP to help you get started using NewsMail, and let’s get your newsletter off the ground!

#Blog #BusinessTips #ENnews #Email #NewsMail #Newsletter #PSPinc #SmallBusiness #Technology #WebTools

How to Send a Newsletter with NewsMail

8月

27日

image source: newsmail.com

It couldn’t be easier to create a professional newsletter, create email marketing campaigns, broadcast, and track emails using NewsMail. Create unlimited mailing lists to target the exact audience you want to reach. Get detailed reports and statistics for monitoring your email campaigns’ effectiveness. And choose from HTML, text, or professionally-designed themes to get you started!

1. Once you’re logged into NewsMail, click on the “Mail Admin” tab and choose “Compose Mail.”

2. On the next screen chose between three email formats. We recommend “Theme Email.”

3. After choosing “Theme Email” you’ll have the option to choose between 6 different categories.

4. Click on one of the templates from the list and then click “Select Theme.”

5. Now, choose a mailing list from your lists.

6. At the bottom, fill in the mailing information including your reply to email and subject line. This is also where you can add attachments. Click Next.

7. From here, you will be able to customize your newsletter with text and images. Use the edit buttons under each section to add text, rearrange sections, and add sections.

8. Once you’re happy with your newsletter, click broadcast in the top-right corner. You can either send it immediately or you can schedule your newsletter for a future date. You will also have the ability to save your newsletter before sending.

Congratulations, you’ve just sent your first newsletter! Remember to log back into your NewsMail account and check the logs for open rates and click through rates.

#Blog #BusinessTips #ENnews #Email #NewsMail #Newsletter #PSPinc #SmallBusiness #Technology #WebTools

How to Create and Schedule a Post on Hootsuite

8月

22日

image source: pixabay.com

Once you’ve created and setup your Hootsuite account with all your social channels you’ll be able to start creating and scheduling posts for your social media channels. To get started follow our steps below…

1. From your Hootsuite dashboard click on the “New Post” button located in the top-right corner.

2. Click on the drop-down menu labeled “Select social networks…” to choose which social media accounts you want to publish to.

3. After you chosen which accounts to post to, enter you text in the text box located below.

4. Add mentions using the @ symbol followed by the username or page name.

5. Add emojis by clicking on the smile icon in the bottom left corner.

6. Copy and paste any links you want to add into the text box. At the bottom of the text box you’ll see an option for shortening any links using Ow.ly.

7. Add images to your post by both dragging and dropping them or by clicking on “Open Media Library” to search for free images or gifs.

8. Add videos to your post by dragging and dropping them into the drag & drop area.

9. Add your location with Geo-tag.

10. In the bottom-right corner you can either post immediately or you can schedule for later by choosing a time and date in the future.

#Blog #BusinessTips #ENnews #Hootsuite #PSPinc #SNS #SmallBusiness #SocialMedia #Technology #WebTools

Step out of your Business Comfort Zone

3月

14日

image source: pixabay.com

Doing the same thing the same way might be comfortable, but is it helping your business progress? That’s the question of the day.

The formula for success is simple: you make a profit by earning more revenue than your cost. So we often focus on ways to increase our revenue, but what if we could also cut costs? And remember, time is costly too.

One of our clients needed help making their process more efficient, cutting back on the time, energy, and especially manpower to make their operation work…

The company has a very data-entry driven process, which includes multiple steps, such as data collection, compiling, confirming and entering the data into multiple places. We discovered they not only spent a lot of time entering the same thing over and over, but during that process, mistakes were being made.

They had at least three to four people touching the data; first on paper, next on the whiteboard, into Excel, and finally onto their server database. For every touch point, there was a new person involved.

PSP came up with a solution. First, we spent a good amount of time analyzing the flow of data entry and understanding each person’s job. Then we created a single point of data entry via browser, where multiple people can view the forms. Not only did we eliminate the need to enter the data multiple times, but we helped improve the client's overall business process, making it more efficient, accurate and secure. Our new system also gave them access to the data from multiple locations.

This business bravely stepped out of their comfort zone and look what it got them – an entirely upgraded process that will same them time, effort and money.

#Advertising #B2B #Blog #BusinessGoals #ENnews #Marketing #OfficeTips #PSPinc #SmallBusiness #TimeManagement #WebHosting #WebTools

Digitizing your Business Operations

3月

12日

image source: pixabay.com

Today we want to share another example of a company that stepped outside the box to improve its business operations.

Vantaggio Suites is a specialty extended-stay hotel chain, located in San Diego and San Francisco, serving mainly business travelers on assignment and students studying abroad. Because their customers stay with them for longer periods of time, extra paperwork is required. And when we say paperwork, we mean good old-fashioned hard copies. This was costing them a lot of time and resources producing copies, filing, and searching for documents.

