PSPINC Official Company Blog

Get 50% Off Your First Year of Pass Wizard Pro!

11月

22日

The holidays are here early this year because we’re now offering 50% off your first year of Pass Wizard Pro, our secure password manager. Just use the code, PRO50, at checkout and you’ll see the price drop! When upgrading to Pass Wizard Pro, you can:

Securely store and manage as many passwords as you’d like, as opposed to just 30 with the free plan.

Generate strong passwords.

Add multi-factor authentication via SMS or an authenticator app.

Share passwords securely within a group, whether it’s family members, friends, or employees.

If you don’t already have a Pass Wizard account, sign up for free and upgrade to Pro by clicking on the banner at the top. Use the promo code, PRO50, at checkout to get 50% off your first year.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #cybersecurity #passwizard #passwordmanagement #passwordmanager #promo #promocode #pspinc #sale #sales #security #smallbusiness #softwaredevelopment #tech #technology #webdevelopment #website #webtools

Why Your Company Website Might Need a Redesign

11月

16日

The end goal of every company website is to drive conversions, increase website traffic, and grow sales. So, it’s important for every company, regardless of industry or niche, to update its website regularly. But your business website could also use a complete redesign every two or three years to stay up to date with everyone else. If you don’t, you risk keeping website elements that not only fail to convert users but also cause your visitors to leave before exploring the rest of what your site has to offer.

Before you go about the redesign process, consider what goals you want to achieve. Some examples include:

Being more visually aligned with your brand

Improving navigation on your site

Keeping users from bouncing off your pages so quickly

What Goes Into a Company Website Redesign?

Blue Pen Beside Black Smartphone on White Paper

When looking at your current site, what works, and what doesn’t? To better determine this, take a closer look at your target audience and your competitor sites. The content on your site should cater to your target audience and highlight what you offer. And the design should revolve around that, making sure it’s easy for your users to navigate. Looking at competitor sites will give you a better idea of industry standards. Plus, they’ll likely have a similar target audience, so their designs influencing some of your design decisions isn’t such a bad idea.

After that, it’s much easier to create a list of requirements. Some will involve the basic elements of a website like a simple navigation bar. But others will include industry-specific or even niche-specific features or add-ons. The clearer you are on your overall vision for your business site, the easier it will be to redesign. Once you have all those, you can implement those changes. But it also comes with a certain amount of risk. To help reduce the risk, try testing those new features to see what helps your site’s website traffic and what hinders it.

Outsource Your Website Redesign

Woman Wearing Red Top Holding Silver Macbook

Unless you’re like us, website development and design are probably not in your wheelhouse. Luckily, there are professionals who can easily take on the task of redesigning. People like us here at PSPINC. We specialize in helping small businesses grow online as a software design and development company. And redesigning your entire business site is a big overhaul. Outsourcing to a company like ours gives you more time to focus on other efforts in growing your business.

If you're looking to update or redesign your website, let us know! We're experts at helping small businesses grow online. And that starts with having a great website for your business.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#b2b #blog #business #businesstips #design #marketing #marketingdigital #marketingtips #pspinc #redesign #smallbusiness #tech #technology #update #webdesign #webdesigner #webdevelopment #website #websitebuilder #websitedesign #webtools

InforMakers Enhanced Form Settings Page Layout

9月

30日

Click to display and change more advanced settings

Following the recent update of the UI/UX to InforMakers, we have divided various items in the form settings into basic information and advanced options.

If you want to skip the advanced settings and simply create a form, entering only the basic information will be easy and quick.

If you want to add Google reCAPTCHA verification or have more customization over your form, you can do so in the advanced options.

We will continue to make improvements and add new features.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#InforMakers #OnlineForm #PSPINC #businesstools #pacificsoftwarepublishing #webtools

Announcement: DENREI’s 5th App Release Out Now!

9月

7日

We’re excited to announce that we’ve updated our mobile app for our secure online community platform, DENREI! For users in both the U.S. and Japan, the app's available for download in the App Store. If you already have the app, please update the latest version from the app store.

In this fifth app release, we’ve made the following updates:

Added a push notification to inform members about new followers and follow requests. If a user has the "Require approval for members to follow your emails" setting on, a follow request push notification will appear. This allows users to be aware of new followers without having to open the application.

Made various UI improvements and bug fixes.

To learn more about DENREI's amazing features, head over to our blog announcement blog post. To sign up, download the free DENREI app today! Only available for iOS users.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#app #apple #appstore #appupdate #blog #business #community #communitybuilding #denrei #ios #iphone #mac #mobile #pspinc #smallbusiness #tech #technology #update #web #webtools

Dreamersi UI Update

9月

1日

We’re pleased to announce that we’ve now updated the user interface (UI) user panel for the non-admin users of our web hosting service, Dreamersi.

screenshot of the new user panel in dreamersi that shows the offers and services section and the online tools section

In this update, we've:

Organized and updated the "Offers and Services" section

Added "Web Design"

Added "Custom Development"

Dreamersi is our premiere hosting service that we’ve designed in-house that is perfect for your web and email hosting needs. If you need help setting up your site with our hosting services, we have an incredible support team who'd be happy to help. To contact our support team, you can call us at 800-232-3989 or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstips #businesstools #customerservice #dreamersi #email #emailhosting #hosting #pspinc #smallbusiness #softwaredevelopment #tech #technology #update #web #webdesign #webdevelopment #webhosting #website #websites #webtools

3 Ways Businesses Can Protect Themselves Online

8月

24日

Cybercrime has only increased over the past few years. And the average cost of cybersecurity for businesses has also climbed. Cybersecurity, according to IBM, is the practice of protecting critical systems and sensitive information from digital attacks. For businesses, it’s important to have a sound strategy in place to keep your company and employees safe.

The pandemic has intensified our reliance on technology, making it easy for hackers to gain access to sensitive information like client and customer information. So, it only makes it that much more important for businesses to protect themselves. And that goes for all businesses, regardless of size or type. With the added challenge of new technology, businesses must adapt to keep themselves safe. Here are three ways you can keep your business safe online:

1. Keep Your Software Up to Date

The simplest way for businesses, as well as individuals, to protect themselves online is by updating their software regularly. Not updating leaves users vulnerable to attacks and compromises their account information. Even though it’s easy, many people still choose not to do it. While devices already have built-in security features, it’s not enough. Cybercrime is constantly evolving and the only way for devices to keep up with them is through updates.

2. Use a Password Manager

woman wearing a hijab on a laptop with a phone on the desk nxt to her

To keep your account information safe, use a password manager. Many on the market have free accounts available, including ours. Pass Wizard makes it easy to not only store passwords securely but also to generate strong and unique passwords. Plus, managers can use Pass Wizard Pro to better manage shared passwords among employees securely.

3. Enable Two-Factor Authentication (2FA)

Two-factor authentication (2FA) confirms your identity through two different methods and keeps your accounts secure. It’s especially helpful when password managers give the option of 2FA, which is why Pass Wizard does. While there are many forms of 2FA, the most common are by email, mobile device, or both.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#2fa #blog #business #businesstips #businesstools #cloudcomputing #cloudservices #cyber #cyberattacks #cybersecurity #data #databreaches #hacking #passwizard #security #smallbusiness #softwaredevelopment #tech #technology #web #webdevelopment #webtools

How Voice Assistants Are Changing Marketing

8月

10日

Are you one of the many people who use a voice assistant like Siri, Amazon Alexa, or Google Assistant? Insider Intelligence predicts that 123.5 million adults will use a voice assistant at least once a month in the U.S. this year. While this technology isn’t particularly new anymore, it is still rife with opportunities from a marketing perspective that many are unaware of as well as not taking advantage of.

For example, people largely use voice assistants to get quick answers to their questions. Voice assistants, as a result, emphasize what’s called featured snippets. If you type a question into a search engine, you’ll get an immediate answer. And that’s because, at the top, there will be some bolded text that should answer your question. But that text is pulled from a specific website. That whole section is the featured snippet. And for voice assistants, that’s where they pull their answers from. And website owners, in turn, will get a bump in website traffic.