Think about it. How much extra time would it take to simply file every piece of paperwork and then search for it when needed? Then tack on the cost of paper and printing, and the space it would take to keep all of those documents securely tucked away.

Vantaggio wanted to shorten its 15 to 20-minute check-in process and be able to pull up documents immediately rather than dig through filing cabinets. If they have 20 guests to check in, and each one takes 15 minutes, that’s a solid 5-hours just to check in guests. What happens if 4 guests arrive at the same time?

PSP to the rescue. First, we learned all about their check-in process. We went through each step and every document, making it all digital. We even took it a step further by making the process mobile and tablet-friendly. Now, customers can check-in on tablets, read the rules, waivers, watch the video, and then the information is filed electronically. We also created a set of search functions so office staff can find and pull customer information quickly.

This may not be your business model, but perhaps it’ll get you thinking about ways you can make your business operations run more efficiently. After all, time is money!

#Advertising #B2B #Blog #BusinessGoals #ENnews #Marketing #OfficeTips #PSPinc #SmallBusiness #TimeManagement #WebHosting #WebTools

Using Web Tools to Simplify your Business Operation

3月

7日

image source: pixabay.com

As a current business owner, let’s say you’ve imagined opening another storefront, however this may prove difficult with higher operation costs. But what if you designed your new storefront to be a self-serving option for customers, avoiding the overhead?

One of our clients did just that, and it worked out really well for them.

For custom sign printing, our client’s business model requires its staff to spend time explaining signage options to customers, as well as designing their graphics. They provide quite a bit of customer service up front, even before a sign gets printed and shipped.

PSP helped this client construct and design a new online store, which included web tools that allow visitors to choose sign options and design their own graphics. We provided a set of drawing tools and a file manager to empower customers to upload or create their own designs and logos. Typically, those who are exploring purchasing options online are savvy enough to dive in and take charge of their own experiences.

The new tools eliminate the need for staff to consult with customers before a purchase is made, saving the business time and money. The storefront was given its own brand and identity, differentiating the online store to be more user-friendly with a different pricing structure.

You don’t need to brand your online store the same as your brick and mortar store. You just need to compare the cost of opening and operating the two, and make decisions to price the products and services accordingly. You also want to be aware that people who shop at your physical location will mostly likely have different expectations from people who shop at your online store.

#Advertising #B2B #Blog #BusinessGoals #ENnews #Marketing #OfficeTips #PSPinc #SmallBusiness #WebHosting #WebTools

Don’t Limit your Business Dreams

3月

5日

image source: pixabay.com

In the 1990s, owning your domain name became a growing business trend. If you had an email address with your business domain name, such as @PSPinc.com instead of @AOL.com or @CompuServe.com, it made your business look professional.

In the 2010s, online business became even easier with content management web tools, such as Dreamersi WebdeXpress, that help you build your own website. You no longer need HTML coding skills to build a professional-looking site for your company.

So here we are at the end of the 2010s, and what’s next?

In March, let’s talk about growing and going beyond the basic tools to envision bigger possibilities for your online business. Years ago, you wouldn’t have thought it possible to build your own website, unless you had the technical training to do so. But now it’s possible!

So what are you dreaming up next for your online business? It might not be just a dream anymore. With the extensive web tools available in this age, we can probably do the things you’ve imagined, but haven’t sought out due to limitations in budget or time, or something else.

Before we dive into some specific examples, here are some things to think about:

- Don’t be limited to what you see on your computer screen.
- Think of your goals, not your means.
- Stop worrying about what you don’t have, but rather, where you want to go.

#Advertising #B2B #Blog #BusinessGoals #ENnews #Marketing #OfficeTips #PSPinc #SmallBusiness #WebHosting #WebTools

How to Upload Pictures to WebdeXpress

2月

26日

image source: dreamersi.com

If you’ve read our last two blogs, you now have great pictures and are ready to upload them! If you haven’t read them, here they are:

How to Take Better Pictures for your Business

Make your Pictures SEO Friendly

Now that your pictures are ready to go, let’s get them uploaded.

First, you need to login to your Dreamersi account, then click on WebdeXpress in the “Content Management System” menu on the top of the page. Once you’re on the WebdeXpress dashboard you’ll want to look at the grey menu on the left of the screen.

Click on the files tab, which should be fourth from the top. From here, a dropdown menu will appear with two tabs for “List Files” and “Upload Files.” Click on the “Upload Files” tab.

A new page will appear that will tell you which files are supported and give further instructions on how to upload them. To upload files click on the “Add files…” button in the middle of the page. If you have large files or if you want to further compress files, make sure you check the box that reads “Compress images upon upload.”