How It Affects Marketing

From a marketing standpoint, this only enforces the need for great search engine optimization (SEO) for your site. If your site is well optimized, it’s more likely it’ll pop up as the first search result, making it the most relevant to Google’s algorithm. If you’ve optimized your site well enough, it’ll show at the top when users search certain queries and you’ll receive better results. And luckily, we here at PSPINC have a lot of experience helping customers with their website SEO.

But voice assistants have more marketing potential for business as well. For example, did you know you can order a pizza from Domino’s using Amazon’s Alexa? Well, you can. And with it being an Amazon product, you can also order products off of Amazon with just your voice. The biggest benefit that voice assistants offer is convenience. And it's a convenience that’s just unmatched when compared to other platforms.

So, while voice assistants have gained popularity over the years, it still isn’t used as a marketing tool on a wide scale just yet. But those who are, reap the benefits they provide. And advertisers predict this will change in the next few years. While it doesn’t exist yet, voice assistants could integrate sponsored ads by having advertisers pay to be mentioned first when users ask a question like, “what Italian restaurants are near me?”. With Spotify already personalizing its ads based on what users listen to, it’s not too big of a stretch.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#advertising #amazon #amazonalexa #blog #business #businesstips #cortana #digitalmarketing #google #googlehome #marketing #searchengineoptimization #seo #siri #smallbusiness #tech #technology #voice #voiceassistants #web #website #websites #webtools

What is “Big Data”?

7月

20日

Big data is exactly what it sounds like: an enormous, exponentially growing amount of data. Data versus big data really comes down to three factors known as the three V's: volume, velocity, and variety. Volume refers to the sheer amount of data. Velocity, however, looks at how fast it generates. Lastly, variety includes structured (numerical data), semi-structured (machine-generated documents and data in a no-SQL database), and unstructured data (text and image files). But over the last few years, two more V's have emerged: value and veracity. They involve determining how accurate your data is, how much you can rely on it, and what kind of value you can gather from it.

The Benefits of Big Data

a business woman pumping her fist int the air while holding a piece of paper sitting in front of a laptop

Big data is, like the name suggests, big. But it means nothing if you can’t derive value from it. Cleaning, curating, and preparing data for clients takes up a significant amount of time. But in the end, valuable data remains prime for companies to use to their advantage. So, it’s no surprise that data is behind some of the world's biggest companies' success. Those companies have figured out how to use their data to develop products better, improve customer experiences, and drive innovation.

For example, Spotify and Netflix look at what their customers listen to or watch and use that data to determine what else they might like. Then, they can recommend content based on predictive models created from collected data. Businesses can also gather an immense amount of data from social media, website visits, call logs, and other customer actions to analyze how they interact with the company. Then, they can use it to see where they can improve. And that includes enhancing their overall efficiency and identifying new ways to drive innovation.

How Big Data is Changing

a finger pointing at a dark screen with a bunch of numbers

As great as big data is, the real challenge comes in keeping up with it. Year after year, newly developed technologies emerge to help store all that data. But data volumes continue to increase exponentially. Because of that, organizations struggle keeping up with the accelerating pace. And it doesn't look to be slowing down anytime soon. But when businesses can find relevant meaning behind all that data, that can lead to true success.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#bigdata #blog #business #businesstips #businesstools #customerfeedback #customerservice #data #innovation #marketing #netflix #smallbusiness #socialmedia #softwaredevelopment #spotify #tech #technology #update #web #webdevelopment #websites #webtools

Creating a Digital Presence for Your Business

7月

13日

Today, your business can’t afford to stay offline. Especially with so many small businesses out there. In this regard, it’s hard to believe that about 28% of small businesses don’t even have a website, according to survey data from 2021. And if those businesses don’t have a website, they probably don’t have social media pages either. But not taking your business online can be a real disservice because many people research online before purchasing. It can be the simple act of searching what the best product on the market is or how to get to your physical store, but it happens all the time. But creating an online presence doesn’t have to be hard. At the very least, a business should have both a website and social media pages.

Building a Website

a woman looking at a website on her laptop with a mug of tea on the left and an iphone on the right

With so many web hosting options and website builders today, starting a new website for your business couldn’t be easier. And it's even easier if you’re just using it to provide potential customers information about your company. Basic information includes ways to contact you (a phone number and email) and your store’s physical location (an address). Additionally, you’ll want to add what your business is selling, how much each product is, and how people can purchase them. And you can easily add other pages to your website like an "About Us" section and a blog.

If you want to make it possible for customers to buy products directly from your website, you’ll have to build out your e-commerce site a little more. Features needed for a great e-commerce site take a little more time and effort, but they can be well worth it. But if building a professional website still feels like too daunting of a task, you’re in luck. PSPINC has a great support team that can help you out.

Creating Social Media Pages

a woman open to facebook on her laptop with 2 notebooks, a pen, and 2 small succulent plants placed beside her on the desk

Social media is a great tool to increase overall brand exposure and direct users toward your website. And it’s an easy and inexpensive digital marketing tactic if you don’t want to invest in paid ads. Each social media platform has a purpose as well as its own audience. But the one platform every business should be using is Facebook. Facebook is the largest with about 2.93 billion active users as of March 2022 according to Statista. Therefore, it’s also the most widely used. The immense number of active users alone is enough to argue that every business should be using Facebook to increase awareness online.

But to effectively use social media to your business’s advantage, you’ll need to figure out what kinds of content you’re going to post and how often you’re going to post. The content you post will depend on what kind of business you run but there is one thing to keep in mind when it comes to social media content. There should be a good mix of promotional and non-promotional posts. That way you won’t just sound like a pushy salesperson. As for your posting frequency, each platform has different recommendations, but the important thing to remember is to stick with whatever schedule you decide to use.

While creating and maintaining a digital presence for your business may seem daunting, it is essential to effectively compete with other small businesses. But if this all still feels like too much work, contact our amazing support team if you’d like our help in growing your business online.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.

#blog #business #businesstools #customerservice #customersupport #digitalmarketing #ecommerce #facebook #socialmedia #tech #technology #web #webdesign #webdevelopment #webdexpress #webhosting #website #websitebuilder #websites #webtools #wordpress

Announcement: Dreamersi WebdeXpress Update

6月

24日

We’re pleased to announce that we’ve now updated the admin panel within WebdeXpress that encourages customers to switch over to Google Analytics 4 (GA4) from Universal Analytics (UA). Earlier this year, Google announced they’d phase out UA. Because of this, it’s recommended for website owners to switch to GA4 sooner rather than later. That way, users can start accumulating data as your historical data from UA won’t move over to the new system.

screenshot of the new google analytics panel in dreamersi webdexpress

In line with this, we updated the WebdeXpress admin panel, a website creation tool our hosting service provides. The new changes are as follows:
• Added GA4 as an option.
• A notice on the side encouraging UA users to switch over to GA4 if they haven’t already.

screenshot inside data streams settings in ga4

screenshot inside data streams settings in ga4

To switch over from UA to GA4, you’ll first need to open Google Analytics. Then, you’ll see GA Setup Assistant under the Property column. From there, it’ll give you instructions on how to set up your GA4 for your website. After that, you’ll want to find the tracking ID on your newly updated GA4 property. To do that, open your new GA4 property in Google Analytics and go into the admin settings. Then, click on Data Streams which you can find under the Property column. After that, click on the web data stream icon (looks like a white globe against a blue background). Once you do that, you’ll see the measurement ID in the far right with a G in front of it. To add it to the new admin panel update, copy and paste that code and put it in the Tracking ID input box.

How to configure settings in WebdeXpress:
1. Click on “Site Settings Management” on the WebdeXpress admin panel.
2. Click on “Basic Settings” and then “Google Analytics”.
3. Select “Google Analytics 4” from the “Analytics Version” drop-down menu.
4. Enter the measurement ID for your website in the form of "G-XXXXXXXXX" in the input form.
5. Click “Save” at the bottom of the page.

If you’re not a Dreamersi WebdeXpress customer but need to update your embed code to support GA4, we have an incredible support team who'd be happy to help. To contact our support team, you can call us at 800-232-3989 or email us at support@pspinc.com.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.